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RECOUPRECOUPCommunication Communication strategystrategy
2008/9 Revisions and Amendments
Getting our messages across Getting our messages across to policy audiencesto policy audiences
Key messages
Why? What? To Whom? Why? What? To Whom? How?How?ObjectivesPrinciplesKey MessagesTarget AudiencesChannelsActivity Plan 2005-10M&E framework
Objectives Objectives create awareness about the RECOUP
goals and objectives amongst our target audiences, and induce and support a sense of ownership
regularly inform audiences and users of the research about the programme’s accomplishments and outcomes in an accessible way. Ultimately, we seek to influence policy by actively engaging our target audiences, enabling them to use the research outputs in their own work and thus helping them to make research- and evidence-led decisions.
PrinciplesPrinciples
Key MessagesKey MessagesWhat is the relationship between
education, its labour market outcomes, and broader issues of human and social development?
Key Messages Key Messages What is the dynamics of
educational outcomes for the poor?
What is the new evidence on which to base pro-poor policy decisions
Key MessagesKey MessagesAddressing recent experiences of
aid to help understand past performance and identify promising approaches for the future
Key MessagesKey MessagesHow different legislative
frameworks, government/household partnership and financing relationships, affect educational outcomes for the poor?
Target AudiencesTarget Audiences
ChannelsChannels
PrioritiesPrioritiesRelay informationInfluence policyensure that the research agenda
remains responsive to change in the knowledge needs of policy-makers and development practitioners
OK
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How to be responsive?How to be responsive?Engaging policy audiences
throughout research (design, implementation, impact M&E)
Policy analysis, monitoring changes (literature review, media reports, policy documents, statistics)
Feedback mechanisms (CAG, NAC, mid-term OXCON conferences, meetings, NRG in Ghana, personal interactions with policy-makers and researchers, social media – blogging, flickr, slideshare) Have we
managed to do all of these?
Research – Policy Research – Policy InterfaceInterface
Collaborative writing
feedback
Activity Plan 2009-10Activity Plan 2009-10
Priorities in 2009/10Priorities in 2009/10 Maximise impact
◦ translating the findings into policy recommendations
◦ focus on impact and purpose achievement ◦ better targeting ◦ piggy backing on key international and national
events◦ communication champions◦ collaboration (North-South, CREATE, EdQual)◦ effective M&E for communications (focus on
outcomes)◦ effective use of existing channels (open social
media, more engagement/interaction)◦ better planning and coordination◦ capacity building (policy briefs, impact assessment) ◦ internal communication