Raising your research profile

Creating an effective publication strategy

Library Research Team

By the end of this briefing you should be able to:• Outline the main principles of best practice for the promotion of your

research publications

• Identify various methods you can use to disseminate your research to the right audience

• Develop a plan for communicating information about your research publications

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Why do I need to develop a publication strategy?

• NTU Publications Strategy (available on eCentral)– ‘Ensure effective publication, dissemination, communication and curation of NTU

research’

• Raise the profile of your research

• Target appropriate journals – highest quality possible

• Reach the right audience

• Exposure to the widest audience possible

• Increase citations of your work

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A good starting point

• Publication Good Practice Guidelines: standard outputs– Available on eCentral

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Target appropriate journals – highest quality possible

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• Quantitative measures– Journal impact factors – Journal rankings

• Other considerations– Acceptance rates– Is it indexed in major citation databases?

Reach the right audience

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• Publish in a discipline-specific journal

• Look for topic-specific journals

• Stay alert for themed issues

• Society or association publications

• Consider publishing in a popular magazine as well as a scholarly journal to reach a non-academic audience

• Does the journal have links to conferences?

• Read the scope of the journal

Exposure to the widest audience possible

•Consider publishing in a popular magazine as well as a scholarly journal to reach a non-academic audience

•Open access– Increases readership and impact [Davis 2011]– Increases citations [Calver & Bradley 2010]

•Deposit in repositories – IRep– Subject repositories

• e.g., CogPrints, PubMed Central, SSRN

– Data repositories• e.g., UK Data Archive, GenBank

•Disseminate research findings through a variety of media– NTU Press Office– Social media– Conference papers

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05 February 2013

4th February 2013

2nd Feb 2013

All the above will help to...

…increase citations of your work

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Prepare your GAME plan for an effective strategy

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• Goal– What impact do you hope to make?

• Audience– Who would be interested in your research? Who would be affected by your

findings? Is it of interest to non-academics?

• Medium– What is the most effective way to reach each audience? Which resources would

that audience access?

• Execution– At which points of your research do you want to disseminate information? Before

publication, or at point of acceptance and afterwards?

The Library Research Team can help you:

• Find journal impact factors

• With open access issues

• With any problems related to Irep

• Identify appropriate social media to disseminate your research

• Contact the team at LIBResearchTeam@ntu.ac.uk

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References and further reading

Bourne, P.E., (2005). Ten Simple Rules for Getting Published. PLoS Computational Biology [online]. 1(5): e57. Available at: http://www.ploscompbiol.org/article/info%3Adoi%2F10.1371%2Fjournal.pcbi.0010057 [Accessed 11 August 2014].

Calver, M. & Bradley, J.S., (2010). Patterns of citation of open access and non-open access conservation biology journal papers and book chapters. Conservation Biology, 24(3), pp872-880.

Davis, P.M., (2011). Open access, readership, citations: a randomized controlled trial of scientific journal publishing. The FASEB Journal [online]. 25(7). Available at: http://www.fasebj.org/content/early/2011/03/29/fj.11-183988.full.pdf [Accessed 8 August 2014].

Fairfield University, (2014). Journal acceptance rates [online]. Available at: http://librarybestbets.fairfield.edu/content.php?pid=176112&sid=1482966 [Accessed 11 August 2014].

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Any questions?

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