http://www.youtube.com/watch?v=jieIRTD_BrU

The Dragonfly Effect The Dragonfly Effect: Quick, Effective Ways to

use Social Media to Drive Social Change Small Acts Create Big Change

Four essential steps that The Dragonfly Effect discusses:

Focus Your Goal Grab Attention Engage Take Action

Social Media is driving social change

Thinking we’re only one signature away from ending the war in Iraq. Learn more at http://www.barackobama.com. 2:04 PM Apr 29th, 2007 from web.

- Barack Obama’s first post to Twitter

Evolution of the World Wide Web

Web 1.0 Web 2.0 Web 3.0

– Personal Assistant – Web pages will become more of a service– Still a lot is unknown

Social Media

Exploded on the web Brought people to gather But also…

Brought the people to businesses and the

businesses to the people!

Social Media Portals

Twitter– Platform for public communication– Goal: Awareness and Sourcing

Barnes - Jewish Hospital: Patient Access Representative- (PRN, Days, Rot... ( #St.Louis , MO) http://bit.ly/i7mGWD #Clerical #Jobs #Job

automated by tweetmyjob.com

Social Media Portals

Facebook– Awareness, Brand Building, Candidate

Engagement, and is often used as referral sourcing – Engages candidates in chat or conversation – Ultimate goal is followers convert into hires

Social Media Portals

Blogs– Builds brand– Allows transparency– Generates referrals from other blogs

Social Media Portals

LinkedIn – A powerful sourcing tool best used for brand

awareness and referral sourcing– Professional network

vv

A Powerful Recruiting Solution

Searching for active and passive candidates Utilize your own personal brand.

– Your profile is up-to-date and complete– Customized the heading such as Barnes-Jewish

Hospital Careers– List articles, books, blogs, etc you’ve authored

Use Boolean

Use in the free version and also in the Recruiter version

OR, AND, NOT

Follow, Follow, Follow

Follow not only BJH Follow the competition Utilize the “sweet spot”

Create and Join Groups

Strategy from Microsoft Evangelists– Develop a Strategy (Job or Professional network group)– Engage internal Champions to help develop content– Name the community and outline messaging– Set up content related RSS Feeds– Set up methods of tracking– Invite members both in and out of LinkedIn– Begin conversing and course correction

Post Jobs to Groups

Share the job posting to each of your groups

– Find one of our jobs posted– Share Job with groups– Have to know exact name to share.

Personalize your “Inmails”

Mix these ingredients:– Targeted LinkedIn candidates who map well to your profile– Keep a clear subject line – Include your location, role, and “career opportunity” – Keep your message fairly concise, including:

Key details on job roles and why it might interest the person Instructions on how they can learn more (either link to our LI Job Post, or contact me for full JD)

Company Buzz

Join the Company Buzz Create a presentation about Barnes-Jewish

Hospital using Google Presentation

Use Other Social Media Portals with LinkedIn Zoominfo.com Pipl.com Spoke.com Twitter Applicant tracking system Not to forget telephone

Use the Answer Section

Especially the Advance Search option Look for potential candidates

Have COFFEE with LinkedIn

Pay attention to what is happening in your own community.

CEO of LinkedIn Jeff Weiner

Survey Results (October 2010)

0%5%

10%15%20%25%30%35%40%45%50%

VeryActive

Job Seeking

CEO of LinkedIn Jeff Weiner

Survey Results (October 2010)

0%5%

10%15%20%25%30%35%40%45%50%

VeryActive

Semi-Active

Job Seeking

CEO of LinkedIn Jeff Weiner

Survey Results (October 2010)

0%5%

10%15%20%25%30%35%40%45%50%

VeryActive

Semi-Active

Tiptoers

Job Seeking

CEO of LinkedIn Jeff Weiner

Survey Results (October 2010)

0%5%

10%15%20%25%30%35%40%45%50%

VeryActive

Semi-Active

Tiptoers Explorers

Job Seeking

CEO of LinkedIn Jeff Weiner

Survey Results (October 2010)

0%5%

10%15%20%25%30%35%40%45%50%

VeryActive

Tiptoers Satisfied

Job Seeking

Topics: Social Media & Recruiting

28

social media

recruiting strategy

recruitment branding

passive candidates

community

finding top talent

social recruiting collaboration

company culture

social networking

job boards

print classifieds

referrals

Most Essential Trends in Recruiting

29

Note: other choices included reducing dependence on traditional job boards; ensuring jobs posted reach multiple sites; using CRM for hiring; revitalizing career sites; recruiting globally; using employee blogs to recruit; jobs SEO; using video; mobile phone recruiting; and offshore sourcing.

Feb 2010 Survey – 395 US respondents – internal leads of Talent Acquisition

What do you consider to be the three most essential and long-lasting trends in recruiting? What do you consider to be the three most essential and long-lasting trends in recruiting?

Utilizing Social NetworksLinkedIn Growth in Millions

0.85 1.64.4

8.5 10

33

57

2003 2004 2005 2006 2007 2008 2009 2010

90M+Quick Stats 850M monthly page views 20M monthly uniques 18th most visited site on the web

Impact: Innovative companies require innovative employees, you’ll find them here.

Truly global. Ever-growing.

100M+ members

USA: 52%USA: 52%

CAN: 4%CAN: 4%

BRZ:2%BRZ:2%

EU: 22%EU: 22%

IND: 8%IND: 8%

AUS: 2%AUS: 2%

+3M / mo

Healthcare Statistics

4 million Healthcare professionals on LinkedIn; top 10 industries

Relevant customers include: BJC, Mercy145, Mayo Clinic, Cleveland Clinic, Community Health, HCA

Keynote Speaker, Erik Weihenmayer

Called the blind adventure Only blind person to climb and achieve all 9 Summits

(the highest points) of the world. For example: achieving the highest point of Mount Everest

Everything we do must support our Vision

Shattering Expectations – Dream big– Reach for the impossible– Transform Lives– Important to have a Vision

Keynote Speaker, Erik Weihenmayer

Alchemy - Using Adversity as an Advantage – Calls to the Alchemists– Lead to Gold– Harness the energy of adversity

Keynote Speaker, Erik Weihenmayer

Teamwork - The Only Way To Cross A Glacier Is On A Rope Team– Not only best talent, but don’t buy into notion– Seeing is believing and vice versa– Live Linked Together or Fail Linked Together

Keynote Speaker, Erik Weihenmayer

Climbing Blind– We will find what we look for– No Guaarantees– Commit to Reach– Impossible to turn back

Keynote Speaker, Erik Weihenmayer

Pioneering Possibilities – Be a problem solver, and innovator– Create a plan and move forward– Learn ways to climb the ice

Keynote Speaker, Erik Weihenmayer

Summary– We are all linked together– One Goal in mind– Coaching and support of our peers

Keynote Speaker, Erik Weihenmayer

What Questions Do You Have?