Reputation Management & Crisis Communications Summit 2016

Andrew LewisHead of Communications, Medical & Development

Astellas Pharma

A Cross-Industry PR Leadership Summit to Prepare for Enterprise Level Issues Management & Preserve Brand Reputation

Sponsors

• Communicating with Media and Other Audiences Before and During a Crisis

• Third Party Crisis & Cultural Considerations for Corporations

• Shifting Paradigms: Asserting the Role of Leadership in C-Suite Planning & Decision Making

• Your Brand on Sunny Days• Social Media: Like or Dislike?

• Crisis Triage: Approaching your Crisis Communications on the Battlefield

• Post-crisis Analysis: Reputation Rebounding

Leading session topics include:

@MittiKalra@Curtiscoulter5#crisisPRsummit

Join our: Public Relations & Marketing Professionals Group

Register Now | + 1 (646) 604-2760 | [email protected] | #crisisPRsummit | http://crisisprsummit.com/

#crisisPRsummitJUNE 27-28, 2016 | WESTIN TIMES SQUARE HOTEL | NEW YORK, NY

REGISTER BEFORE FRIDAY, MAY 6, 2016 & SAVE $200. GROUP PACK DISCOUNTS

n lMS Healthn Hiscox USA n Lincoln Financial Group

Annuity Solutions, Lincoln Financial Distributors & Lincoln Financial Network

n NAACPn Human Rights Campaignn PerkinElmer n Hologicn CDPHPn Muslim Public Affairs Council

n Sikh Coalitionn Astellas Pharman Educational Testing Servicen NOAA, Office of National

Marine Sanctuariesn Teva

2016 Speakers Include:

• Not a death-by-PowerPoint conference! In fact, no graphs or charts allowed!

• 20+ leading cross-industry discussion leaders

• Opportunities to network with communication experts outside of your industry and learn applicable take-home strategies

• Prepare for today’s issues and try to avoid tomorrow’s crisis

• Learn in a new space, perspectives, with like-minded individuals and break out of your comfort zone

Why Attend?

Reputation Management & Crisis Communications Summit

Jamiah AdamsFormer Senior Director

of Digital MediaNAACP

Hunter HoffmanHead of

US CommunicationsHiscox Small

Business Insurance

Fara GoldbergDirector, Corporate Communications

PerkinElmer

Distinguished Discussion Leader Panel Includes:

Sponsored by

Jeffrey SharlachAdjunct Associate Professor of Management Communication,

Leonard N. Stern School of BusinessNYU

and Chairman, JeffreyGroup

Peter HorowitzProfessor,

Communication StudiesBaruch College

KEYNOTE KEYNOTE

https://twitter.com/MittiKalra

https://www.linkedin.com/groups/8393118

https://www.regonline.com/builder/site/?eventid=1760600

https://twitter.com/hashtag/crisisprsummit

http://curtiscoulter.com

Dear Communication Leader, Is reputation management your company’s top marketing priority? Your company has spent time, money and manpower to create a brand (= reputation). If reputation manage-ment isn’t your company’s top marketing priority, it should be. In today’s connected world, news travels fast, especially if it is bad news. The smallest incident can snowball into a crisis and every organization – from Fortune 500s to start-ups, is vulnerable.Do you have a reputation management and crisis communications plan? Careful preparation, timely and accurate communications and an enterprise-level communication strategy, can make the difference between breaking down a company’s reputation and a successful incident response.Is your company truly agile and nimble – even on an enterprise level? Unfortunately, many organizations are ill-prepared to communicate in one voice to the multitude of constit-uents listening across a variety of platforms and various touchpoints. In fact, crisis commu-nications is an area that is often misunderstood by organizations, who may think it is only the spokesperson’s duty versus various responses in a single voice across the organization.Some companies still have an “issues binder!” Now is your opportunity to consider dusting it off, updating it or getting rid of it and creating a risk assessment and issues management plan to help ward off a future crisis. Curtis & Coulter’s Reputation Management & Crisis Communications Summit will feature a unique lineup of multiple top practitioner professionals and prominent academics across various industries to help guide discussions about crisis communica-tion issues, present case studies, share best practices and highlight emerging trends.This is not a boring death-by-PowerPoint conference. At this not-to-be-missed event, you will learn how to effectively set-up internally and prepare for a crisis, as well as respond in a time-efficient manner, which will benefit your organization’s brand and repu-tation. Learn how to effectively manage your company’s reputation and potentially turn a crisis into a commercial opportunity with effective communication strategies. Your atten-dance at this summit will be an opportunity to experience sessions that inspire, stimulate and provide the knowledge and skills needed to take your organization, and your career, to the next level. Speakers will offer creative solutions that you can put to work now and solid ideas to support you and your team in a rapidly changing media landscape.I look forward to meeting you this March in NYC!Best, MittiMitti Bose KalraDirector, Conference ProductionCurtis & Coulter

