With my poster I followed many of the codes and

conventions that I found during my research. One of the

main convention that I found was to have images of the

main actor present on the poster. However as my story is

about Hero v Villain, I found that movie posters for these

sort of film normal only have the hero present, with the

Villain on another poster on his own. So I decided to

challenge this convention by having both the Hero and

Villain of my movie present on the poster, to instantly

tell the audience there is going to be a conflict within the

movie. This is also heightened by their body position, as

he is looking over his shoulder at him, showing he is

threat to him.

Another key convention which I

have stuck to is to have the title

of the movie as the biggest font

on the poster to make it stand

out and grab the reader. I have

also chosen a bold font as this

makes it stand out further, all

poster I look at in my research

had a bold font for the same

reason, standout.

Another convention I found on some

poster was that the title font would be

different too all the other font except

the release date (Another convention

of a movie poster) font too again make

these too standout amongst the other

text. I developed this convention

further by putting the sell line in the

same font as the title as well, to make

the audience be drawn to this text as

well to help give them an indication of

the film content.

I also decided to put credits at the

bottom of my poster, to fill

another major convention,

making it look more professional.

I also look at the font of the

credits on existing movie poster, I

found that all the poster I looked

at the font was very narrow and

all the letters were in capitals, I

replicated this in my poster as the

font means the text doesn’t pull

focus away from, the title and

release date, also as it is hard to

see it draws people in to see the

poster as they want to see what is

says.

A key convention to a movie poster is to have

the logo of the production company for the

film, to tell the audience who created the film,

making them think if they have seen any of

their wok before which could persuade them

to see this film. It could also be seen as a

marketing tool for the company. For my

poster I created a logo for my production

company so that I could keep the convention

within my poster. But also to created synergy

between the film and poster.

These are the two names of my main actors in my

movie this is a convention of some poster I

researched. They have used the it the same way I

have to persuade the audience into to seeing the

film as if the audience know the actor or likes the

actor, this could persuade them to the film

In my research all the

posters I looked at either

had a background which

was a location or block

colour. None used a colour

gradient, so my background

can be seen as breaking

convention. I have done this

to help convey the binary

opposite which is key the

narrative story, light v dark

Codes and Conventions: Movie Poster