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A presentation to communication directors of school divisions in Saskatchewan about the power and use of social media to tell their story.
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REPUTATION MANAGEMENT
Social media and its impact on organizations and individuals
Dean ShareskiMay 14, 2010
http://www.flickr.com/photos/will-lion/3974469907/
http://www.slideshare.net/melmcbride/beyond-blocking-embracing-the-social-web
THANKS TO MELANIE MCBRIDE
http://www.slideshare.net/melmcbride/beyond-blocking-embracing-the-social-web
THANKS TO MELANIE MCBRIDE
YOU DON’T CONTROL THE MESSAGE NOW
YOU PROBABLY NEVER DID
http://www.flickr.com/photos/larryontheprairie/4534921049/
THERE’S SOMETHING HAPPENING HERE
THE SHIFTS
MANY TO MANY
1
Clay Shirky: How cellphones, Twitter, Facebook Make History
http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
Clay Shirky: How cellphones, Twitter, Facebook Make History
http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
YOU ARE WHAT YOU SHARE
2
“IF THERE IS NO SHARING, THERE IS NO EDUCATION”
David Wiley, BYU
THE RADICAL PRICE OF FREE
UNLEASHING THE TRIBE
3
WHO’S TALKING FOR YOU?
http://www.flickr.com/photos/marketingfacts/95818576/
TRANSPARENCY TRUMPS GLOSS
4
GETTING VISUAL
5
24 hours per minute
2.5 Billion Per Month
TELL STORIES
2.0 OBJECTIVES FOR INFORMATION OFFICERS:
• Create multiple points of participation
• Transform read-only content into read-write, many-to-many conversations
• Listen to and engage user-visitors
• Co-create with your community
• Provide non-essential controls to users (e.g., text size, tools)
• Accept that you do not “control” the message but guide it
WHERE DO WE START?
http://www.flickr.com/photos/7363465@N08/3925513417/
CUSTOMIZATION
PULL VS. PUSH
WHAT CAN WE SHARE?
GIVE OTHERS A VOICE
GIVE OTHERS A VOICE
GIVE OTHERS A VOICE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
WORK SIDE BY SIDE
DAILY NEWS
GET OUT THERE
GET OUT THERE
GET OUT THERE
GET OUT THERE
GET OUT THERE
GET OUT THERE
ARE YOU MOBILE?
RANDOM THOUGHTS
RANDOM THOUGHTS
RANDOM THOUGHTS
THE CHALLENGESIs it worth the effort?
Will our constituents join us?
What about this whole “control” thing?
