LAURA SLATER

QUESTION 2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN

PRODUCT AND ANCILLARY TEXTS?

GENRE AND CONVENTIONS

The genre of my music video is slow R’n’B. We have used conventions of an R’n’B music video as well as including the element of a slow and mysterious look. I have achieved this in both my ancillaries and my main product. The conventions that I have used are the props, such as the rose petals, lipstick and the images of the girl shown throughout. We have used dark mysterious colours throughout so that the genre of ‘mystery’ is shown throughout our video. this makes the video more abstract and meets the conventions of a conceptual music video.

TECHNICAL CODES- CAMERA SHOTS, MISE EN SCENE, DESIGN LAYOUT.

Camera shots- I have used a variety of shots throughout both my ancillaries and my main product. One example is the close up shots. I have used a close up shots of the models lips putting on lipstick on the front of my magazine advert as well as in the music video. This shows that there is continuity between the images & camera shots I have used for the ancillaries and also the main product. Another example of a camera shot used In my ancillaries and main product is a panning shot of a chandelle

Mise en scene- The mise en scene is the same for my ancillaries and my main product. I have been consistent with the characters, props and setting. For example using the house setting, shower and outside setting. I have done this so that images I have used on my magazine advert and CD digipack are the same as the ones in my video.

Design Layout- The design layout is quite simple, and plain. This matches the video with quick short shots of different images and shots and no long confusing clips. Everything flows together nicely, as there is an abstract look to the video.

MAIN PRODUCT

Iconography- One thing that you could say is iconic of this music video is the character used. As it is just one girl throughout the video the target audience may be able to relate to this and this is iconic of a music video. Another thing that is iconic of this music video is the props used throughout. For example petals, candles and flames. All signify love and relationships and this could be seen as iconic to this type of song. Settings- I have used a range of different settings throughout the music video. This is so that the abstract image really comes through. Some examples of some of the settings we will use, church, swimming pool, shower, house & outside setting.

Characters- There is only be one character throughout. This will be a young girl. She is not be shown fully throughout. This is to create a narrative throughout the video. This is also in keeping with the abstract look.

Props- The props I have used throughout are all different but have some connection. For example I have used flower petals, perfume & chandelle. We have tried to use props that signify love and also mystery.

Editing/ Effects- We will use Adobe Premier to create and edit our music video. In Adobe there are a lot of techniques we could use to create the effect and look we want. For example we will edit the colour and change it to black and white so that the video matches our colour scheme. As well as this I will be using cross dissolves and bend modes so that the video flows together properly, and looks professional. As well as this I will be slowing some clips down so that it fits better with the slower bits on the song and also reversing some clips so that they are backwards to give it an edgy and abstract look.

Camera- We will be using a wide variety of different camera shots throughout the video. For example close ups will be used a lot as we want to create an abstract look to the video and do not want to reveal too much about the characters so that the video has a mysterious feel to it. As well as this we will be using a lot of different camera movement. For example panning shots, track in and out, zoom in and out and tilt up and down. Using a variety of shots will give the video a different look throughout.

SYNERGY

“The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.”

IS THERE CONSISTENCY?

Imagery- We have used all the same images throughout both of the ancillaries and also the main music video. We have done this so that the advert and CD Digi pack is recognisable from watching of the music video.

Iconography- The character used is the same throughout and this could be iconic as the target audience may be able to appeal to just one girl. I have used Images of the character in my ancillaries and main product.

Colours- The colours used are Black & White. This colour scheme is used consistently throughout the music video and therefore I used this colour scheme throughout my ancillaries.

WHAT DIFFICULTIES HAVE YOU EXPERIENCED IN GAINING SYNERGY BETWEEN THE PRODUCT?

• The only difficulty in gaining synergy between the products was making sure that everything Is consistent and did flow together correctly. The images were easy to keep consistency as we took images as we were filing therefore the images were the same as the video footage. This was a big advantage that we had.