Don’t Look a Day Older Than You Have To…

Rodan + Fields® REDEFINE Regimen A Four-Product System to Combat the Appearance of Lines, Pores and Loss of Firmness

Young skin has healthy amounts of collagen and elastin fibers, keeping it firm and supple. As we age, our skin layers become thinner and less able to withstand environmental assaults. In fact, starting around age 30, collagen production declines by approximately 1% per year. At the same time, dead skin cells build up on the skin’s surface due to slower cell turnover and elastin dwindles away causing the skin to slacken. If this isn’t bad enough, the number of epidermal cells decreases by 10% every ten years, compromising the skin’s ability to repair itself. The end result: skin looks dry and dull, pores become visibly larger, and sagging and wrinkling ensue. A Dermatologist – or Two – in a Jar Unfortunately most anti-aging products are full of promises and hype, but they rarely deliver results. With the Rodan + Fields® REDEFINE Regimen, empty promises are a thing of the past. Committed to providing at-home skincare that works, Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields have developed an intelligent approach to addressing skin aging based on facts rather than fiction; real science over fads. As practicing dermatologists, Dr. Rodan and Dr. Fields have identified four major causes of skin aging: decreased cell turnover, diminished collagen production, loss of moisture, and the cumulative impact of sun and environmental damage. Over time, these changes produce loss of firmness and eventually sagging skin, wrinkles and noticeably enlarged pores. With the REDEFINE Regimen Dr. Rodan and Dr. Fields have created a unique multi-pronged approach that synergistically helps target each of these causes of skin aging, decelerating the visible aging process so skin looks its best. Smooth, Firm, Correct, Defend Rodan + Fields REDEFINE Regimen is a four-product, daily system that delivers visible and quantifiable results. This comprehensive skincare solution effectively combines cosmetic ingredients and proven peptide technology to help defend against and reduce the visible signs of aging for noticeably firmer, smoother, flawless-looking skin. A Scientific Approach to Younger Looking Skin Clinically-proven peptides, silk proteins, antioxidants and photostable broad spectrum UVA/UVB sunscreens visibly firm and protect as they help replenish skin. Pore-tightening bionic poly-hydroxy acids and natural oligosaccharides visibly “shrink” the appearance of pores. Colorless carotenoids help decelerate the visible signs of photoaging that appear over time with antioxidant protection that soaks up wrinkle-causing free-radicals, and supports avobenzone’s UVA/UVB protective benefits. The REDEFINE system helps defend your skin against the effects of time and the environment for a visibly firmer, more radiant and flawless-looking complexion. The science behind the REDEFINE Regimen is dermatologist proven, the ingredients are tried-and-true and the formulations deliver optimal results. Rodan + Fields REDEFINE four--product regimen: suggested retail price: $193.

REDEFINE Daily Cleansing Mask removes what you don’t need leaving behind what you do for soft, healthy, youthful-looking skin.

Creamy, kaolin clay-based cleansing mask dries in two minutes. Formula draws impurities from pores without robbing skin of essential moisture. Fine dimethicone micro-beads gently exfoliate to reveal new, younger-looking skin. Barrier-protecting dimethicone helps maintain skin’s natural moisture factors (NMFs) that are

critical to keeping skin smooth and refined. 4.2 Fl. Oz./ 125 mL. Suggested retail price: $41.

REDEFINE Pore Minimizing Toner uses an exclusive combination of pore-tightening ingredients to minimize the appearance of enlarged pores--a common manifestation of aging skin.

Non-drying, alcohol-free toner uses gentle, yet effective, bionic poly-hydroxy acids to exfoliate pore-clogging dead skin cells and draw new, smooth cells to the surface. Skin is hydrated and brightened.

Natural oligosaccharides (lentil seed extract) maintain the visible firmness that reduces the appearance of pores.

Prepares skin for anti-aging treatment that follows. 4.2 Fl. Oz./ 125 mL. Suggested retail price: $47.

