Questionnaire AnalysisRegional Magazine, Radio Advertisement and Billboard Poster

Regional Magazine Questionnaire

Analysis

How old are you?

30 - 40 40 - 50 50 - 60 60 +0

2

4

6

8

10

This audience varies over my target audience, I tried

to create a stratified sample and do this.

The people I questioned gave a variety of good

answers and this will be very beneficial for me.

Rural or Urban?

Urban Rural0

2

4

6

8

10

I am trying to target rural areas. From my interview with David and Jane I have decided that I should include many rural areas - for example, focus on Cossington,

Woodhouse Eves and Swithland.

Leisure Activities

13%13%

20%7%

47%

Shopping

Gardening

Cooking

Walking

Socialising

In my magazine, I will definitely include leisure

events that link with socialising, I also need to make sure I include some family events as well. I will

not include articles on shopping though. Bear in

mind that this is different to an article on a shop opening

How often do you read magazines?

Weekly

Monthly

Rarely Never0

1.5

3

4.5

6

7.5

This question shows that there are people who read

magazines weekly but there is a potential market for

those who read them monthly and encourage

those who read them rarely.

Citywide or Small community

This is a good result as my magazine will be a small

community magazine and so there will be more people

interested in it than citywide magazines.

How often do you use social media?

This answer will give me a good idea on whether the use of social media would

be popular with my audience and ultimately if the use of it will help my

production succeed in reality.

Citywide Small Community

0

2.5

5

7.5

10

12.5

14%

43%

43%Less than once a month -1Few time a month - 0once a week - 0once a day - 3more than once a day - 3

Popular Appealing Aspects

These are all conventions of a magazine so I shall be

including them all anyway, but it is good to see that all the conventions affect the audience. This is because

different aspects will appeal to different people and with a similar range of numbers, my

magazine will definitely attract a variety of people

CoverlinesMasthead

Main ImageHouse Style

0 1.5 3 4.5 6 7.5

Radio AdvertQuestionnaire Analysis

Times that people listen

This shows that the two most popular times for radio

listeners in my target market is in the morning and in the

evening. This means that my radio advert must be featured during these times in order to

get the right audience to listen.

How long do you listen for?

So, during the morning and the evening, on average a

person listens for 45 minutes a day. I need to carefully decide when I feature my

advert as I only have a limited time as to when my

target audience listen.

MorningCommute Time

At WorkAt Breakfast

Breaks at Work

ExercisingEvening

Before Bed

0 2.25 4.5 6.75 9 11.25

< 30 mins 1 1/2 - 3 hours

3 - 50

1.5

3

4.5

6

7.5

Which radio stations do you

listen to?

It is good to see that the most listened to station are the

BBC stations. However, the BBC stations do not have any

advertising on them. I am going to be looking at

advertising on Gem 106 and Heart.

Do you use radio player apps?

When looking at this answer I can depict whether exploring

more media platforms and advertising on apps

dedicated to radio, would be beneficial for my production.

Looking at the answers, it would be beneficial

Yes No0

1.5

3

4.5

6

7.5

BBC Abso-lute

Radio

Capital Heart0

2.5

5

7.5

What do you think of Radio adverts?

It is unfortunate that more people dislike radio adverts than like them, however the majority of people say that they dont mind them. This

means that they won’t be put off by the advert for my

magazine and will listen to it.

Geographical advert preferences

This result is very promising, magazine adverts are joint

with attractions and restaurants. With magazines

being one of the most popular over businesses and supermarkets, it means that when the advert comes on

the radio, many will listen to it.

55%

9%

36%

Don’t Mind them

Hate them

Like them

14%

29%

29%

29% Attractions - 4Businesses - 0

Events - 2Magazines - 4

Supermarket - 0Restaurant - 4

Billboard Poster Questionnaire Analysis

Colours

The house colours I am going to use are black and white to create sophistication within

the magazine. Also, the use of landscape imagery will

naturally create the green and blue house style.

