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History of this company
OIBM PC was produced in the
year 1981. (Lenovo, Our History).
OIn the year 2003 logo
Lenovo was created.
Compare the first computer with ‘Thinkpad ‘
Thinkpad was first introduced by IBM company in
1992, still now it has 23 years history. It is a
‘symbol’ of Lenovo Company. (Lenovo, Our History).
How Lenovo works
OFor a computer company, the sole of Lenovo is innovation. Innovation is their weapon to keep costumer’s loyalty.
OTo motivating their employees, Lenovo published a plenty of benefits to reward workers. Such as vacation reward, as well as heath care support (Yan, 2010).
Financial position ODue to these kinds of products,
Lenovo’s annual revenue shows an increase trend. (Lenovo, Lenovo Group Limited 2013/14 Annual Report, 2013)
Barriers and Recommendation
OHigh competition. For example, Apple, Samsung, Sony, and other same type of computer companies.
OTo attract consumers , the only method is to improve its quality and create more digital laptops or tables. Markets need ‘fresh and fashion commodities’.
end
In conclusion, Lenovo needs to find a unique way to keep its market competitiveness and remain costumer’s interest.
BibliographyO Annual Report, L. (2010). FINANCIAL HIGHLIGHTS. Retrieved 04 24, 2015, from 2010/11 Annual Report
Lenovo Group Limited: http://www.lenovo.com/ww/lenovo/pdf/report/E_099220110620a.pdf
O Gallery. (n.d.). Listing (18) Gallery Images For (First Personal Computer Invented)... Retrieved 04 28,
2015, from Gallery For: http://imgarcade.com/1/first-personal-computer-invented/
O Lenovo. (2013). Lenovo Group Limited 2013/14 Annual Report. Retrieved 04 28, 2015, from Lenovo
Group Annual Report : http://www.lenovo.com/ww/lenovo/pdf/report/E_099220140529a.pdf
O Lenovo. (n.d.). Laptops & Ultrabooks. Retrieved 04 28, 2015, from Lenovo Shop:
http://shop.lenovo.com/nl/nl/laptops/
O Lenovo. (n.d.). Lenovo Flex 2 (15 inch). Retrieved 04 28, 2015, from Lenovo Shop:
http://shop.lenovo.com/nl/nl/laptops/lenovo/flex/flex-2-15/index.html
O Lenovo. (n.d.). Lenovo YOGA Tablet 2 (8"). Retrieved 04 28, 2015, from Lenovo Shop:
http://shop.lenovo.com/ie/en/tablets/lenovo/yoga/yoga-tablet-2-8/
O Lenovo. (n.d.). Our Company. Retrieved 04 24, 2015, from OUR COMPANY:
http://www.lenovo.com/lenovo/ie/en/our-company.shtml
O Lenovo. (n.d.). Our History. Retrieved 04 24, 2015, from COMPANY HISTORY:
http://www.lenovo.com/lenovo/ie/en/company-history.shtml
O ProductWiki. (2011). Lenovo ThinkPad X220 Tablet. Retrieved 04 28, 2015, from ProductWiki:
http://reviews.productwiki.com/lenovo-thinkpad-x220-tablet/
O Storm, J. (2014, November 05). What The x86 Deal Delivers To Lenovo, IBM And Users. Retrieved 04 28,
2015, from TXMQ CNSULT.SUPPORT.DO.: http://www.txmq.com/x86-deal-delivers-lenovo-ibm-users/
O Yan, L. (2010, February). Reward Strategy in Chinese IT Industry. International Journal of Business and
Management , 5(2).