Questionnaire results.

By Clare O’Mara

Question one: What’s your gender?(Please tick the one box).

Male

Females

0 2 4 6 8 10 12

Females:

Males:

This graph shows more females then males to part in this questionnaire. Therefore when I create my advert I will include at least one female actor, in order to appeal to my audience more.

Question 2: What’s your age?(Please tick the one box).

0-6 years

7-13 years

14-20 years

21-26 years

27-33 years

33+ years

02468

101214161820

Age group

This graph shows that a large amount of male and females aged 14-20 years of age took part in this questionnaire. Therefore when I create my advertisement I will aim my advert at people around the ages of 14-20 years, this is to attract a wider audience.

Question three: What’s your nationality?(Please write your nationality).

Nationality type

British White BritishScottishAfrican British

This graph shows different types of nationality types took part in this questionnaire, it also displays that half of the males and females were British.

Question four: What’s your current marital status?

(Please tick the one box).

Married Divorced Single0

5

10

15

20

25

Marital status

This graph shows that all males and females who took part in this questionnaire current martial status is, ‘single’.

Question five: What’s your current occupation?(Please tick the one box).

Employed

Student

Unemployed

Other

0 2 4 6 8 10 12 14 16 18 20

Current occupation

This graph communicates that most of the people that took part in the questionnaire current occupation was, ‘student’. So when I create my social messaging campaign advertisement I will aim the, for advert for people whom are still in some form education, (making them a student). Therefore in order to communicate this to the audience I will use actors who are aged 13-18 years of age; this is because this age group are stereotyped to still be in the education system.

Question six: What is your chosen religion?(Please tick the one box).

Catholic

Hindu

Buddhism

Christian

ity

Athesis

tOth

er0123456789

Religion type

Religion type

This graph shows that the people whom took part with the questionnaire has a chosen religion of, ‘catholic’, ‘Christianity’, ‘atheist’ or a different type of religion, which the person would answer to, ‘other’.

Question seven: Do you have any hobbies?(Please tick the boxes that apply to you).

Perform

ingSp

orts

Cooking

Reading

Textiles/s

ewingOth

er0

2

4

6

8

10

12

Type of hobbie

This graph shows results of the people who took part in the questionnaire. Also each person whom took part in the questionnaire has a range of different types of hobbies, however the most popular hobbies that my audience enjoy most was, ‘sports’. So when I create my advert I may wish to relate or display the most popular hobby of sports, this is so I can appeal to my audience watching more successfully and efficiently.

Question eight: How many hours of Television do you watch a day?

(Please tick the one box).

Hours of television watched in a day

0-3 hours4-7 hours8-10 hours10+ hours

This graph shows results of how many hours of television that my audience watch, I discovered that the most hours of television people watch is 4-7 hours per day. This then suggests when I do begin to create my social messaging campaign advertisement I may wish to include actors showing or enjoying watching television; this is to appeal to my audience watching more, in order to gain a wider audience.

Question nine: What channels do you watch most often?

(Please tick at least one box that applies to you).

Channels watched most often

BBC channelsITV channels4MusicVivaMTVOther

This graph shows what type of channels my audience watches most often, I discovered the most channels that my audiences watches is, ‘ITV’, ‘BBC’ and, ‘4Music’ channels. Therefore in order for my advert to be seen by my target audience of 13-18 years of age, I will advertise my completed advert on/either the following channels, ‘ITV’, ‘BBC’ or, ‘4Music. This is to increase chances of my target audience watching my social messaging campaign advertisement.

Question ten: What channels do you watch less often?

(Please tick at least one box that applies to you).

Channels watched less often

BBC channelsITV channels4MusicVivaMTVOther

This graph shows the type of channels that my audience watches less often. I discovered that, ‘MTV’ was the most less watched channel that my audience’s wishes to watches. Therefore when I create my advert I will not advertise my completed advert on the channel, ‘MTV’ due to the fact this channel is watched less often by my target audience of male and female teenagers aged 13-18. Therefore by not advertising my completed advert on this channel will increase chances of my advert being seen by my selected audience

Question eleven: What platform do you prefer watching a programme on?