This event is specifically targeted for multiple-sized cross-industry organi-zations and senior-level professionals focused in:

• Public Relations/Communications• Crisis/Issues/Reputation Management• Corporate & Global Communications• Digital PR and Social Media• SEO/SEM Marketing• Corporate & External Affairs• Brand Management• Public Affairs• Publicity• Marketing• Market Research • Content Creation• Media Solutions• Employee/Internal Communications• Human Resources• Regulatory Affairs• Customer ExperienceThis conference will be of interest to:• Small, medium or large corporations• Communication/PR/Marketing Agencies• NGOs• Marketing Service Providers• Law Firms

Who Should Attend?

Supporting our events as a sponsor is a great promotional tool for your company and a fantastic way of achieving several marketing and sales goals all in the space of two valuable full days.Our attendees are actively seeking and researching solutions to their business problems. You can save yourself a lot of time and money throughout the year by simply being a sponsor and do more in these intensive two days for your company than the whole year!Whether the goal is to increase brand awareness and credibility, generate new sales leads or maintain & expand existing relationships, we have the right sponsor-ship to broaden your competitive advan-tage in the marketplace and attract your target market.

Want to find out some more about the sponsorship opportunities we have available?Contact Mark Coulter on +1 (646) 604-2821 or email [email protected] with “Sponsorship Enquiry” in the subject line.

Times Square hotels are among the most sought after locations in New York city, and the Westin New York at Times Square is the premier choice for those in the know. The heart of New York beats strongest in Times Square: hotels, shows, shopping and fine dining are all just moments away from each other!The Westin New York offers a refreshing hotel experience in the heart of Midtown Manhattan. The impressive 45-story tower distinguishes this 873-room landmark hotel located in the heart of Broadway – within walking distance of 40 theatres and world-famous shops and restaurants. Luxurious rooms and suites feature Heavenly Beds® and Heavenly Baths®. Guests can take advantage of the indoor parking garage located across the street where Westin Guests will be offered preferred pricing if staying at the hotel. Guests can shape up in the WestinWORKOUT® Gym, or stroll from the lobby into E Walk®, a 200,000 sq. ft. retail, dining and entertainment complex. It’s all here.All guestrooms feature the brand’s signature eco-friendly materials such as energy-conserving LED and CFL lights, water conserving low flow plumbing and recycle-able carpet pads, energy efficient thermostats, low VOC finishes for casegoods and Green-Guard certified solar shades.

Venue Information

Sponsorship & Exhibiting Opportunities


The Westin New York at Times Square270 W 43rd St.New York, NY 10036Tel: +1 (212) 201-2700

Stay in the heart of Times Square by booking your room

early at Curtis & Coulter’s discounted rate.



