A RESEARCH REPORT

ON

Customer preference of Brand while buying shampoo in Durg & Bhilai Nagar Area.

Submitted in partial fulfilment for the award of the degree

Master of Business Administration

Chhattisgarh Swami Vivekanand Technical University, Bhilai

Submitted by,

NEELIMA VERMA

MBA – Semester -2nd

(Session 2011-03-31)

Approved By,Dr. SUMITA DAVE

Head of the Department

Guided By,Dr. A.V.RAO

Professor

Shri Shankaracharya MahavidyalayaJunwani, Bhilai (C.G.) - 490020

1

DECLARATION

I the undersigned solemnly declare that the report of the research work entitled “Customer

preference of brand while buying shampoo in Bhilai Nagar and Durg” area is based on my own

work carried out during the course of my study under the supervision of Dr.A.V.Rao.

I assert that the statements made and conclusions drawn are an outcome of my research

work. I further declare that to the best of my knowledge and belief the report does not contain any

part of any work which has been submitted for the award of MBA degree or any other

degree/diploma/certificate in this University or any other University of India or abroad.

_________________(Signature of the Candidate)

NEELIMA VERMAEnrollment No:AG8609

2

CERTIFICATE

This is to certify that the work incorporated in the report “consumer preference of brand while

buying shampoo in Bhilai Nagar and Durg Area” is a record of research work carried out by

NEELIMA VERMA bearing Roll No.: 5373610106 under my/our guidance and supervision for the

part fulfillment for the award of MBA Degree of Chhattisgarh Swami Vivekanand Technical

University, Bhilai (C.G.), India.

To the best of my knowledge and belief the thesis

i) Embodies the work of the candidate herself,

ii) Has duly been completed,

iii) Is up to the desired standard both in respect of contents and language for external viva.

_________________

(Signature of the Supervisor)Dr. A.V.RaoProfessor

3

ACKNOWLEDGEMENT:-

No task however small can be completed without proper encouragement. In this I am greatly

indebted to Dr. A.V.Rao, Professor for being of immense help to me and guiding me in the right

track and giving constructive suggestions during the entire work. Mere words will never be able to

express the feeling I feel towards him, who not stimulated the idea of undertaking the project, but

also interacted with me frequently giving valuable advice during critical stages of work.

I also owe a special depth of gratitude to my friends who created a motivating environment

to work on this project and also helped me in understanding and reviewing major concept from

various point of views.

Finally I would like to be grateful to all those who directly or indirectly have been of great help and

obliged me with their support and have helped me in converting my collection of data and

information into a finely polished project.

Place: Bhilai NEELIMA VERMA

Date: M.B.A. IInd Semester

4

TABLE OF CONTENT PAGE NO.

Declaration by the Student 2Certificate from the Supervisor 3Acknowledgments 4Table of Content 5Chapter 1. Introduction to the study 6 - 11

a. Research Background b. Contributions

Chapter 2. Literature Review 12-16Chapter 3. Research Methodology 17-22

a. Objectives b. Data Collection

Chapter 4. Data Analysis and Results 23-30a. Type of Analysis usedb. Results of the Analysis

Chapter 5. Findings of the study 31-32Chapter 6. Recommendations 33-34Chapter 7. Limitations 35-36Chapter 8. Conclusions 37-39

References 40-41Appendices 42-43

a. Research Progress Reportb. Questionnaire usedc. Any other appendix

5

CHAPTER:- 1

INTRODUCTION

6

INTRODUCTION

Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff,

environmental pollutants and other contaminant particles that gradually build up in hair. The goal is

to remove the unwanted build-up without stripping out so much as to make hair unmanageable.

Even though most modern shampoos include a conditioning component, shampooing is frequently

followed by the use of conditioners which ease combing and styling.

History

The word Shampoo in English is derived from Hindi chāmpo and dates to 1762. The Hindi word

referred to head massage, usually with some form of hair oil. Similar words also occur in other

North Indian languages. The word and the service of head massage were introduced to Britain by a

Bengali entrepreneur Sake Dean Mahomed. Dean Mahomed introduced the practice to Basil

Cochrane's vapour baths while working there in London in the early 1800s, and later, together with

his Irish wife, opened "Mahomed's Steam and Vapour Sea Water Medicated Baths" in Brighton,

England. His baths were like Turkish baths where clients received an Indian treatment of champi

(shampooing), meaning therapeutic massage. He was appointed ‘Shampooing Surgeon’ to both

George IV and William IV.