(Please tick at least one box that applies to you).

Platform people prefer to watch programmes on

Mobile phone device

Computer/laptop

Tablet

Television

Other

This graph I created is displaying what platform does my audience prefer to watch programmes on, I found out that my audience prefer to watch programmes on television.

Question twelve: What music do you listen to?(Please tick at least one box that applies to

you).

Music genre

R&BPopMetalRockPunkJazzOther

This graph I crated displays what music genre does my audience prefer and wishes to listen to, I found out that, ‘pop’ was the most popular music genre out of the seven.

Question thirteen: What radio station do you listen to?

(Please tick at least one box that applies to you).

Radio station genre

Capital FMKissKisstoryMagicHeartKerrang!Other

This graph I have created displays what radio station does my audience listen to, I found out that the most popular radio station that my audience’s listen to is, ‘Capital FM’.

Question fourteen: Have you ever been to a live concert?

(Please tick the one box).

Yes No0

2

4

6

8

10

12

14

16

Been to a live concert or not

This graph is about if my audience have or haven’t been to a live concert, I discovered that most of my audience have not been to a live concert.

Question fifteen: If you answered, ‘Yes’ to question fourteen please state which band/group you went to see live at a concert.

(Please write below the band/group you went to see live).

Answered, 'Yes' to question fourteen, what band/group the audience saw live.

ColdplayOrchestasNonoEd SharranOne directionTheory of a deadmanMonster magnetJLSSaturdaysOlly MursTiny Tempah

This graph displays if my audience answered, ‘yes’ to question fourteen, (which in this case if my audience have been to a live concert) then my audience must state which band/group they went to see live. The most popular band/group was, ‘Coldplay’ and, ‘One direction’.

Question sixteen: If you answered, ‘No’ to question fourteen please state which band/group you would wish to see live at a

concert.(Please write below the band/group you wish to see live).

If answered, 'No' to question fourteen, what band/group the audience would wish to see

live.Red hot chilli peppersOne directionBruno MarsBastillePurmoreEvanesceneColdplayLinkin parkImagine dragonsRihannaEd Sharran

This graph is about if my audience answered, ‘no’ to question fourteen, (which in this case if my audience have not been to a live concert), then my audience must state which band/group they wish to see live. The most popular band/group was, ‘Rihanna’ and, ‘One direction’.

Question seventeen: Do you live on your own or with relatives/carer?

(Please tick the one box that applies to you).

I live independently

I live with my relatives

I live with my carer

Other

0 4 8 12 16

Does the audience live independently or not.

This graph I created displays if my audience is living with relatives or with a carer, I discovered that most of my audiences lived with relatives.

Conclusion.I have discovered from my questionnaire results, that for when I create my social messaging campaign advertisement, I must target my advert for male and females aged 13-18 years of age; this is because I discovered from my questionnaire results that male and females aged 14-20 took part in my questionnaire. Therefore by aiming my advertisement at males and females aged 13-18 will then mean I appealing to my audience, though the use of the primary research of questionnaires.

In addition in my questionnaire results I discovered that most of the people, (whom took part in the questionnaire) was students, (18/20 people were students whom took part), so when I create my advertisement I will target students in order to efficiently appeal to my selected target audience of males and females aged 13-18. Furthermore I discovered from my questionnaire results that the most watched channels by my audience was, ‘BBC’, ‘ITV’ and, ‘4Music’; this is because these three channels was most popular with my audience as well as my target audience, which is males and females aged 13-18. Therefore I have decided that my completed social messaging campaign advertisement, will be advertised on the channel, ‘4Music’; due to the fact this channel is stereotyped to appeal to my target audience of males and females aged 13-18, this is because 4Muisc process programs, suitable and stereotyped to appeal to people aged 13-18. For example 4Music includes use of up to date music on their channel, (such as R&B and pop), both these music genres are stereotyped to appeal to people aged 13-18 as this age group are believed to enjoy listening to up to date music, such as R&B.

In conclusion I will create social messaging campaign advertisement targeted for male and females students aged 13-18, as well as the advertisement will be advertised on the channel of 4Music, in order to successfully and professionally appeal to my target audience of male and females aged 13-18.