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Finnish service design agency Kuudes Kerros participates in the Service Design Achievement of the Year 2015 competition with their project where they worked with the Aalto University Library to transform the library to a learning center. After the merger of the three Universities, the library will re-invent itself as a Learning Center that will open in 2016. The Service Design project faced one major challenge: A tight timeline. The creative solution was to recruit and coach three SD teams that were comprised of librarians, researchers, students and other staff. The teams worked together to co-create the Aalto University Learning Center.
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Kuudes KerrosLearning Center
Rapid Service Design by Co-Creating with customer SD teams
Kuudes KerrosLearning Center
What is the market for learning and working?
Startup ecosystem
Commercial learning services
Online learning
Self Help Industry
What choices are users currently
making when they want to learn or work?
Kuudes KerrosLearning Center
Library vs. Learning Center?
Kuudes KerrosLearning Center
What is the role of the librarywhen it comes to learning and working?
Learning Center
Kuudes KerrosLearning Center
ONE MAJOR CHALLENGE:2 weeks
3 campuses8 different
calendars mostly fulltarget segments
Kuudes KerrosLearning Center
Recruiting Service Design teams
The Otaniemi library at Aalto University will undergo a full renovation in order to cater for the demands of a modern learning centre. Design Consultancy Kuudes Kerros invites 6-8 students to joint the service design team in perfecting the service concept for the new centre.
The work will be done in three teams of four people, lead by a service design professional from Kuudes Kerros. The project will begin with brainstorming the service concept and then building and testing it together with the coaches. The teams will consist of representatives of the learning centre’s target groups. All members will be potential users of the library or producers of services in the learning centre. The work done in the service design teams enables an active role in designing and developing the new Aalto University campus area. This will also give students and staff a unique opportunity to learn about service design in practice.
The project will last from September 16th to mid-December 2013, taking up approximately 10-12 active days during that period. The work will include workshop days, target group interviews and user interviews for testing the concepts. All work will be done under the guidance of service design professionals.
Sign up asap via email to be a part of this exciting design project, which will benefit all users of the Aalto University library. Teams are likely to fill up fast!
Jari DanielssonDesign Consultancy Kuudes Kerros, Strategy Directoremail: [email protected]
Kuudes KerrosLearning Center
researchers
exchange students
library staff
kuudes kerros
students
Kuudes KerrosLearning Center
On Campus -teams
Kuudes KerrosLearning Center
On Campus -teams
Kuudes KerrosLearning Center
On Campus -teams
Kuudes KerrosLearning Center
On Campus -teams
Töölö campus 20Otaniemi campus 73
Arabia campus 24
Teachers 12
Library staff 16
TOTAL 194Alumni 3
Researches 6
Vipu-team 6
TOST-unit 20Company representatives 10
Kuudes KerrosLearning Center
HEADACHE
problems
EXAMPLES: healthy food deliveryvisual information map
Creating a project language: finding real problems
MIGRAINEproblems
EXAMPLES:24/7h open spacelarge lockable storages
Kuudes KerrosLearning Center
6 target segments
TeachersCompany
representatives Researchers
Jack of All Trades
Lonely Wolf
Social Animal
Kuudes KerrosLearning Center
TWO WAYS OFDESIGNING SERVICES
Kuudes KerrosLearning Center
Examples of problem based services
LOCK & LOAD
Social Spaces
Kuudes KerrosLearning Center
Lainaus/PalautusKäsikirjastoKurssikirjatKokoelmatLehtisaliGradutSähköiset julkaisutTieteellisten lehtien rankinglistatArtikkelitietokannatTutkimusmenetelmätietokannatVerkkokurssien kokoomatieto-kannatTiedonhaun itseopiskelusivustoPersonoitu opetusTutkimusmaisemapalveluData.aalto.fiVisualisoidut e-aineistot