In the 1860s, the meaning of the word shifted from the sense of massage to that of applying soap

to the hair. Earlier, ordinary soap had been used for washing hair.

However, the dull film soap left on the hair made it uncomfortable, irritating, and unhealthy looking.

During the early stages of shampoo, English hair stylists boiled shaved soap in water and added

herbs to give the hair shine and fragrance. Kasey Hebert was the first known maker of shampoo,

and the origin is currently attributed to him. Commercially made shampoo was available from the

7

turn of the century. A 1914 ad for Canthrox Shampoo in American Magazine showed young

women at camp washing their hair with Canthrox in a lake; magazine ads in 1914 by Rexall

featured Harmony Hair Beautifier and Shampoo.

Specialized shampoos

Dandruff

Cosmetic companies have developed shampoos specifically for those who have dandruff. These

contain fungicides such as ketoconazole, zinc pyrithione and selenium sulfide which reduce loose

dander by killing Malassezia furfur. Coal tar and salicylate derivatives are often used as well.

All-natural

Some companies use "all-natural," "organic," "botanical," or "plant-derived" ingredients (such as

plant extracts or oils), combining these additions with one or more typical surfactants. The

effectiveness of these organic ingredients is disputed.

Alternative shampoos, sometimes marketed as SLS-free, claim to have fewer harsh chemicals -

typically none from the sulfate family. They are sometimes claimed to be gentler on human hair.

India

In India, a variety of herbs and their extracts are used as shampoos. A very effective shampoo

is made by boiling soapnuts with dried gooseberry (amla) and a few other herbs, using the

strained extract. This leaves the hair soft, shiny and manageable. Another product used is the

mustard cakes left after extraction of mustard oil.

SCENARIO OF THE   INDIAN SHAMPOO   MARKET

8

“X”  shampoo  has  keratin  treatment,  “Y” shampoo  has  total  nourishment  while  “Z”  shampoo  rebuilds 

your  damaged  hair  and  control  dandruff. Aggressive  marketing  and  media  blitz  has  made  it  a 

frothy  year  for  shampoo  marketers. In  one  of  the  most  remarkable  demonstrations  of  acceleration, 

the  shampoo  market,  after  creeping  up  at  an  average  rate  of  6 % per  annum  between  1992  and 

1994  and,  climbing  to  9.55 % in  1995, suddenly  raced  up  to  18.77 % in  1996. In  1997  it  went  up  to

35  %   Making  the  hair  flow,  and  flow  and  flow,  were  the  unique  strategies  for  generating  growth 

adopted  by  the  three  principal  players  in  the  shampoo  market.  A flurry  of  new  launches  which  saw 

the  introduction  of  32  new  brands, five  brand  extensions,  100  new  variants,  and  122  new  pack -

sizes,  adding  up  to  an  unparalleled excitement in  what  was  till  then  a - one - kind - fits - all  product 

category. So  long  as  it  was  a  generic, generalized  -  benefits  product  whose  primary  value,  was 

that  it  cleaned  hair, no  shampoo  brand  had  the  loyal  following.  With  a  broad  swath  of  appeal, 

brand  USPs  were  not  sufficiently  differentiated  from  one  another  for  any  of  them  to  carve  out  a 

committed  niche. 

Also,  the  limited  repertoire  of  benefits  acted  as  a  deterrent  to  frequent  usage  and  hence  growth.

The  shampoo  -  marketers  fragmented  a  once  homogeneous  market  furiously,  pegging  a  unique 

differentiated  benefit  to  each  brand  and  line - extension  so  as  to  build  a  clearly  defined  segment  of

users  for  each.  While  this  helped  each  brand  build  a  franchise,  it  served the  more  important 

function  of  giving  every  user  a  definite,  focused  reason  to  use  a  particular  brand. 

The  consumer  has  got  used  to  the  idea  of  using  only  that  brand  of  shampoo  that  suits  his  or  her 

hair  the  best.  this  was  achieved  by  launching  a  series  of  new  brands,  as  well  as  repositioning  old 

ones,  to  peg  each  to  a  distinctive  benefits.  So,  Levers  rolled  out   Sunsilk Nutracare (the proposition :

hair root nourishment), Sunsilk Ceramides (the proposition : repair damaged hair), Organics (the

proposition : hair root nourishment), Organics dandruff treatment (the proposition : hair root nourishment

with anti - dandruff treatment), Clinic active (the proposition : presence of pro - vitamin B5), Clinic All Clear

with  ZPTO (the proposition : control of dandruff - causing  microbes, scalp moisturizer, and reduced scalp

itch ),  and  Lux Super Rich (the proposition : inclusion of hair moisturiser ) to  join  Clinic Plus  and  Sun

Silk.