Which image would be most effective?

This result shows that my audience will most likely

appeal to a location shot the most. An object of

significance comes second. In my planning, I may look to

include both of these - a windmill in the countryside -

picturesque location and focus point.

9%13%

4%4%

26%9%9%

26%

Black

White

Red

Pink

BlueOrange

Green

Purple

LocationMCU Person

ObjectRestaurant

Shop

0 1.25 2.5 3.75 5 6.25

Where would you like to see the

poster?

This question allows me to decide where the best place would be to put a magazine advertisement. From this, I

will be able to analyse where the best places are to grab the audiences attention.

Social media association?

Using social media will be vital in the process of marketing my regional magazine, it will attract

digital natives and create links within communities

Local parks

Bus stations

Signs

0 1.5 3 4.5 6 7.588%

13%

Yes

No

Do you pay attention to

billboard posters?

Not many people do pay attention to posters, but it will

still help the magazine as there are a few people who

do. I would also look to other ways of advertising, but I am creating one of these as an

ancillary task.

Would you be more inclined to buy

something if you say it on a billboard?

Again, knowing this means that the billboard posters will

build up sales of the magazine in reality.

Yes

No

67%

33%

Yes No Maybe 012345

Technical Elements Questionnaire Analysis

What ambient sounds should be used in the radio

advert?

I will be looking into using birds chirping and

instrumental score and a river running. The most popular

answer for the instrument is a piano. I will be incorporating

this into my production because of the tranquillity of

slow playing.

Who would you prefer to be the person

talking in the radio advert?

I chose a variety women who are very articulate and could be

possible speaker. Mrs Worthington and Mrs Leite are the most

popular which is most likely down to their affluent accents. I have

decided that I am going to ask Mrs Leite to be the speaker as she is

easier to communicate with.

Respondants' answers

Birds ChirpingRivers RunningWindInstrumental ScoreNo sound

Mrs

Lei

te

Mrs

Gra

nt

Mrs

Spe

ncer

Mrs

Wor

thin

gton

0

2

4

6

8

Answers

The most popular answer is out walking with her dog. This would

be a perfect idea for the narrative as most people with dogs can relate to the relaxing with a magazine after walking the dog. I will be using this as gardening may condense the

amount of people interested in the magazine if they think its

only about gardening.

Should the ambient sound stop at any

point?

The ambient sound will help create sophistication within the

advert. The only thing is I need to decide for how long or at what

volume I should play it. The majority vote is between a

constant sound or a change in volume when the speaker talks. I will be looking into both of these

when in production.

The narrative would be the woman talking about what she had done prior to coming inside and reading the magazine. What should she of been doing before?

Gardening

Cooking

Out for a meal

Out walking with her dog

Seeing friends

At a local social event

0 1 2 3 4 5 6

A

B

C

D

Yes – when the speaker starts talking

Yes – in the middle

No – it should be constant

No – It should get quieter when the speaker talks

I really like the idea of a village sign and images of the

countryside. I can incorporate both of these by having an

image of the forest footpath with the village sign in front of it. I

could then use icons of Leicester on the village sign allowing me more opportunity to put images

in.

Should there be an image of the magazine’s

front page on the billboard poster?

I think this is definitely something that I need to include in order to give me a bigger brand identity

and to initially show the audience what they are looking for

What should the focal point on the billboard

poster be?

A woman reading

Flowers

Old John

Leicester town

forest footpath

Countryside walking

Village sign

Icons of Leicester

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

YES

NO

The focal image cannot be too far away because then the audience

wont be able to see it very well, the same applies with overpowering with

a close up. I think a medium shot would be best as it wont take up the whole of the billboard poster and it

wont be overpowering for other information.

What shot should the focal image be in?

long shot

close up medium close up

medium shot

medium long shot

0

1

2

3

4

5

6

7

8