What kind of media institution What kind of media institution might distribute your media might distribute your media product and why?product and why?

Media InstitutionMedia Institution

• We though that our film opening could be distributed We though that our film opening could be distributed by Fox Searchlight Pictures who specialise in low by Fox Searchlight Pictures who specialise in low budget films. Fox Searchlight are a well know brand budget films. Fox Searchlight are a well know brand and have links with other distributors which would and have links with other distributors which would distribute the film further.distribute the film further.

• http://www.foxsearchlight.com/index.php

DistributionDistribution

• Being a low budget film, ‘Sub-Surface’ would not have Being a low budget film, ‘Sub-Surface’ would not have a huge premier release in the UK which would cost far a huge premier release in the UK which would cost far too much. too much.

• Film 4 and BBC Three are known for their backing of Film 4 and BBC Three are known for their backing of low-budget films and distributing them to a large low-budget films and distributing them to a large audience, this would be good four our film.audience, this would be good four our film.

MarketMarket• Sub-Surface is targeted at a gap in the market, no film Sub-Surface is targeted at a gap in the market, no film has previously been based on the 7/7 London has previously been based on the 7/7 London Bombings. Bombings.

This niche market would be a hit with lots of people of This niche market would be a hit with lots of people of all ages. Also, more news coverage has been on the all ages. Also, more news coverage has been on the bombings since a trial in 2011, making it fairly new.bombings since a trial in 2011, making it fairly new.

• Although very similar, it does has links with the 9/11 Although very similar, it does has links with the 9/11 Bombings films but most of these were highly rated Bombings films but most of these were highly rated and ‘Sub-Surface’ would fit in perfectly with the other and ‘Sub-Surface’ would fit in perfectly with the other films.films.

AdvertisingAdvertising• We would produce viral advertisments and post them We would produce viral advertisments and post them on the Fox Searchlight’s Facebook Page which has on the Fox Searchlight’s Facebook Page which has over 200,000 fans.over 200,000 fans.

This would be a successful way to advertise because This would be a successful way to advertise because many of the fans will already be interested in many of the fans will already be interested in contemporary and low-budget films.contemporary and low-budget films.

• We could also produce a trailer for the film to be shown We could also produce a trailer for the film to be shown on television and use a well known song to create more on television and use a well known song to create more media attention.media attention.

Viral AdsViral Ads

Facebook is used by millions across the world, by Facebook is used by millions across the world, by placing ads of Facebook you can choose which type of placing ads of Facebook you can choose which type of people to target the advert towards, this would be people to target the advert towards, this would be everyone but especially those who have thriller films in everyone but especially those who have thriller films in their interests. Hopefully, through this ‘Sub-Surface’ will their interests. Hopefully, through this ‘Sub-Surface’ will be passed on by word of mouth across the UK and the be passed on by word of mouth across the UK and the World.World.