P&G  joined  the fray  with  Pantene Pro - V (the proposition : nourishment of hair from root to tip), Pantene

Pro-V Extra shampoo - and  Oriflame’s  conditioning shampoo..   Through  new  brand  launches 

companies  generated  constant  excitement  to  keep  interest  in  the  product  alive.  Even  as 

segmentation  offered  new  value  propositions  to  shampoo  users,  the  marketers  baked  up  that  menu 

with  multiple  price  points,  creating  several  VFM  equations.  And  because  they  were  targeting  growth,

they  cannily  priced  every  new  product  at  a  discount  to  a  comparable  one  while  holding  out  a 

9

promise  of  either  matching  or  greater  value. There  was  also  a  large  successive  cut  in  the  excise 

duty  on  shampoos  : from  120 %  in  1994  to  70%  in  1995,  40 %  in  1996,  and  30 %  in  1997.   Also 

in  India  customers  are  inordinately  sensitive  to  price.  There  is  always  a  large  number  of  potential 

customers  waiting  to  buy  your  product  as  soon  as  it  becomes  affordable.  

RESEARCH BACKGROUND

The purpose of this report is to provide a background understanding of what factors are

considered by the customers for purchasing shampoo. To prepare the report, an extensive

literature review based on factors of customers preference for shampoo has been done.

The content of a new research initiative is structured around the following areas:

association of extrinsic cues (price, brand, advertisement) to outcomes

information sources used and their perceived usefulness for information on desired

outcomes

additional information needs

concerns regarding market conditions

alternatives considered under different situations/conditions

Knowledge levels regarding different brands of shampoo availability.

the role of dealers push factor for selecting decisions

situational factors that affect customers preference, such as availability

Analysis of the results of the research should go significantly beyond simple graphs, tables,

and analysis of variance. The goal is to identify the choice of buyer and what factors is influence

customer’s decision to purchasing shampoo.

10

CONTRIBUTION

The topic chosen by me for my project research is “A study on consumer preference of brand while

buying shampoo in Durg and Bhilai Nagar area”.

Today there are various companies coming to the Indian market and they will certainly

create a cutthroat competition in this field. I have chosen shampoo as the topic essence of my

project. Today shampoo customers due to new manufacturing entrants have started getting a wide

choice while buying one. This has given a consideration for the quality, price, variety, availability

provided by the shampoo companies.

A normal customer is quite puzzled and faces for huge problems in deciding what factors

one must consider for purchasing shampoo. I realized the problem and decided to take this up as

a challenge and provide them their basic requirement of “factors of customer preference while

purchasing shampoo”.

11

CHAPTER: 2

LITERATURE REVIEW

12

Literature Review

Consumer’s preference of brand:-

Consumer preference of brand is dynamic. First of all, with the developing relationship between

consumer and company, his perceptions of the company and its products or services will change.

The more experience the customer accumulates, the more his preference will shift from fact based

judgments to a more general meaning the whole relationship gains for him. Overtime, he puts a

stronger focus on the consequence of the product or service consumption. Moreover, if the

consumer’s circumstances change, their needs and preferences often change too. In the external

environment, the offerings of shampoo, with which a consumer compares a product will change,

thus altering his perception of the best offer around. Another point is that the public opinion towards

certain issues can change. This effect can reach from the public expectation of good corporate

citizenship. Research has been donning on the impact of brand name of shampoo on the

consumer’s choice. Many companies has make their name as a believable name. Consumers think

that shampoo of that name is good.

Shampoo:-

Now a days, shampoo has become a necessary product. It’s care our hair. Customer uses different

brands of shampoo.

There are many brand of shampoo:-

1. Head & Shoulder

2. Dove

3. Clinic Plus

4. Sunsilk

5. Pantene

6. Chick

7. Rejoice

13

Indian consumer uses shampoo regularly. Consumer select shampoo on the different basis, like-

:- Brand name

:- Quality

:- Price

:- Discount

:- Offers

:- Varieties

:- Availability

:- Packaging

:- Advertisement

:- Income

Consumer prefer the shampoo on the basis of these factors. These factors impact on the

consumer’s mind.

Brand name:- Reputation is the brand value and respect a product earns in the market.