8:45 OPENING KEYNOTE: Understanding the Strategic Imperative Behind Building an Enterprise Level Crisis Communication SystemJeffrey Sharlach, Adjunct Associate Professor of Management Communication, Leonard N. Stern School of Business, NYU and Chairman, JeffreyGroup

9:30 PANEL: Risk Anticipation and Testing your Brand’s Crisis ResilienceYour job as a communications expert is not only to put out the fire. You are charged with also acting as a forest ranger to make sure there are no fires. This session will delve into reputation risk antici-pation, which comes before crisis management. • Establishing notification and monitoring systems to test your

brand’s crisis resilience• Identifying the right tools and processes to capture and inform

businesses about risk• Efficiently updating the roadmap and toolkit for go time to ensure

business continuity• Engaging over social media in real time• The evolving role of the public relations practitioner in reputational

risk managementHunter Hoffmann, Head of US Communications, Hiscox USA

10:15 Morning Networking & Refreshment Break

10:45 SPONSOR SESSIONPlease contact [email protected] for availability

11:15 PANEL: Third Party Crisis & Cultural Considerations for CorporationsA diverse panel of communication leaders from advocacy groups will discuss how they navigate crises and their unique communi-cation challenges in the current political environment. Embedded in the discussion are: • Lessons for the private sector on crisis management from a

nonprofit perspective--panelists from a wide arena of NGOs offer up case studies on brand and reputation management

• Cultural insights for corporations to consider in their own company crisis management policies and training

• How partnerships with third party groups can strengthen your brand’s reputation during a crisis

Rabiah Ahmed, Media and Communications Director, Muslim Public Affairs CouncilArjun Singh, Director of Law and Policy, Sikh CoalitionBrandon Lorenz, Communications Campaign Director, Human Rights CoalitionJamiah Adams, Former Senior Director of Digital Media, Spine, NAACP

12:40 Networking Luncheon

1:30 PANEL: Managing Your Brand’s Reputation Across CulturesNot long ago, there were a handful of truly global brands. With globalization, online presence and social media, brands must be mindful about cultural implications here in the US, as well as their global presence. Each point of interaction is an opportunity to interact and get to know your brand. The panelists will share examples and tips for how to add to your brand’s reputation bank during those interactions. • Do’s and don’ts of branding and campaigns• Global considerations for reputation management

2:15 Global-to-Local: Building a Worldwide Crisis Plan, Early-Alert System and Response Team that WorksA general definition of a crisis is an internal or external event, or series of events with the potential to negatively affect the organi-zation locally or globally. The objective of this session is to cover a range of components and considerations necessary to develop scalable, workable crisis plan.• Creating a high-functioning global team (when you didn’t hire any

of them)

• Weekends were made for crisis: examples from a global war room • Why your CEO is NOT always your best spokesperson • A flexible, actionable global crisis plan – on one sheet of paper• Why managing internal expectations are as important as managing

external mediaTor Constantino, Public Relations and External Affairs, Global Director, IMS Health


3:10 Afternoon Networking & Refreshment Break

3:40 PANEL: Shifting Paradigms: Asserting the role of leadership in crisis communication planning Does your company consult your before or after a business decision is made? How can communicators take on a larger role in the C-suite to impact business decisions and your company’s bottom line?• Reputational banking with positive communications• Utilizing communication tools to help the C-suite understand

stakeholder/audience perspectives so that they have more data to make decisions

• Earn the labels of “honest broker” and keen strategist• Partnering effectively with the C-suite to manage an issue before it

turns into a crisis• Authenticity to weather the stormModerator:Helio Fred Garcia, Senior Fellow, Institute of Corporate Commu-nication, Communication University of China, Adjunct Associate Professor of Management and Communication, NYUPanelists:Andrew Lewis, Head of Communications, Medical & Development, AstellasYvette Donado, Senior Vice President and Chief Administrative Officer, Educational Testing ServiceFara Goldberg, Director, Corporate Communications, PerkinElmer

4:45 Chairperson’s Day One Recap and Day Two Preview

5:00 Cocktail Reception: Sponsorship available

Main Conference Day One – June 27, 20167:45 Registration and Continental Breakfast8.30 Welcome and Chairperson’s Introduction




