ON CAMPUS NEAR YOU

Rainforest Alliance

Rainforest Alliance Across the Nation

“Product of Choice” status is achieved on campus throughengaging in student network traffic by offering incentives.

Students are introduced to products affiliated with Rainforest Alliance through both social media saturation and face to face encounters with the Rainforest Alliance Across the Nation Tour . The tour will make stops at major campuses nationwide promoting Rainforest Alliance, with samples and giveaways.

The tour will be staffed through an essay competition which will further heighten brand

awareness. The competition will be posted through social media, targeting all major campuses and through promotional material of affiliated products. This cross-promotion will benefit both Rainforest Alliance and affiliated companies, who will sponsor the tour.

Many college students will be attracted to an opportunity to promote eco friendly

products and road trip across the US. Thus, from beginning to end, studentnetwork traffic is engaged and at minimal cost. The result is “Product of

Choice”.