Re putation can be built on quality, durability, accuracy, reliability, price, availbility, etc. This is built

over a period of time and customers are willing to pay a premium for a well known or trusted brand

name and often become loyalists to those brand. Reputation of a brand or product is built by the

experiences of the consumer over a period of time the more the consumers are satisfied with the

productthe more the trust they place on the product.

14

Quality:- One of the basic concepts of TQM philosophy is the continuous process

improvement. This concept implies that there will be no, constant acceptable quality level because

the consumers’ need & wants, quality requirements, expectations are constantly changing and

becoming more demanding. An American Society for Quality (ASO) survey on end user perception

of important factors that influenced the consumer preference showed the factors.

Price :- Every consumer react differently to the pricing strategies of the personal care

products. Reaction to pricing is also different for different products. For certain products both will be

willing to pay more and for certain other products it will be the opposite. But whatever it is today’s

consumers in general are willing to pay a higher price to obtain value. Any consumer will be

constantly evaluating the personal care products or service against the competitors to determine

who provides the greatest value. Thus an ongoing effort must be made by the organisation to

identify, verify and update the consumers’ preference about the personal care products.

Discount:- discount is the factor which influence the consumers mind to select and switch

the particular product. It is a psychological factor, that consumer wants some gain. Consumer think

that, if any product is available in chip rate then why I buy another product.

Offers:- offers provide some another things with product. This is also a psychological factor.

Packaging:- Packaging we define it as all the activity of design & producing the container

for the product. The container is called package. well designed packages can create convenience

& promotional value. Consumer affluence that means consumer are willing to pay a little more for

15

the convenience appearance, dependability & prestige of better packages. Innovative packaging

can bring large benefits to consumers’ and profit to product.

Advertisement:- The role of advertisement is crucial in market. It should not only

communicate the product attributes but should also drive home that the products psychological

attributes are better then those of other competing products. In other words advertising can help

differentiate the company’s product from the other products. Television as on advertising medium

is taken granted in India & the researchers think that TV. Advertisement is most influential type of

advertisement become most people watch TV & unlike other advertisement. TV ad has the ability

to convey your message with sight, sound & nation. They make accurate to influence consumer

because they can easily reach target audience.

Needs & Wants:-The one theme of any marketing activity pertains to the satisfaction of

the needs of customer. Needs are basis to human existence nut wants are not. Wants are basically

acquired needs.

16

CHAPTER:- 3 RESEARCH METHODOLOGY

Research Methodology:-

17

Research Objectives:-

1-Customer awareness about different brand of shampoos.

2-To identify the customer mostly used brand of shampoo.

3-To study the opinion of customers about shampoo.

Research Design:-

RESEARCH PLAN

Research Design: Exploratory/Descriptive

Research Method Used Survey

Research Technique Used Questionnaire

Data Collection (location) From Durg and Bhilai Nagar

Sampling Plan Convenience

Sample Size 100

18

Demographic Characteristics

Measure Item Number of Respondents

Age

<20 30

20-30 25

30-40 25

>40 20

Total 100

METHODOLOGY

The study was conducted in the markets of Durg And Bhilai Nagar. For the study a

questionnaire was formulated and administered to the respondent. Questionnaire was open ended

with Likert’s Scale. The medium of this questionnaire was English. The Questionnaire was

administered face to face with respondents. Some of these were filled up after a small conversation

relevant to the subject of study.

Research Design:-

In my research I have applied the descriptive design.

Descriptive Research;

In this research I have conducted Descriptive Research to study the ‘factors of customers

preference for shampoo in the area of Durg and Bhilai Nagar. Descriptive research includes

surveys and fact-finding enquiries of different kinds. The method of research utilized in descriptive

research is survey methods of all kinds, including comparative and co-relational methods

19

Research Method;

Survey Method :

In this research, method utilized to conduct research is that “Survey Method”. Survey

method is one of the method of descriptive research and very popular and widely used method of

gathering data. This method is particularly used with quantitative research. In this method,

collection of data is done through questionnaire. Questionnaire is taken by the researcher to the

respondents with invitation for filling the questionnaire.

As I have conducted a research on the study on customers’ preference of shampoo, I used

personal survey method to identify the preference level of customer towards it and factors which

influence them. Because this method is most appropriate to identify various factors of customers’

preference for shampoo. This method is best because interviewer can make direct interaction with

the respondent and they can observe something also that what “factors are preferred by the

customers for purchasing shampoo”. Even though this method has some disadvantages, but it has

more advantages also like economical method, no interviewer bias, large sample can be made use

of and etc.

DATA COLLECTION METHOD

As a data collection method I have used the Questionnaire Method.