8:45 DAY TWO KEYNOTE: Media’s Role in Crisis Management TodayWe need to reconsider our assumptions about reputation and crisis management because things just ain’t what they used to be. Does the “issues binder” have any relevance today? Is corporate reputation more fragile than ever? Are companies agile enough today to deal effectively with reputation threats when they arise?• Information travels fast and bad information travels even faster. • Traditional media’s credibility has ceded authority to posts, tweets

and likes. • Corporate motives are viewed with skepticism and outright distrust.• Thoughtful explanations have given way to soundbites and images.Peter Horowitz, Professor, Communication Studies, Baruch College

9:30 PANEL: Communicating with Media and Other Audiences Before and During a CrisisHear stories of how companies partnered with media to mitigate an issue, as well as during a crisis, in order to preserve their reputations.• Diagnosis a potential issue before it becomes a crisis• Understanding the impact and elevating the issue• Preparing a treatment strategy• Tips for communicating with the media • How to communicate across the enterprise in one voice• When it is best not to respond• Analyzing the impact and resultsRobert Hinckley, SVP, Chief Strategy Officer, CDPHPLuJean R. Smith, Vice President, Communications, Lincoln Financial Group Annuity Solutions, Lincoln Financial Distributors & Lincoln Financial Network

10:15 PANEL: Social Media: Like or Dislike?When something goes wrong, does your company immediately respond via social media? Social media can help or hinder your crisis management efforts, often being the spark the lit the fire. But these days, do you have a choice not to engage? Social media can help provide speed and agility, while empowering stakeholders with infor-mation. Even regulated industries are stepping up their social media presence. Here are tips for making social media work for you before, during and after a crisis.• Building your social media playbook• Instances of how social media has helped a company communicate

during a crisis• Effective social media planning in anticipation of a crisisDebra Mayo, Vice President, Global Scientific Communications, Teva

11:00 Morning Networking & Refreshment Break

11:30 PANEL: Crisis Triage: Approaching Your Crisis Communications on the BattlefieldBorrowing from the emergency room, your crisis communications is dependent on the rate of incoming issues, the urgency of the issue and the complexity of the issue. Once you quickly assess each issue, you rely on your company’s resources, capacity and nimbleness to respond and preserve your company’s reputation. Hear and share stories from the communications battlefield on how companies prepare for and triage their crises.• How to prioritize and elevate an issue before it turns into a crisis• Considering the end user/customer in your crisis communication


1:00 Networking Lunch

2:00 PANEL: Glass Half Full: From Bankruptcy to Rebranding• Responding to rumors and speculation• Combatting FUD (fear, uncertainty and doubt) with positive news• Proud past, bright future: launching a new company from one of the

world’s most iconic brands

2:45 PANEL: Post-Crisis Analysis: Reputation ReboundingHow to develop brand resilience - the capacity to cope with change - that enhances your institutional capability to survive, adapt, and grow in the face of both acute crises and chronic stresses.• The do’s and don’ts of apologizing• Responding vs. not responding in a crisis situation• How to test and achieve brand resilienceJane Mazur, Sr. Director, Head of Brand Communications, Hologic

3:30 Your Brand on Sunny DaysThe importance of having regular dialogue and information flow with customers, government agencies, employees, community members and NGOs to ensure issues and concerns are fully understood.• Transparency and openness to ensure a well maintained reputation• The importance of keeping your key stakeholders in the loop, ensuring

consistent information flow and active engagement to maintain value and preserve reputation

• How to make reputation management part of your culture, your way of doing business, and not a separate function

Matt Stout, Chief of Staff and Communications Director, National Marine Sanctuary System, U.S. Department of Commerce

4:15 Chairperson’s Closing Remarks

4:30 End of Summit

Main Conference Day Two – June 28, 20167:45 Continental Breakfast8:30 Chairperson’s Day Two Opening Remarks




