Question 3

Age: The demographic age I am aiming for is 16-22 year olds. The reason for this is this specific age fits the actors ages, allowing there to be a relation and understanding created between these characters and the audience members. People around this age are more likely to want to help aspiring film makers, which is why most of my questionnaires consist of people a similar age.

Gender: My video will target mainly female audiences, this is due to the relation they can have with the main character and the topic of abuse which usually surrounds this specific gender.

Ethnicity: The video will primly target White British, this is due to both actors being of this ethnicity. The singer Michael Reeve is also of this ethnicity creating a stronger relation to people of this ethnicity.

Media interests: The audience are likely to like artists such as Ed Sheeran, this is due to the similar music genre and the emotions both artists let off, due to Ed being a acoustic pop artist he shows similar musicality's to Michael Reeve. Artists such as Jack Garratt and James Bay both would attract these audiences also.

What I’ve learned from audience feedback. would you watch the video again?

Yes No

I gave an evaluation questionnaire to 9 people of an age range from 17-18, the questions asked how they rated the music videos and what improvements they think I could make. It was crucial to have feedback from people within my target audience as their feedback would help me develop my video for them specifically, not changing my video for the wrong audience. I often received verbal feedback from my peers who were of the same age as my target audience, the feedback allowed me to change both my print productions and edits for my music video overall highly improving the quality which was produced. An example of this was from a peer who told me to remove one of my scenes due to it not flowing with the story, this overall benefited my video as it stopped the inconsistency it showed.