Tiede- ja taideaukioDIY SeminaaripalveluEmeritus LoungeKompassiAcademic Mind Sparring
Ryhmätyötilat S, M, L, XLMuokkaa oma työskentelytilasiPitch RoomGraafisen suunnittelu pop up -pisteSuper Data RoomVisual Resources CenterVideo editing
Lock & Load – kehon ja mielen virkistyspajaBig Hairy Audacious goal (BHAG) board
Service promise:Learning together makes us the best in the world
VIsualisoidut palvelutKirjojen jonotuslistaSähköinen helppariVertaistukikeskustelupalstaSähköinen palveluportfolioTietoasiantuntijapalveluAloituspaketti tutkijalleHenkilökohtainen ohjaus -vier-ihoitoTutkijan julkaisuapuPäivystysvuoro kampuksella
TenttiakvaarioCave Room
Information & Learning
Events & Networking
Working
Personal productivity
GRAPHIC DESIGNPOP-UP STUDIO
Media SpacesExamples of Service Promise based services
Kuudes KerrosLearning Center
The Service Concept consisted of new service promise based on customer needs
23 totally new servicesDIY SEMINAR SERVICE
Seminar Spaces
ALUMNI, TEACHERS´LOUNGE
Social Spaces
ACADEMIC MINDSPARRING
Learning Spaces
LOCK & LOAD
Social Spaces
ACCESSIBLELEARNING
Learning Spaces
CAVE ROOM
Meeting Spaces
CUSTOMIZE YOUROWN WORKSPACE
Learning Spaces
S, M, L, XL
Meeting Spaces
PHONE BOOTHS
Media Spaces
BETA DESK
Media Spaces
EXAM AQUARIUM
Media Spaces
SCIENCE & ART SQUARE
Event Spaces
GRAPHIC DESIGN POP-UP STUDIO
Media Spaces
THE COMPASS
Other Spaces
3D PRINTING HEAVEN
Media Spaces
COPYING SERVICE
Other Spaces
CAFE, RESTAURANT,TERRACE
Social Spaces
VIDEO EDITING
Media Spaces
VISUAL RECOURSES CENTER
Media Spaces
SERVICE COMMUNICATION
Other Spaces
PITCH ROOM
Media Spaces
BHAG
Other Spaces
SUPER DATA ROOM
Media Spaces
Kuudes KerrosLearning Center
What is the role of the librarywhen it comes to learning and working?
Learning Center
Kuudes KerrosLearning Center
What is the role of the new Learning Centerwhen it comes to learning and working?
Learning Center
Kuudes KerrosLearning Center
New role - Community Manager team
Coordinating most new social services
A positive person or team that is willing and able to network
Enough knowledge and skills to talk Academia
Kuudes KerrosLearning Center
HANDING OFF
Kuudes KerrosLearning Center
How to hand off a Service Concept?
126LUENTOSALI60,2 m2
127KOKOUSHUONE31,9 m2
128TSTO11,8 m2
129TSTO11,8 m2
130TSTO12,3 m2
131TSTO11,7 m2
132TSTO11,7 m2
133TSTO11,5 m2
134TSTO11,7 m2
135TSTO11,7 m2
136aTSTO9,0 m2
137TSTO11,9 m2
136bET2,4 m2
139KILTAH24,8 m2
140WC/N11,1 m2
141WC/M19,2 m2
142WC2,3 m2
143SIIV3,0 m2
144VASTOTTO3,2 m2
145TSTO27,7 m2
146TSTO28,2 m2
147TSTO20,5 m2
148TSTO45,0 m2
101IV-KONEH.103,1 m2
102PORRAS29,7 m2
1030,6 m2
104HISSI1,6 m2
105aSIIV5,8 m2
105bWC/N3,9 m2
105cWC/M3,4 m2
106TSTO34,9 m2
107TSTO14,7 m2
108TSTO13,6 m2
109TSTO14,7 m2
110TSTO25,3 m2
111TSTO14,6 m2
112TSTO13,8 m2
113TSTO48,2 m2
114KÄYTÄVÄ70,7 m2
115KIRJASTOTILA895,9 m2
116PORRAS11,8 m2
117LÄHIVAR2,6 m2
118LÄHIVAR16,9 m2
119HISSI4,0 m2
120aLÄHIVAR6,3 m2
120bTEKN5,2 m2
121LÄHIVAR26,6 m2
122aKÄYTÄVÄ15,0 m2
123aLÄHIVAR62,3 m2
122bPORRAS7,7 m2
123bPORRAS4,6 m2
124SISÄÄNTULOAULA385,8 m2
125aTK8,5 m2
125b TK8,5 m2
150PORRAS21,8 m2
149aTSTO94,1 m2
149b0,5 m2
149a0,7 m2
138HISSI2,6 m2
C
+10.03
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B2B2
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B2
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B1
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B1
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B1 B1
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+9.16
+9.65
+12.
10
+11.
99
A
iviv
spsp
spsp
sp
sp
iv iv
meeting spaceS, M, L, XL
customize your own workspace
learningspace
seminarspace
café
terrace
terrace
aaltoshop
SCIence & art square
showroomgallery
alumnilounge
3D printingheaven
superdataroom
printing
all aaltoprogrammes
big screensfor laptops
master diplomas
booklaunching
coursebooks
24/7customerservices
E-articles
lock and load
24/7 kitchen
1# floor
Kuudes KerrosLearning Center
Further development
Kuudes KerrosLearning Center
Learning Center
+
Kuudes KerrosLearning Center
Kuudes Kerros, Tehtaankatu 27–29 D, 4. krs, 00150 Helsinki