Rafe Offer - How To 'Sell' Your Music - The 2 Stages [Darker Music Talks March 2015]

About me…

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=efS1BfS82g3jQM&tbnid=wTS3ViEFZW0zCM:&ved=0CAUQjRw&url=http://www.blueskydisney.com/2010/04/whats-in-name.html&ei=m0DNUrT4IMqV0QWdyYFY&bvm=bv.58187178,d.ZG4&psig=AFQjCNFw1ee79OGVuHt8dmvkS2vGEMH7qA&ust=1389269498682119

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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=H6XgX-EE5jD5zM&tbnid=C2klfnIgi4nWvM:&ved=0CAUQjRw&url=http://flavors.me/sofarsounds&ei=U1bNUs2KDbL50gXWnoB4&psig=AFQjCNF7-MatpJh8KYqVBoqcGop3FHK9wg&ust=1389275067405618

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=H6XgX-EE5jD5zM&tbnid=C2klfnIgi4nWvM:&ved=0CAUQjRw&url=http://flavors.me/sofarsounds&ei=U1bNUs2KDbL50gXWnoB4&psig=AFQjCNF7-MatpJh8KYqVBoqcGop3FHK9wg&ust=1389275067405618

https://www.google.co.uk/imgres?imgurl&imgrefurl=http://blog.advocate-art.com/2013/10/24/advocate-greeting-card-artist-fay-martin-features-in-todays-daily-mail/&h=0&w=0&sz=1&tbnid=zwy9BLLywW4AlM&tbnh=101&tbnw=498&zoom=1&docid=yZwIIpXqnVDIBM&hl=en&ei=JBvQUpn4CaHO0AWjsYD4DA&ved=0CAUQsCUoAQ

https://www.google.co.uk/imgres?imgurl&imgrefurl=http://blog.advocate-art.com/2013/10/24/advocate-greeting-card-artist-fay-martin-features-in-todays-daily-mail/&h=0&w=0&sz=1&tbnid=zwy9BLLywW4AlM&tbnh=101&tbnw=498&zoom=1&docid=yZwIIpXqnVDIBM&hl=en&ei=JBvQUpn4CaHO0AWjsYD4DA&ved=0CAUQsCUoAQ

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=VsBHiPVP4ikHLM&tbnid=mt-VuooS479nyM:&ved=0CAUQjRw&url=http://www.techweekeurope.co.uk/news/amazon-domain-south-america-icann-gtld-99819&ei=VxvQUsaXKeaj0QWwtYGYAQ&bvm=bv.59026428,d.ZG4&psig=AFQjCNGDZDzrWat2KkrAmhWk_qK5T-B9og&ust=1389456578346749

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=VsBHiPVP4ikHLM&tbnid=mt-VuooS479nyM:&ved=0CAUQjRw&url=http://www.techweekeurope.co.uk/news/amazon-domain-south-america-icann-gtld-99819&ei=VxvQUsaXKeaj0QWwtYGYAQ&bvm=bv.59026428,d.ZG4&psig=AFQjCNGDZDzrWat2KkrAmhWk_qK5T-B9og&ust=1389456578346749

The only things you need to know in sales/marketing/innovation?

1. Understand your customers

2. Make them feel good

Pick a character.

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=MoRqHfbvvTESRM&tbnid=71Ic6MuXssGL7M:&ved=0CAUQjRw&url=http://www.ebay.com/itm/WOODY-JESSIE-Couples-Adult-Costumes-Disney-Toy-Story-/120743551863&ei=S63RUp6lK8jT0QX7noHIBg&bvm=bv.59026428,d.ZG4&psig=AFQjCNEPnpN5L8BHaeWjORtQ4v9u63Az9g&ust=1389559477395920

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=MoRqHfbvvTESRM&tbnid=71Ic6MuXssGL7M:&ved=0CAUQjRw&url=http://www.ebay.com/itm/WOODY-JESSIE-Couples-Adult-Costumes-Disney-Toy-Story-/120743551863&ei=S63RUp6lK8jT0QX7noHIBg&bvm=bv.59026428,d.ZG4&psig=AFQjCNEPnpN5L8BHaeWjORtQ4v9u63Az9g&ust=1389559477395920

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=PWH7uqzpAj9pDM&tbnid=wFhYTTyT2j5_uM:&ved=0CAUQjRw&url=http://www.costumesupercenter.com/mens+costumes-disney.html&ei=ha3RUoimFvSo0AXL5YGAAQ&bvm=bv.59026428,d.ZG4&psig=AFQjCNEPnpN5L8BHaeWjORtQ4v9u63Az9g&ust=1389559477395920

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=PWH7uqzpAj9pDM&tbnid=wFhYTTyT2j5_uM:&ved=0CAUQjRw&url=http://www.costumesupercenter.com/mens+costumes-disney.html&ei=ha3RUoimFvSo0AXL5YGAAQ&bvm=bv.59026428,d.ZG4&psig=AFQjCNEPnpN5L8BHaeWjORtQ4v9u63Az9g&ust=1389559477395920

Friar Tuck

Disney’s weakest link

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=qec3ST4Eu3ca3M&tbnid=yiLD1Ne6vz9gcM:&ved=0CAUQjRw&url=http://perezhilton.com/tag/minnie_mouse/&ei=rE_NUtOiAqGy0AXmr4HABg&bvm=bv.58187178,d.ZG4&psig=AFQjCNEsYyG2CGzqv6L9WZU4tHEvd8yPqg&ust=1389273374023744

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$1.3 Billion in first three years

Customer

Bug List

What concerned the Olympic committee most about Sydney?

