WHAT HAVE YOU LEARNT FROM YOUR

AUDIENCE FEEDBACK?QUESTION 3 BY JEMMA PINTO

AUDIENCE FEEDBACK

• We use audience feedback in order to see whether we have created a successful music video along with our advertisement, during this process we gather feedback through written questionnaires and visual recording of a few of our respondents reaction to our video.

• Our audience Feedback can help us to also improve on mistake and what we could possibly change for a better outcome.

TARGET AUDIENCE

• Due to the choice of our genre we decided that our target audience is mainly based on the Teenagers and young adults. We decided the age group would be 13-25+ as it is a popular genre with this age group at the moment. And this genre indie varies to sub genres such as indie rock/pop/alternatives, and tends to be quite big in festivals such as Reading and Leeds, Coachella, Glastonbury etc, where a lot youths tend to visit every year for live performances.

• We asked a few people to watch our music video, and then filled out a questionnaire as well as recording their reaction to the music video.

AUDIENCE RESEARCH- VIDEO REACTION

• How did you discover indie music?

• How often do you say you listen to music?

• Why do you listen to music?

• Does Music influence you style and belief?

• Has your parents influenced your taste in music?

• What would you expect to see in a indie music video?

AUDIENCE RESEARCH- VIDEO REACTION

Double Click for the Video Above!

THE QUESTIONNAIRE

• Did You Like The Video?

• Did you like the song?

• Do You Think The song fits with the video?

• Would you class this song in the indie genre?

• Do you think watching the video has encouraged you to listen to the song?

• Does The video include what you would like to see in a typical music video?

• Was there a variety of footage used or should there have been less/more included?

• Any improvement/changes made to the music video?

THE QUESTIONNAIRE

THE RESULTS

• Question 1- Do you Like the Video?

• - “Yes, it was engaging! I partially liked the performance shot with the animated bits”

• - “Yes, I liked the video very much, it was creative and some how humorous”

• - “Yes, the music video was very creative and suited the pace and mood of the track”

• Question 2-Did you like the song?

• - “Yes the song was very catchy and upbeat”

• - “yes, the song was very catchy”

THE RESULTS

• Question 3 - Do You Think The song fits with the video?

• - “Yes, because it was a happy tune and the video was somehow humours”

• - “The colour scheme, narrative and effects suited the video quite well”

• Question 4 - Would you class this song in the indie genre?

• - “Yes, it has all the conventions”

• - “Yes because it felt as if it didn’t belong to the mainstream network, and had the indie feel”

THE RESULTS

• Question 5 - Do you think watching the video has encouraged you to listen to the song?

• - “Maybe it will be in my head for a few hours but I don’t think I’ll go out of my way to listen to it again”

• - “yes and even look at the artist to find out more about them and listen to more of their music”

• - “yes I want to listen to it again”

• Question 6 - Does The video include what you would like to see in a typical music video?

• - “yes, it has many thing that I would see in a music video already”

• - “Yes, it includes lip syncing and a simple yet effective narrative helped to achieve this.”

THE RESULTS• Question 7 – Was there a variety of footage used or should there have been less/more included?

• - “there was enough but felt there maybe be a slight variation”

• - “there was lots of footage shown”

• Question 8 –Any improvement/changes made to the music video?

• - “yes, the pink letters need to be more visible”

• - “The footage was a bit shaky but I understood the narrative”

• - “more use of visual effects, possibly more quicker/faster shots”

ANALYSIS• From our feedback we realised there was a positive result over all. We wanted to mainly focus on the

question “What would you expect to see in a indie music video?” in our first audience feed back on the indie genre, the expectation of live performance, instruments, a story line/narrative and some creativity/abstract ideas.

• We Wanted our Music video to mainly be based on a narrative as it was mainly suggested in our audience feedback, we also related this to one of Simon Frith: Music videos can be characterised by 3 broad typologies ;Narrative: linear stories- love stories are the most popular. We also Wanted to make this a bit abstract as it was a strong point of our group’s skill so we used stop motion in to our filming.

• We also used intertextual reference (to films, TV programmes,other music videos, etc)- Andrew Goodwin. We Referenced to little comets original music video – Jennifer where they used stop motion for their filming, such as finding notes/letters, for example in 30 seconds to Mars The Kills.

CONCLUSION- IS IT SUCCESSFUL?

• We found that most of our feedback to be positive and showing

the conventions of a typical music video

Use of Abstract/creative shot – stop motion

Use of a narrative

Good editing such animation effects with the music notes and stars

Lip syncing

CONCLUSION- IS IT SUCCESSFUL?

• We found that audience feedback had played a fundamental role in our research before making the video where we had to find out what was important in order to find a demographics that would actually enjoy our music video, we decided to focus on creativity/abstract and a narrative whilst researching about genre.

• In our second part of audience feed back we had individual to view our music vide and to see their reactions as well as to receive constructive criticism so that we could improve our work to make a more effective video. The main criticism that we took more was faster shots, we had sped up some of the stop motion shots and parts of the clips and the fact that some of the letters on the paper wasn’t easy to read which could have cause confusion in the narrative, we darken the exposure and increase the contrast to make the letters more visible.

• Without audience feedback and criticism, we wouldn’t have reached a potential satisfaction in our work without any reactions, we created improvement with speed, lighting and quicker shots. I believe after the changes that our work would have proven to be successful with the narrative portraying this girl as the main focus of the video and following in conjunction to the lyrics with literal/ humour meaning.

THE END