REDEFINE Triple Defense Treatment Broad Spectrum SPF 30 is a treatment, moisturizer and broad spectrum SPF all in one.

Exclusive soft-focus technology effectively minimizes the appearance of skin flaws such as fine lines and uneven texture.

A clinically-proven concentration of peptides reduces the appearance of lines and wrinkles and visibly firms skin.

Barrier protecting dimethicone and hyaluronic acid lock in moisture. SHIELDrf sunscreen technology combines stabilized avobenzone and free radical fighting

colorless carotenoids for effective photostable broad spectrum UVA/UVB protection to visibly decelerate the signs of photoaging that appear over time.

Skin is left moisturized, protected, and visibly younger-looking. 1 Fl. Oz./ 30 mL. Suggested retail price: $80.

REDEFINE Overnight Restorative Cream works while you sleep, when your skin is most susceptible to renewing its appearance. It helps skin look as if it were years younger. The result: skin appears hydrated, firm and refined.

Hyaluronic acid and glycerin are combined into a long-lasting moisture recycling complex that helps prevent moisture-loss while you sleep.

Triglyceride complex replenishes skin’s natural moisturizing factors, fortifying the lipid layer so skin looks less lined and feels smoother in the morning.

Clinically-proven sericin (a silk protein) absorbs slowly overnight for visibly plumper, firmer, less-lined skin.

An exclusive, time-released antioxidant system provides 12-hour continuous release of antioxidants A, C and E to help replenish vital skin nutrients.

1 Fl. Oz./ 30 mL: Suggested Retail Price: $73. Rodan + Fields REDEFINE advanced treatment products:

AMP MD™ System was developed to support the journey to younger-looking skin. The patent-pending non-invasive AMP MD micro-exfoliating roller utilizes stainless steel micro-needle tips to safely condition the uppermost layer of skin. Clinically proven to amp up your daily skincare routine for a firmer, more youthful appearance.

Suggested retail price: $200. (Reusable AMP MD Roller, plus two-month supply of Night Renewing Serum, AMP MD Purifying Tablets and Cleansing Vial.) An AMP MD System Replenishment Pack that contains a two-month supply of the Night Renewing Serum Capsules along with a two-month supply of the Purification Tablets is available for $107. (The Replenishment Pack does not contain the re-useable AMP MD Roller or Cleansing Vial.)

REDEFINE MACRO ExfoliatorTM: A state-of-the art, dermatologist-developed hand-held exfoliation tool offering unprecedented professional-level benefits at home. Used for 5 minutes once a week, the MACRO Exfoliator takes a week’s worth of dulling dead skin cells and sweeps them away, leaving behind smoother, healthier looking, more luminous skin. Featuring patent-pending DOC-SMART™ technology, the tool incorporates Drs. Rodan and Fields professional expertise with preset programs that provide optimal levels of macro-exfoliation for each facial cosmetic zone. The result is professional-level immediate and long-term improvements in texture, tone and overall radiance. Suggested retail price: $279.00. REDEFINE ACUTE CARETM Skincare for Expression Lines: Patented liquid cones that “melt” into lines and wrinkles for naturally smoother-looking skin. When used at night, these treatment patches fit comfortably under the eye or above the lip, to quickly and painlessly smooth targeted lines and wrinkles for a naturally younger-looking appearance. REDEFINE ACUTE CARE Skincare for Expression Lines delivers hyaluronic acid and peptides that produce visible results in the majority of users from just one use. Further benefits are seen and sustained with continued usage. Suggested retail price: $220 - includes 10 sets (1 pair per set). REDEFINE Night Renewing Serum works continuously while you sleep to visibly improve skin for a noticeably firmer, smoother, younger-looking complexion.

Microsponge technology time-releases ingredients so serum works throughout the night. Retinol, favored by dermatologists for decades, improves skin texture and minimizes the

appearance of pores. Peptides reduce the appearance of wrinkles and visibly increase skin firmness and elasticity. 60 capsules: $89.

