Masthead: three dimensional font to make the magazine stand out

Main image: Use of a seductive female, attracting the attention of the male audience (or female).

Caption: On the cover of this issue of rolling stone, there is no caption, this leaves it to the audiences imagination of to what is featured in the magazine.Design: The magazine uses a

very minimal design, with a lack of colours and standardised text. Typeface: The type face, or

should I say type faces, featured on this magazine, are all different (short, punchy and bold). There are three main colours used on the cover, they are gold, orange and black (all eye catching and attract the readers eye).

Lure: This is the small caption of writing, giving the reader a brief outline of what is featured in the magazine, often very (bold and punchy, using strong eye catching language).

Advertorial: this gives the reader an idea of what to expect in the magazine.

Brand identity: This represents the magazines name, and distinguishes it from any other. Regular readers will come familiar with this over time and will recognise it from the name or even just the colour scheme.

Headline: The convention of the rolling stone magazine, is that the headline is the name of each person featured on the magazine. This is one of the rolling stone magazines unique features.

Strap line: this is a small section of writing, usually associated with the headline, in this example, Alessandra Ambrosio.

Barcode: The bar code is not a very imprtant part of media, but makes the magazine tracable, right down to the factory it was made in.

Alfie Weston AS Media