Rationale for using questionnaire method

Questionnaire had been prepared to get the response of the people as per guided by the

organizational guide. To provide the best end results without any kind of biasness, which can give

a brief idea about sampling and would be beneficial for making inferences for tabulations and

calculations with research instruments? I made a survey through questionnaire as prepared by me.

20

Sources of Data

The task of data collection begins after a research problem has been defined and research

design checked out. While deciding about the method of data collection to be used for the study. The

two type of data is.

PRIMARY DATA

SECONDARY DATA

Primary DataThe primary data for the study was collected by personally administering the questionnaire

to respondent and observation.

Secondary DataThe secondary data for the study was collected for other information from books Magazines

and internet etc.

Questionnaire Design

In questionnaire, I have used 6 questions.

In the 1st , 2nd, and 3rd questions, there are 5 options for respondent.

Respondent can choose any one of the option.

In 4 th question, I used Likert’s measurement scale to identify “factors of customers’

preference for shampoo”. Here 1 to 5 scales are used to be marked their preference level, where ‘1

stands for strongly disagree’, ‘2 disagree’, ‘3 Neutral’, ‘4 Agree’ and ‘5 Strongly agree’. This

questionnaire includes 7 factors, which measures factors of customers’ preference for shampoo.

21

Sample Size

Data have been collected through the survey method while survey has been conducted in two

areas:

1). Bhilai Nagar

2). Durg

All the data are primary in the nature as they had been collected first hand and personally. All

the area had segmented according to the population of this area. We have considered 100 as sample

size. we made a survey by questionnaire as prepared by me. Sample size has been kept to 100-

sample unit.

22

CHAPTER:- 4DATA ANALYSIS AND RESULT

DATA ANALYSIS AND RESULT

1- In 1st question, I wanted to know the respondent’s opinion as to that which brand of

shampoo they’d like to purchase?

a. DOVE 36b. Sunsilk 02c. Head & Shoulders 32d. Clinic plus 18e. Others 12

23

36%

2%32%

18%

12%

DOVE SUNSILK H&S CLINIC + OTHERS

Interpretation:- most of the respondents liked to purchase the HEAD & SHOULDER and

DOVE brand of shampoo. They said that these brands are better than others.

2-In question 2nd , why you like this particular brand?

a. Brand Name 10

b. Quality 34

c. Softness 18

d. Suits your hair 30

e. Others 08 24

10%

34%

18%

30%

8%

BRAND QUALITY SOFTNESS SUIT YOUR HAIR OTHERS

Interpretation:- According to the respondents, quality and suitability to hair are the main

factors to choose the particular brands.

3-In the 3rd question, what reason influences you for your purchase?

a. Anti Dandruff 24b. Black Shine 20c. Hair fall control 28d. Hair clean 26e. Others 02

25

24%

20%

28%

26%2%

ANTI DANDRUFF BLACK SHINE HAIR FALL CONTROL HAIR CLEAN OTHERS

INTERPRETATION:- 28% hair fall control and 24% cleaning the hair are the main factors

to influence the customer to purchase the shampoo.

4- In the 4th question, I wanted to know the factors that are considered while purchasing

a particular brand of shampoo.

26

:- there are 7 factors

I. Price

II. Quality

III. Discount

IV. Brand

V. Offers

VI. Varieties

VII. Availabilities

The Following are the responses:

PRICE 12 16 22 36 14QULAITY 6 8 2 32 52DISCOUNT 10 20 54 16 0BRAND 4 10 16 50 20OFFER 10 16 40 32 2VARIETY 4 16 38 24 22AVAILABILITY 0 0 32 34 34

27

PRICE QULAITY DISCOUNT BRAND OFFER VARIETY AVAILABILITY0

20

40

60

80

100

120

Series5Series4Series3Series2Series1

Weighted Averages of the responses work out to be as follows:

PRICE 12*1 16*2 22*3 36*4 14*5324/500*100 65

QULAITY 6*1 8*2 2*3 32*4 52*5416/500*100 83

DISCOUNT 10*1 20*2 54*3 16*4 0276/500*100 55

BRAND 4*1 10*2 16*3 50*4 20*5372/500*100 74

OFFER 10*1 16*2 40*3 32*4 2*5300/500*100 60

VARIETY 4*1 16*2 38*3 24*4 22*5356/500*100 71

AVAILABILITY 0 0 32*3 34*4 34*5

402/500*100 80

28

5. how many times you use shampoo in a week?

a. One Time 24b. Two Times 40c. Three Times 24d. More Then Three Times 08

25%

42%

25%

8%

Chart TitleONE TWO THREE MORE THAN THREE

INTERPRETATION:- most of the respondents use shampoo 2 times in a week.