REDEFINE Multi-Function Eye Cream is a powerful multi-peptide treatment to help rejuvenate and revitalize the skin around the eyes.

A combination of powerful peptides helps reduce visible puffiness, alleviate the appearance of dark circles and diminish the look of crow’s feet.

Soothes tired eye area. Optically brightens skin. Helps moisturize and revitalize wrinkled skin. .5 Fl. Oz./ 15 mL. Suggested retail price: $59.

REDEFINE Eye Cloths are a powerful eye area treatment and gentle eye makeup remover, all in one.

Mild, non-oily formulation removes makeup without irritating eyes or causing acne. Area is left

feeling refreshed. Provides hydration throughout the night to prepare the skin for the day ahead. A double-shot of proven peptides sequences help the eye area look and feel visibly younger. Honey and gogi berry extract provide natural anti-irritant/anti-oxidant benefits to skin.

$29 for 30 sheets (a one month supply) REDEFINE Hand Treatment 2-Product Regimen: Used together, REDEFINE Brightening Hand Treatment and REDEFINE Age Shield Hand Balm offer a one-two punch to keep hands looking their youthful best. Suggested Retail Price: $67 REDEFINE Brightening Hand Treatment: A daily treatment designed specifically for the hands to help visibly erase the signs of aging.

Hydrolyzed sericin and clary extract help to visibly plump, firm and smooth skin. Barrier protecting dimethicone and hyaluronic acid lock in moisture to relieve dryness. Optical brighteners effectively reduce redness and minimize appearance of veins. Replenishes skin’s natural moisturizing factors, reducing the appearance of wrinkles and crepey

skin so hands look visibly brighter, firmer, hydrated and more youthful. 1.7 Fl. Oz. / 50mL: Suggested retail price: $32

REDEFINE Age Shield Hand Balm SPF30: Specifically designed to protect and defend against the signs of aging on the backs of the hands, where the signs of aging are often most visible. This multi-tasking balm easily glides on to smooth, visibly firm and brighten this often neglected skin.

4% pure and stable ascorbic acid (vitamin C) minimizes the appearance of age spots and provides firming benefits.

SHIELDrf sunscreen technology, an exclusive complex of stabilized avobenzone & antioxidant colorless carotenoids offers broad spectrum protection.

Specialized peptides help to visibly restore volume, support resiliency and smooth and firm the appearance of crepey skin.

Optical diffusers reduce the appearance of redness and diminish the appearance of veins. In a convenient stick form, this hydrating treatment keeps palms mess-free. Hands are visibly

smoothed, protected, and younger looking. 1 oz. /30 g. Suggested Retail Price: $43

REDEFINE Lip Renewing Serum is specially designed for the delicate lips by helping to visibly restore definition, so lips look naturally full and youthful. Each preservative-free mono-dose capsule contains:

Peptides (Palmitoyl Oligopeptide) to visibly smooth lip texture and reduce the appearance of lip wrinkles

Vitamin E to moisturize lips and provide antioxidant protection. Lycopene (tomato extract) for potent antioxidant protection. $53 for 60 capsules

Rodan + Fields®, at the forefront of clinical skincare, merges effective over-the-counter drugs with well-proven cosmetic ingredients to provide real and visible results. Committed to bringing dermatology to the home, the brand offers solutions for everyday skin issues targeting them with dedicated regimens designed to take the guesswork out of skin treatment. Each regimen uses a step-by-step system called Multi-Med® Therapy that addresses all aspects of a skin condition. Product lines include REVERSE, REDEFINE, SOOTHE and UNBLEMISH. From problem identification and superior dermatological-based formulations to unprecedented support and follow-up, Rodan + Fields seeks to provide the most complete dermatological experience outside of a medical office. Products are available through Rodan + Fields Independent Consultants and at www.rodanandfields.com. Visit www.rodanandfields.com for more information or contact the RF Connection with product questions at rfconnection@rodanandfields.com. For press opportunities or information, contact Mimi Field at mimifieldpr@comcast.net or 925-337-4987.