REGISTRATION OPTIONSPhone:+1(646) 604-2760

Online:Online via the secure Active Network* Please click to direct you

if viewing digital brochure

Mail:Curtis & Coulter LLC 136 Madison Avenue, 5th FloorNew York, NY 10016

Email:[email protected]


Registration Fees for Attending The Reputation Management & Crisis Communications Summit:

EARLY-BIRD PRICINGRegister before Friday, May 6, 2016 to take advantage of Early-Bird pricing -------------------------- $1795

STANDARD PRICINGRegister after Friday, May 6, 2016 for standard pricing ----------------------------------- $1995

EVENT PRICING

Group Registration Discount ProgramsSave 25% per person when registering four - For every three simultaneous registrations from your company, you will receive a fourth complimentary registration to the program (must

register 4 at one time) this is a savings of 25% per person. Save 15% per person when registering three or more - Can only send three? You can still save 15% off of every registration. To find out more on how you can take advantage of these group discounts, please call +1(646) 604-2760Registration FeeThe fee includes the conference, all (available) program materials, and designated continental breakfasts, lunches and refreshments.Please make registration checks payable to Curtis & Coulter, LLC and write code CRISISPR2016 on the back of your check. You may also use Visa, MasterCard, Discover or American Express via our secure registration gateway on Active Network. Payments must be received in full prior to the commencement of the conference. All discounts will be applied to the Conference Only fee (excluding add-ons), cannot be combined with any other offer, and must be paid in full at the time of order. Group discounts are available when organizations register four or more employees simultaneously.

Cancellation & Replacement PolicyAny registration received is non-refundable. If you need to cancel your registration for any reason, a voucher to another event valid for 18 months from the voucher issue date will be issued. A replacement of similar level of seniority is permitted at no extra cost.In the event Curtis & Coulter LLC cancels the event for any reason the contract may be re-assigned to a rescheduled date and the sponsor/exhibit fee applied. Curtis & Coulter LLC will not be responsible for any airfare, hotel or other costs incurred by sponsor/exhibitor and registrants due to event cancellation. In no event shall Curtis & Coulter LLC be liable for indirect or consequential damages.Curtis & Coulter LLC assumes no liability whatsoever due to a fortuitous event, unforeseen occurrence or any other event that results in Curtis & Coulter LLC having to cancel, reschedule or postpone the event. A fortuitous event shall include, but not be limited to; an Act of God, flood, fire, war, terrorism, governmental restrictions, work strike, extreme weather conditions or any other emergency.Curtis & Coulter LLC reserves the right to cancel any conference due to extenuating circumstances it deems necessary and will not be responsible for airfare, hotel or any other costs incurred by registrants.Curtis & Coulter LLC reserves the right to make changes to the speaker faculty and agenda LLC without notice. In the event of a speaker cancellation, every effort to find a suitable replacement will be made.




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REGISTER BEFORE FRIDAY, FEBRUARY 5, 2016 & SAVE $200. GROUP PACK DISCOUNTS


Distinguished Discussion Leader Panel Includes:

@MittiKalra@Curtiscoulter5#crisisPRsummit

Join our: Public Relations & Marketing Professionals Group

Andrew LewisHead of Communications, Medical & Development

Astellas Pharma

Jamiah AdamsFormer Senior Director

of Digital MediaNAACP

Hunter HoffmanHead of

US CommunicationsHiscox Small

Business Insurance

Fara GoldbergDirector, Corporate Communications

PerkinElmer

Jeffrey SharlachAdjunct Associate Professor of Management Communication,

Leonard N. Stern School of BusinessNYU

and Chairman, JeffreyGroup

Peter HorowitzProfessor,

Communication StudiesBaruch College

KEYNOTE KEYNOTE

http://crisisprsummit.com/#tile_registration



http://curtiscoulter.com



https://www.linkedin.com/groups/8393118