29

6. from which source do you get information about shampoo?

76%

8%

8%6%2%

Chart TitleADV PAST USG FRNDS RELATIVS BUEATICIANS OTHERS

INTERPRETATION:-Most of the customers get information from advertisements like-TV Ad,

Magazines, NEWS Papers etc.

Many of the customers take knowledge from their past usage.

30

CHAPTER:- 5FINDINGS OF THE STUDY

31

FINDINGS OF THE STUDY:-

1- HEAD & SHOULDER and DOVE are the largest selling shampoo brands in the Durg and

Bhilai Nagar area.

2- Quality of the shampoo and its suitability for hair are the main factors that influence the

customer’s decision to purchase shampoo.

3- Customers want to purchase particularly for hair fall control and hair cleaning.

4- Price is a factor that influences the customers decisions .

5- Discount and offers do not seem to have more impact on the customers decision.

6- Customer has less interest in variety of shampoo .

7- Advertisement influences the customers.

8- Age is not a factor to use the shampoo. Every age group of persons use shampoo.

32

CHAPTER:- 6 RECOMMENDATION

33

Recommendations

According to the present research following can be considered as conclusions and

recommendations:-

1. The company should emphasise more on “quality of shampoo” and should be suitable for

hair because it is one of the most highly considered factors of customer’s preference for

shampoo.

2. Brand does not play a significant role as a factor of customers’ preference; so the

companies should put effort to increase their quality and pay attention towards the price

aspect.

3. Companies should try to reduce the price, because this factor influences the customer’s

decision.

4. Companies should make more interactive advertisement, because it influences the

customers to purchase the shampoo.

34

CHAPTER:- 7

LIMITATION

35

Limitations:-

Samples are collected from Bhilai Nagar and Durg only considering that they are the

representatives of entire market that may not be universally true.

The mental status of the respondents might have influenced the accuracy of the data at the time of

response.

Further limitations to the study are as follow:

The sample size of 100 respondents for survey though is small had to be adhered to due to

time and other constraints.

The time given for survey i.e. one month may be taken as one another constraing factor for

the study

The study is limited to Durg and Bhilai nagar region and as such the conclusions may not

be taken as representative of the larger regions like the state region or at national level.

36

CHAPTER:- 8

CONCLUSION

37

Conclusion:-

It is concluded that difference between the Parameters i.e. Brand, Quality, Price, Offers,

Availability, Advertisement, Discounts, Dealers push appear to be significant.

The customers of Bhilai Nagar and Durg area are not brand conscious customers. They

keep quality and price factor in their mind when they purchase shampoo. Most of the customers

use Head & Shoulder shampoo. They think that this is more qualitative shampoo than others. Age

is not a factor to use shampoo. Every age group person uses shampoo.

38

REFERENCES

39

REFERENCESCitation from Books:

Kothari, C.R "Research Methodology" New Delhi, Willy Eastern Ltd. 1990, Second Edition.

Harsh V Verma, ”Brand Management” Second Edition 2006.

ENCARTA ENCYLOPEDIA STANDARD 2004.

Citation from Website:

www.viscocity.com

www.indiashampoo.com

40

APPENDICES

41

QUESTIONNAIRE

1. Which brand of shampoo you like to purchase?

a. Dove b. Sunsilk c. Head & Shoulder

d. Clinic plus e. Others ______________

2. Why you like this particular brand?

a. Brand name b. Quality c. Softness

d. Suits your hair e. Others ________________

3. What reason influences you for your purchase?

a. Anti dandruff b. Black shine c. Hair fall control

d. Hairs clean e. Others _______________

4. What factors do you consider while purchasing a particular brand of shampoo?

FACTORS 1Strongly disagree

2Disagree

3Neutral

4Agree

5Strongly agree

PriceQualityDiscountBrandsOffersVarietiesAvailability

5. How many times you use shampoo in a week?

a. One time b. Two times

c. Three times d. More than three

42

6. From which source do you get the information about shampoo?

a. Advertisement b. Past Usage c. Friend

d. Relatives e. Beautician f. Others _________

43

Personal Information:

1. Name of Respondent: ___________________________________________

2. Age: 1. <20 2. 20 to 30 3. 30 to 40

4. 40 and above

3. Gender: 1. Male 2. Female

4. Occupation: 1. Service 2. Business

3. Student 4. Other ______________