RESPONSE TO QUESTION 3

EVALUATION

WHAT MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR

MEDIA PRODUCT AND WHY?

When I began my research into groups that may distribute my media product I looked at Bauer

Media and Times Inc. I looked at these two company's as hey are widely recognised as one

of the most successful distributors of magazines, music and television shows.

BAUER MEDIABauer media is a huge company locally and

internationally, this means that it would be extremely difficult for my magazine to make it into this company.

However, if I was to be in this company because of their size it would mean inevitable success for my magazine this is due to the already achieved success by Bauer

Media

• I used the audience finder tool to locate all magazines created by Bauer for my target audience and found out that they do not have an acoustic magazine for my target audience which means that my magazine would fit perfectly into this company's dynamic range of magazines.

TIME INC.Time Inc. is a new York based company that

distributes world wide, as they are such a large successful brand being able to work with them would

ensure success for my magazine as the are a company that reaches over 120 million different people. They now have location in the UK which would ensure a large spread audience of people

locally and worldwide.

TIME INC.

ANTHEM PUBLISHINGAnthem Publishing covers two principle markets –

Music and Food & Craft – with the aim of publishing market leading brands in each. They are the UK’s only publisher of music-making and listening magazines, the fastest growing food magazine publisher and the

UK’s fastest growing magazine publisher of all.

ANTHEM PUBLISHINGAfter browsing their website I found that they had no magazines relation to acoustic pop targeted towards

18 to 21 year olds which means there is a perfect gap in the market for my magazine. However, as there

are no other acoustic guitar magazines I feel the gap may be too big and my magazine will go unnoticed.

Upon reflection I feel that Bauer media would be the perfect option for my magazine as they have a

perfectly sized gap in their market for my magazine. It’s the most successful media publisher in the UK

which is where I would be looking at distributing my magazine first. I feel that Time Inc. would be a good

choice however their publishing are so diverse I feel my magazine would fail to make an impact. Also, as there are no acoustic pop magazines in Anthem Publishing I also feel that my magazine will fail to make an impact.