QUESTION 3 – WHAT DID YOU LEARN FROM AUDIENCE FEEDBACK.

SYMON AGUILAR

Through the course of my work I have managed to collect a wide variety of audience feedback. These are people that are my audience and those who are not my audience. For my Music Video of ‘Lucky Strike’ I had the genre of Pop, within this we had young teenage females as our target audience, due to the fact that we had an attractive male who would be an eye candy to our audience.

In the beginning of the process of the music video we had chosen male teenagers as our target audience. This is because Maroon 5 is a band, young males generally listen to bands. But after a few research we had found out that most of the audience of Maroon 5 are Females, I found this out through YouTube as most of the people were commenting and there was also a large amounts of young females tweeting the band and the artist itself Adam Levine. Social Networking sites have been a major factor to research on the audience. These includes websites such as twitter, Facebook and YouTube. This is because social networking sites has allowed us to gain a wider and larger feedback on our video. After posting our Music Video on YouTube we had managed to get 67 views and 4 likes, this has allowed me to know that some people admire our music video. The problem with this is that it does not give us a view on the category of people that watch our music video.

During our audience feedback I carried out a focus groups on their opinion of the rough cut of our music video. My focus group was very honest in their answers as they have provided information about the weaknesses of the video and told us the strengths of the video and also provide advice on how we can improve our music video. The way that we had organised our focused groups is by allowing them to watch the video that we had filmed before and we would ask a couple of questions and provide feedback.

THESE WERE SOME OF THE QUESTIONS WE ASKED OUR TARGET AUDIENCE.•What is your initial first impression of the music video? •Did you like or have any interest in the video?•Do you have an understanding of the music video?•The genre of the music video was pop. Do you think we represented that well and if not what genre do you think this music video would go under?•What do you think we did well and what were our weaknesses?

With the questions we wanted first find out if we were carrying the music video in the right direction, this is by adding themes and for the music video to be recognised as a pop genre music video and for the narrative to be understood by the audience. From the questionnaires I had found out that some of our audience had a hard time understanding the music video, this meant that our music video did not have a strong narrative which we had to go back and work on.

We provided our audience feedback by filming, whilst watching the videos we would record their reaction and this also allowed the people to see our target audiences appearance. But we also took feedback from those who were not our target market as this could allow a wider audience for the music video. We have present our product feedback in many ways this is through making a video clip and also from listening to their ideas first hand without the pressure of the camera and applying that advice to paper.

There are many ways that we could present our audiences our final product, a popular way is that we could present it through social networking as if the audiences themselves like it they can be able to spread the product to more of their friends with a simple click. This could also mean that it allows the makers to know how many times that their product has been shared. Also YouTube is a great way to release a product out to the public, this includes analytics showing who are watching the videos, and shows how many views there is on the video it also get the makers a good knowledge that if their product is liked by people shown by the number of likes and the comments on the video as this is what real media texts do.

I have learnt a lot from Audience Feedback it has allowed my product to develop over time and allowed me to see the errors that I am making, so I can make further changes to them. One aspect that the audience did not give us advice on, is the way that I could allow my other people to see my product.

Maroon 5 themselves had a mass audience this meant that turing to social media sites would be the most appropriate thing to do as it was a platform which we could reach at the widest audience. Web2.0 was a very big aspect to this such as our use of the blogs as this was a platform which people could view our creation and could freely comment on the process. When choosing the song we had to consider who our target audience is going to be as the chosen genre itself has its own specific target audience so we ended up falling to the category of young female audeinces.