Rebranding Of Royal New Tv Channel

Brand Name:

Royal News Tv Channel

Royal news Logo:

Rebrand Name:

PAK4 news

New Logo Of Brand:

Brand emblem:

Reason for changing Brand name :

We change the name of the brand because it was undesirable and its logo was not attractive. The logo of Royal news has no patriotic look and most of the local people consider it a foreign channel that is supported by British. We want to give a patriotic look to our logo and our channel name that’s why we changed the logo and the name

New Brand name story / meaning:

PAK4 gives a patriotic look as it is shown in the above logo. PAK4 means PAKISTAN and its four provinces and the green colour shows the patriotism. PAK4 news will be providing up to date news to their spectators as our slogan is HER LAMHA APKI POHANCH MAIN. Our news channel will broadcast all news within PAKISTAN and will up to date their spectator about their provinces

Brand slogan:

Marketing mix

Price:

Stabbing price strategy will be use according to target market. Specific amount will be charged form our sponsors and it vary.

Place:

Placement of PAK4 will be on television as Royal news TV channel was , because of their green colour it will attract their spectator as it gives the patriotic look . Our main motive is to give access to our local people

Promotion:

There will be no such promotion on PAK4 as we have rebrand it. PAK4 will be replaced by Royal news TV channel and will telecast on the very same channel where Royal news TV channel telecast. it will be promoted on their own newspaper so that the people come to know about this change

Product

Product features:

Provincial new Entertainment news Sports Political news technological innovation interview world news business news,

Provincial news

Our focus will be on provincial news to let people know about their province and this will be our motive to keep our viewers up to date with their provincial situations.

Entertainment news:

PAK4 will provide entertainment news to their spectators .All the showbiz stuff will be included in this segment .PAK4 will also bring some new talent as it will start some recreational programs like singing and action . It will also give news about Hollywood and bollywood The purpose of bollywood and Hollywood news is that people are aware of international news of entertainment.

Sports news:

PAK4 will telecast all the sports news on daily basis. PAK4 will promote their national game that’s is hockey, their main focus will be on hockey but all sort of sports news will be telecast

Political News:

PAK4 will telecast local political news of every province as well as the political conditions outside PAKISTAN. Due to this people of Pakistan aware political situation in Pakistan. And that cause political maturity of Pakistan.

Technological Innovation

PAK4 will let their spectator know about the technological innovation of the week. This will increase the knowledge of people aware use of technology..

Interviews

PAK4 will invite different personalities and will take their interview. And the interviews majorly focus national heroes. It would be sports, artist, political, personalities

.

World News

PAK5 will telecast a show about the world news about world politics top stories of the world in a week. That cause people of Pakistan knows weekly report on world news.

Business news

PAK4 will also telecast a segment on Business news; it also included to know the overall performance of business in a week and also write about Pakistan stock exchange performance in a week.

PEOPLE

Local people will be our first priority as we are targeting all the educated and uneducated people of Pakistan to let them know about their country and to give them access towards up to date and accurate news

Physical evidence

As we are providing services towards our spectators, our motive is to keep them up to date and to give them accurate news about their favorite topics. Our programs will be our physical evidence because we will give accurate news towards your door steps

Process

As PKA4 is a news channel and we are in service providing business .Every program and segments will be deeply observed and then telecast so that the mistakes can be removed and accurate news and knowledge should be provided to you

AIDA Plan For PAK4 News TV Channel

Attention:

PAK4 news TV channel is working according to the AIDA plan; they will create attention towards their customers. Their new theme and attractive colour can create attention towards their viewers and green colour shows the patriotic look which attracts all Pakistanis. PAK4 recreational programs will gain a lot of viewers

Interest:

PAK4 will telecast a lot of recreational programs like singing, acting and different historical shows that will create interest in the eyes of their spectators

Desire:

There will be a lot of shows that can create desire in the mind of their spectators because their program will be on historical, knowledge and entertainment in this way PAK4 news TV channel will soon come up to with the expectation of their viewers

Action:

There will be several of shows that will attract the viewers and there will be a feedback option on our website where our viewers can express their opinion about the shows and can give suggestions about personalities, shows, political talk shows and recreational shows they would like to see on PAK4 news TV channel

Positioning:

The positioning of PAK4 is to attract the local people. People in rural areas that’s why the name and the logo is design in such way that it will attract their spectator .it will be telecast in all big cities as well as in all rural areas

Target market:

Our target market is rural area, youth and low educated persons. The reason why we have chosen this class is because in Pakistan most people live in rural area and middle class ratio is high as compare to other class.

Product Design:

There is a totally brand new theme of PAK4 new TV channel as Royal news TV channel give undesirable and was not patriotic look as most of the people consider it a channel which is supported by British or may be by royal family. PAK4 has a brand new theme and new name with new and attractive colours. Green colour is used in it to show the patriotism and to attract the spectators. PAK4 means PAKISTAN and its 4 provinces