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«ROB THE RICH AND GIVE TO THE POOR»

Robin

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CASE ANALAYSİS AND İMPLEMENT

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Page 1: Robin

«ROB THE RICH AND GIVE TO THE POOR»

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Robin Hood: Organizational Profile

Brief History• First year of Revolt: built a large body of men

with grievances; made a disciplined fighting force; housed in Sherwood Forest

• Robin ruled supreme; had lieutenants to whom he delegated functions

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• Fame spread; the band grew

• As the band grew, discipline slackened and food was scarce.

• Revenues were running short as the rich were avoiding the forest

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• Barons want to overthrow Prince John, bring King Richard back, and want Robin Hood to help them in exchange for amnesty

Something had to change, but what?

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Time Line

He sought allies Merrymen

Robin’s conflict with the Sheriff

& his administration

Willingness to serve to be in the band of merrymen

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Robin’s Organization

Robin Hood Supreme

Will Scarlet Intelligence & Scouting

Little John Discipline

Scarlock Finances

Much – Provisioning

the band

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Main Issue

strategey

operation

tactical

• Lack of strategy and there is no future plans.

• Robin hood & their men have good tactics and operations.

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Minor Issues

Overstaffed band & insufficient resources to sustain it

People avoiding travel through forest Decline in revenue stream

Structuring & training the ever growing band of merrymen

Robin’s plan of forcing the Sheriff out of Nottingham not working

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BİM

• BİM Birleşik Mağazalar A.Ş. first opened the doors in 1995 with 21 stores. Its object was to offer consumers basic food items and consumer goods

• BİM, pioneer of the hard-discount model in Turkey

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BİM: Financial Indicators

The Changing Market • First year, did well. Small organization, growth was

steady, revenues consistent, stockholder support• No competition• After the year the market become competetive

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BİM: The Problem(s)

• Migros and Other big companies are getting stronger; companies making their own cheap products

• Bim lose their profit margin

• How do we decisively end the competetion before the Migros regains control?

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Strengths

FlexibltyIn-expensive labourCo-operation from the employeesLess overheads

Weaknesses

Lack of Quality ConsciousnessLack of Financial strengthLack of infrastructure facilitiesLack of trained workers

BİM: SWOT

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Opportunitiesdecrease in price in inputNew market area: low income household

ThreatsCompetition from largeand Multinationals

Distrust BİM’s products.

Not enough product range

BİM: SWOT

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BİM: Five Forces

Threat of Substitute Products

Low

Threat of Substitute Products

Low

Threat of New

Entrants

Threat of New Entrants

Low

Threat of New Entrants

Low

Rivalry Among Competing Firms in Industry

Low

Rivalry Among Competing Firms in Industry

Low

Bargaining Power of Buyers

Low

Bargaining Power of Buyers

Low

Bargaining Power of Suppliers

Not known

Bargaining Power of Suppliers

Not known

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SOLUTİONS

get kredit from financial

institutions

change the government

policy Change the top

management level

mergers with other companies

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Robin Hood & BİM: Recommendations

Recommendation:Make a mideum &long term plan

Take a chance on getting King Richard back and getting rid of John and the Sheriff in one fell swoop

Get capital to grow the business and feed the troops

BİM: more variety product & better quality

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Robin Hood: The End….Questions?

Thank You!

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HalilHilmiSelçukSelvet