Question 3

WHAT HAVE YOU LEARNT FROM AUDIENCE FEEDBACK?BY SORREL GRUNDY

AUDIENCE PROFILE The age range of my target audience is16-20 as this is the age group that the performers in the music video

are in and so they will be able to relate to them more.

The gender of my target audience will be mainly female as main performer in the music video and on the digipak is female and so they will be able to relate to them more.

The ethnicity of my target audience will be mainly white British as both of the performers are this ethnicity and so they will be able to relate to them more.

The sexuality of my target audience will most probably be heterosexual as the two performers are male and female and so the relationship shown is heterosexual.

The media interest of my target audience will most likely be independent or underground bands which are not mainstream due to the nature of the artist. For example Benjamin Francis Leftwich

The films and TV shows that my target audience would be watching are films such as ‘Another Earth’ and TV shows such as Ashes to Ashes, they are more likely to watch show and films with a strong female lead.

My target audience will be local to Norwich as the music video was shot in Norwich and so all of the locations used are recognisable to people who live in or frequently visit Norwich. The social class of my target audience probably be between B and C1. This is because of the genre of the music and the locations used. The genre of this song is Indie-Rock which will appeal to the target audience as it is currently a very popular genre. Artists such as Ed Sheeran and John Legend have popularised this genre and made it accessible to the masses.

I have a more detailed version of this on my blog called ‘Audience’.

ONGOING FEEDBACK

When both shooting and editing my main product I was getting feedback from my tutor and peers which helped me to make revisions and ensure that my music video met the aims in wanted it to. Most of the feedback given at this stage was verbal but it helped me significantly throughout the shooting and editing processes. I also got feedback when designing my print productions with each design I made I asked the opinions of my peers and my tutor so that I could create print productions which were appealing and linked well to my music video. Below is some feedback I got for my final print productions draft design after which I started to create them with help from this feedback.

LOCATIONS

From my feedback I have learnt that the locations I have used were effective and recognisable for people who live locally to Norwich. The locations I used in my music video were conventional for the genre of music. I mainly used a city locations but had bursts of nature throughout out. The locations I used were all in the local area of Norwich which means that audience members from this local area will identify these locations and could relate to the music video more because of this connection. Using both a city and natural location gave variety to the mise-en-scene created by these locations which could interest the viewer further.

COSTUMES The costumes used in this music video were

representative of modern high street fashion. I chose this because of the target audience for my music video as they will most probably to between the ages of 16-21 and so will have some interest in fashion and will also be able to relate to the performers more if they can see some part of themselves in the performers. The blues in the males costume were used to represent water and sadness which are both repeatedly references throughout the music video both in visuals and lyrics.

The black and grey used in the females costumes was to represent death and depression. The same costumes were used throughout to ensure continuity and simplicity for the audience. The original costume for the female performer was changed due to feedback we were given by our tutor, she commented that it was not bold or glamourous enough, it was just a bit plain. I agreed with this comment and so changed the costume to make it more effective and fashionable. This did mean that we had to reshoot quite a lot of footage but the extra time put in was worth it as the new costume made both the character and music video as a whole better and look more professional.

In the music video "You" by One Direction the performers costumes are simplistic and high street, the costumes used in this music video influenced the male performers costumes in my music video. The costumes are uniform but with each performer having their personal style being shown through their specific costume.

Original Costume

New Costume

AUDIENCE FEEDBACK

Getting audience feedback is essential for all media productions as it can help to shine a light on the strengths and weaknesses of the production. It can also help you to see how your target audience decode the productions is this is key to the success of any media production. I got my audience feedback through doing questionnaires, for my music video 10 media students filled in a questionnaire (5 male, 5 female). I also had an interview with a non-media student who fits into my primary demographic. For my digipak I also carried out a questionnaire which 8 media students participated in. I also did an interview with the same non-media student as the music video about my ancillary productions.

As my music video relies on the concept of relationships the uses and gratifications for my music video would most likely be ‘personal relationship’ which is about using the media for emotional and other interaction for example identifying with artists. My music video could be used for other uses and gratifications such as ‘diversion’ and ‘personal identity’ but would not be used for ‘surveillance’ as it does not give information which is useful for living.

QUESTIONNAIRE

QUESTIONNAIRE RESULTS – MUSIC VIDEO

From my audience feedback I have learnt that media students half of which are my target audience enjoyed my music video. These are my results for the first question on my questionnaire for my music video. The top chart is the overall feedback where are the bottom two have been split into female and male. The average score for this question is 4 out of 5 which is an excellent result as it tells me that my music video has been successful in entertaining people which is one of it primary objectives.

How much did you enjoy the music video?

1 out of 5 2 out of 5 3 out of 5

4 out of 5 5 out of 5







Female Male

QUESTIONNAIRE RESULTS – MUSIC VIDEO

From this audience feedback I have found that the male participants liked the mise-en–scene more than the female participants but overall it got a 4 out of 5 which tells me that the mise-en-scene of my music video is good but there is room for improvement. From this is have learnt that my audience did think that there was a high level of mise-en-scene in my music video but that it was not perfect.

How do you rate the standard of mise-en-scene?



How do you rate the standard of mise-en-

scene?

1 out of 5 2 out of 5 3 out of 54 out of 5 5 out of 5

How do you rate the standard of mise-en-

scene?



QUESTIONNAIRE RESULTS – PRINT PRODUCTIONS These are the results for one of my

questions from my feedback on my print productions. These show that the female participants thought that the print productions successfully reflected the genre of music more than the males did as 83% of females gave it 4 out of 5 whereas 67% of males gave it a 2 out of 5 which is a significant difference. From this I have learnt that when researching and figuring out my target audience I came to the right conclusion about the gender of my primary target audience. There were less males than females which participated in this questionnaire which could have also contributed the results as there was not a large enough range to get an accurate view on the results.

22%

11%

56%

11%

Does the package successfully reflect the genre of music?

1 out of 5 2 out of 5 3 out of 5 4 out of 5 5 out of 5

67%

33%


1 out of 5

2 out of 5

3 out of 5

4 out of 5

5 out of 5

17%

83%




QUESTIONNAIRE RESULTS – PRINT PRODUCTIONS

From these results I have learnt that the overall rating for my print productions was 3 out of 5 with 45% of the participants choosing this option. This tells me that my print productions are not as successful as my main product was. With the female results there was an equal split between 5 out of 5, 4 out of 5 and 3 out of 5 which tells me that the results were positive they were all in the top half of the choices.

44%

22%

33%

Rate the package overall



33%

33%

33%




67%

33%


1 out of 5

2 out of 5

3 out of 5

4 out of 5

5 out of 5

RECEPTION THEORY

Stuart Hall’s theory of encoding and decoding can be applied to my productions as seen through my questionnaire results as different demographics will decode my productions in different ways. Most of the readings have been either preferred or negotiated which is a positive thing as I currently have not had an oppositional reading of any of my productions. As the producer of these productions I encoded the text but the audience may decode them in a different way.

Education

Question 3