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Town of Wayland ECC
Wayland Resident Survey
Peoples thoughts on communications with the Town
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Town of Wayland ECC
Survey Objectives
Learn what sources Wayland residents use today to learn about Town issues
Learn what Wayland residents like and don’t like about how the Town currently communicates with them
Find out what Wayland residents want improved and get their ideas
Gauge interest in potential new communication services
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Town of Wayland ECC
Survey Response and Sources
196 responses from Oct-Dec 2008– 161 online– 35 hardcopy surveys (completed at Special Town Meeting in November)
Sources of online survey responses– Link to survey: WaylandeNews, WVN, SoS– Link on Home Page of Town Web Site– Notices: Wayland Town Crier, STM Warrant
Note: – The respondents are representative of those who participate:
Of 197 respondents, 150 said they attended all or some of Town Meeting while another 20 say they watched it on WayCAM.
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Staying Informed
Other sources specified (with more than 1 mention)– Town Warrants: 17 (Special Town Mtg. attendees primarily)
– School web sites and newsletters: 5
133 127
9586 81
65 63
0
20
40
60
80
100
120
140
TownCrier
eNews Friends TownWeb Site
SoS TownMtg
WVN
Total Mentions: 650
“Which resources are most valuable to you for staying informed about Town issues?”
Survey Question:
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The Town Web Site
The Town Web Site is used infrequently: 77% of respondents only visit the site once/month or less
1811
73
46
32
13
0
10
20
30
40
50
60
70
80
Never 1x/Year 2-11x/Year 1x/Month 1x/Week >1x/Week
Total responses: 193
“On average, how often do you visit the Town Web Site?”
Survey Question:
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The Town Web Site
Only 15% of respondents go to the Town Website to stay abreast of key issues.
143
97
74 68
30 29
0
20
40
60
80
100
120
140
160
Contacts Mtg Times School-related
Key Issues TownPermitting
Other
Total Mentions: 441
Survey Question: “Why do you go to the Town Web Site?”
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The Town Web Site
Two thirds of respondents say it’s “sometimes easy” to “rarely easy” to find what they are looking for on the Town Website…
..although 62% said they usually found what they were looking for.
1118
7366
20
10
20
30
40
50
60
70
80
Rarely Easy Seldom Easy SometimesEasy
Usually Easy Always Easy
Responses: 170
Survey Question:In general, is it easy for you to find the information you are looking for on the Town Web Site?
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WayCAM
Over half of respondents found WayCAM valuable, however 2/3 found it only occasionally so.
50
29
52
2
29
30
10
20
30
40
50
60
Never Valuable SeldomValuable
OccasionallyValuable
OccasionallyInvaluable
FrequentlyValuable
FrequentlyInvaluable
Total Responses: 165
How valuable is WayCAM to you with regard to communicating information about key Town issues?
Survey Question:
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WayCAM
Of 194 respondents, 65% rarely or never watch WayCAM.( 73 never watch WayCAM ;54 only watch it 1-2 times per year.)
How often do you watch WayCAM broadcasts on TV?Survey Question:
When they watch, 75% watch Town Meeting, Selectmen’s meetings and other Town Committee meetings.
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Satisfaction with Town Communications
A third or respondents are dissatisfied with how the Town communicates with them, while half are only somewhat satisfied
10
26 28
87
31
00102030405060708090
ExtremelyDissatisfied
VeryDissatisfied
SomewhatDissatisfied
SomewhatSatisfied
Very Satisfied ExtremelySatisfied
Total Responses: 182
How satisfied are you with how well the Town of Wayland communicates information to you via the Town Web Site, WayCAM, email and other forms of electronic communications?
Survey Question:
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Interest in Communication Services
95% of respondents said they might use or definitely would use this service
5%
35%60%
Would Definitely UseMight UseNot Interested
Total Responses: 192
Automatic Email Notification: Get emails sent to you automatically on just those topics you sign up forSurvey Proposal:
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Interest in Communications Services
78% of respondents said they might use or definitely would use this service
23%
45%
32%
Would Definitely UseMight UseNot Interested
Total Responses: 184
On-Demand WayCAM Programs: Play pre-recorded WayCAM broadcasts, at any time, on the Town Web Site.Survey Proposal:
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Interest in Communications Services
65% of respondents might or definitely would use this service.
35%
52%
13%
Would Definitely UseMight UseNot Interested
Total Responses: 188
Note: the terminology on the survey should have said “discussion board”, not “discussion blog”, but the description of the service was accurate.
Discussion Blogs: Read others' opinions and register your own on topics of interest in Wayland. Survey Proposal:
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Demographics
Gender
40%
60%
FemaleMale
Total Responses: 192
3 1
16
80
52
27
12
0
10
20
30
40
50
60
70
80
Under 18 18-29 30-39 40-49 50-59 60-69 70+
Total Responses: 191
Age
