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Business Development Networking Checklist
for Roadshows
No. 1.Your roadshow is a project
GOALS
1. do business with the target contact (sell or fundraise)
2. Get a recommendation from target to ideal3. Learn about your domain context
Roadshows consist of
- planned events- planned visits
- unplanned events- unplanned visits
Activities to focus on
Before / During / After
Preparation beforehandMake yourself attractive and available:
Full Linkedin profile with relevant content (phone No. and e-mail address)
Populate socially relevant channelsLet everyone in your social circles know that
you are travelling to T.A.
Ask the connectors/network hubs of the ecosystem for help
VISITS- research the visited company and its founders,
management. Use LinkedIn, Crunchbase, Chubbybrain, Youtube,
Slideshare to research upon the people you WILL meet for sure
Know their recent work, interviews, presentations, statements etc.
If visiting an investor - besides reviewing the board and management, review their investment thesis and their
invested portfolio. Any chance of cooperation?
If visiting an accelerator or a startup - Do you have any linkage to them - Search for linkages on major contact
networks for common friends, accelerator history, previous company.
Very important: contact search should apply to all founders in your startup
EVENTS
Pick events you already see now from here
Check attendance on FB, LI, Meetup, Eventbrite
Meetup, FB - you can see attendees, write to them
Write to the moderator / organizer
Talk about going to the event on social networks
During the roadshow
Be mindful, take notesUse a CRM or simple Excel
They buy you, not your companyBe memorable
Say something about their companyIf no fit, ask them for opinion, help, intro -
NOT money
Rule of thumb
Investment or puchase decisions are made at the 5th meeting
After the contact
- follow up as soon as you can- ask a question they need to
answer- share / send what you promised- if meaningful, write about the
meeting/contact, event, visit+1 - give first…
Tactics to retain interest
Have a personal website
Blog on LinkedIn or Medium
Breadcrumbs: post your presentation as well as other public work of yours on Slideshare
www.facebook.com/hildimre
linkedin.com/in/hildimre
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