Q Magazine - Publishing

Q magazine is a published by Bauer Media Group which is an established publishing house that publishes popular magazines, including Q, Empire, Closer and Grazia, FHM and ZOO.

However, Bauer does not publish print based media such as the magazine’s I've mentioned; it also publishes multi platform media such as radio stations, online, mobile and TV. The company has a 50% stake in the British television company ‘Box Television’, with the other half owned by channel 4.

Bauer Media Group, is a world wide received and established publishing house and is located in a variety of countries all over the world. With Q being published by Bauer, it instantly gives the audience a feeling that the magazine is trustworthy, as Bauer produces quality brands.

Q Magazine - Advertising

Q magazines commercial price is £3.99 however subscribers prices range from around £27 to £35 depending on what package you choose. This automatically promotes Q magazine as subscribers will feel as if they are getting more for their money as your cost for subscribing comes to a lot less than buying each magazine separately per month.

This enables the subscribers option to be a key selling point for Q magazine, as the audience feel as if they are getting more for their money, when in actual fact they are making more money for Q even though it appears to be for a cheaper price.

As well as that Q has its own website where its audience/readers can go online and find out more about the brand in general. Q also host the ‘Q Awards’ which is annual event which creates a lot of advertising and publicity for the magazine, this has been an annual event since the late 1990’s. Attracting audiences due to different artists including Sam Smith, Kasabian and Ed Sheeran.