Every light was green.

The Sydney Olympic games

Meanwhile in Ireland

Number one attraction in Ireland

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=CauAICnVn0Y-GM&tbnid=pJFd7FaLMAue_M:&ved=0CAUQjRw&url=http://www.dailymail.co.uk/news/article-1385930/Obama-shun-Guinness-Irish-visit-hes-taking-beer.html&ei=0E3NUuv3Fcmu0QXL4IHwCQ&bvm=bv.58187178,d.ZG4&psig=AFQjCNFVtprG17tsj91ZxImU6OWmYDPi7Q&ust=1389272904127439

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=CauAICnVn0Y-GM&tbnid=pJFd7FaLMAue_M:&ved=0CAUQjRw&url=http://www.dailymail.co.uk/news/article-1385930/Obama-shun-Guinness-Irish-visit-hes-taking-beer.html&ei=0E3NUuv3Fcmu0QXL4IHwCQ&bvm=bv.58187178,d.ZG4&psig=AFQjCNFVtprG17tsj91ZxImU6OWmYDPi7Q&ust=1389272904127439

What is the single most important thing that leads to brilliant, well executed solutions to customer needs?

The thing that should never stop / always inspire?

A company’s culture

Guess what company this is?

• Be frugal

• Be humble

• Innovation starts with customer obsession

Amazon’s new HQ

Implication for you, the musician

What would your brand be like? What are your values?

Do the people around you line up with who you are? Manager? Label? Publicist?

Listen to your customers

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=hqSFEIwHiF0G7M&tbnid=fg6iau4EPEQPJM:&ved=0CAUQjRw&url=http://adoholik.com/2010/04/14/fedex-neighbors/&ei=bFjNUoaIDeet0QWeqoCoAw&psig=AFQjCNEMBxWErUUCl59_oGwg6QwlbQs2RA&ust=1389275582460044

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=hqSFEIwHiF0G7M&tbnid=fg6iau4EPEQPJM:&ved=0CAUQjRw&url=http://adoholik.com/2010/04/14/fedex-neighbors/&ei=bFjNUoaIDeet0QWeqoCoAw&psig=AFQjCNEMBxWErUUCl59_oGwg6QwlbQs2RA&ust=1389275582460044

The FedEx Helicopter

Tom Kelley again

Now in 100 cities Worldwide

“A Quiet Revolution” (Guardian)“One of America’s best new brands” Huffington Post“A movement you need to watch” WSJ

The importance of social media

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=86XJNv8sfH24wM&tbnid=ydquQ4ofWXC19M:&ved=0CAUQjRw&url=http://socialmediatoday.com/starrknight/1423216/future-social-media&ei=41rNUpr4OIWg0wWp7ICQAw&psig=AFQjCNHwymgWGg3n-uaFTUtB7asgZhXUpA&ust=1389276154588257

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=86XJNv8sfH24wM&tbnid=ydquQ4ofWXC19M:&ved=0CAUQjRw&url=http://socialmediatoday.com/starrknight/1423216/future-social-media&ei=41rNUpr4OIWg0wWp7ICQAw&psig=AFQjCNHwymgWGg3n-uaFTUtB7asgZhXUpA&ust=1389276154588257

It’s about these two things…

1. Understand your customers

a) Role play

b) Truly listen

c) Live culture

d) Briefly check the relevant social media

2. Make them feel good a) The more you know,

the better your chances

b) Bring it to life !

c) Fix bug list

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=smj7XTeIlBzroM&tbnid=IKtMvTEOrNbwzM:&ved=0CAUQjRw&url=http://xoombi.com/how-to-give-a-meaningful-thank-you/&ei=hlbQUqv0JqbP0QWd8YGgBA&bvm=bv.59026428,d.ZG4&psig=AFQjCNG5cGA6hpT5HYamvuyupGg-XwDbHA&ust=1389471739879925

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=smj7XTeIlBzroM&tbnid=IKtMvTEOrNbwzM:&ved=0CAUQjRw&url=http://xoombi.com/how-to-give-a-meaningful-thank-you/&ei=hlbQUqv0JqbP0QWd8YGgBA&bvm=bv.59026428,d.ZG4&psig=AFQjCNG5cGA6hpT5HYamvuyupGg-XwDbHA&ust=1389471739879925

Education

Rafe Offer - How To 'Sell' Your Music - The 2 Stages [Darker Music Talks March 2015]