• Do not add or delete any slide.• Do not change the font size.(Use calibri-44 for heading, and calibri-22

for body)• Provide relevant information under each category• Once submitted, Contestant is not allowed to change or modify any

content.• Use of charts, graphics, pictures and verbiage should be simple and

easily read.• Each slide should have between 3 and 6 bullets that are succinct (no

paragraphs, uncluttered)

InstructionsInstructions

• Introduction• Executive Snapshot• Team Structure• Opportunity• Customers• Competition• Business Model• Financial Projections

Order of PresentationOrder of Presentation

IntroductionIntroduction• Briefly introduce yourself and your company

• Company name• Presenters names (give titles if pertinent)• Sector / Industry focus• Contact coordinates :

• Mobile no• Land no• Email id• Address

Executive SnapshotExecutive Snapshot[this is a very important slide that requires lots of time to create because

it must be succinct, comprehensive and COMPELLING]

•Brief overview of company • What exactly does the company do (stated briefly)• Products or services offered• What is the problem being solved• Why these products or services are compelling, e.g., “…the only

product that enables [solution] to [the problem]…”• Operations (if any) that may have started.

OpportunityTeam Team

StructureStructure

Customers Business

modelCompetition

Financial

Projections

• Build investor confidence with team• Credentials, proven track record, domain experience (do not include

weak credentials)• Describe skill and experience gaps to be filled

• List the company’s leadership team• Include name, position, experience (abbrev.)• These are credentialed experts

• List of company Directors and Advisors• Include name, summary of experience

• What is the opportunity you are looking to tap?(or what is the consumers searing pain you are looking to address?)

• How many organizations/people do you think feel this pain?• Describe, Why now is the right time for a solution?• Which geographies will you cover?• What is the value addition you are providing to the society at large?• Illustrate the company’s solution with graphics, pictures or videos

as necessary (keep this very simple)• What is the company’s potential in the market?• Estimated Revenue Growth in graphic or tabular form (see next

slides, for examples)• Market share projections are optional

Opportunity

OpportunityTeam

StructureCustomers Business

modelCompetition

Financial

Projections

OpportunityTeam

StructureCustomersCustomers Business

modelCompetition

Financial

Projections

• Who will be your consumers? (customer profile)• Value proposition to customer• Validation of Customer Acceptance

• Customer Feedback, Survey Data, Testimonials• Purchases, Letters of Intent• Partners

• Example of customer

OpportunityTeam

StructureCustomers Business

modelCompetition

CompetitionFinancial

Projections

Competition• Describe the direct (competing product or service) and indirect

competition (alternative solution) for your company and its product or service.

• Describe specific strengths, weaknesses, and opportunities related to competition.

• Describe how your product, technology or service differentiates itself from the competition? [very important]

• What makes your team special?• What are the unique advantages you have? • How do you maintain these advantages? Describe “barriers to

entry” created by your product (e.g., patents)

Solution we can offer/ they cannot

Solution they can offer/ we cannot

Competitor-1

Competitor-2

Competitor-3

***Replace competitors in above table with company/entity name

OpportunityTeam

StructureCustomers Business

modelCompetition

CompetitionFinancial

Projections

Competitive Advantage• What is the company’s competitive advantage?

• Why will customers buy your product or service over the competition?

• Show a competitive matrix to illustrate differentiation (see below)

OpportunityTeam

StructureCustomers Business

Business

modelmodel

CompetitionFinancial

Projections

• Describe the company’s business and revenue model• What is the overall business strategy?• How will you sell your product or service (distributors, internet)?• How will the company generate revenue for its product or service? • Describe the sales cycle for the company’s product or service

• Describe the Marketing Plan (if appropriate)• What is the go-to -market strategy?• What is the pricing model? Gross margin? • How will you access customers? (including advert. and promo.)• How will your product or service be distributed?• What customer support will be needed?

• Note any commitments from partners, distributors, granting agencies, etc. regarding benefits of your product

• Regulatory issues (Any Govt. licenses, approvals, required/obtained etc.)

OpportunityTeam

StructureCustomers Business

Business

modelmodel

CompetitionFinancial

Projections

• Provide 3-5 year financial projections for the company (abbreviated table—see next slide)

• Scalability – Is your business idea scalable as its operations grows? • List down major facts and assumptions- Make sure that

assumptions are believable and achievable.• What funding has the company received to date? (Amounts and

sources)• How much money is your business plan currently seeking from

Investors?– How will the funds be used? (use tabular format—see next slide for an

example)– What key value-building milestones will be achieved with funds (market test,

market expansion, etc.)

OpportunityTeam

StructureCustomers Business

modelCompetition

Financial Financial

ProjectionsProjections

Financial Year 2010 2011 2012 2013

Revenue 10,00,000 13,50,000 21,00,000 30,00,000

COGS 5,50,000 9,25,000 13,50,000 15,00,000

Gross Profit 4,50,000 4,25,000 6,50,000 15,00,000

Opex 2,50,000 2,15,000 2,75,000 3,25,000

Net Income 2,00,000 2,10,000 3,75,000 8,75,000

OpportunityTeam

StructureCustomers Business

modelCompetition

Financial Financial

ProjectionsProjections

Income Statement Summary (Sample)Income Statement Summary (Sample)

OpportunityTeam

StructureCustomers Business

modelCompetition

Financial Financial

ProjectionsProjections

First year Budget Cost

Salaries

Repairs & maintenance

Local Advertising

Marketing

Accounting and legal

Rent

Internet & Telephone

Equipment

Domain Name

Total

Startup Budget/Use of Proceeds (Sample)Startup Budget/Use of Proceeds (Sample)

As part of Annexure, you may add 1-3 slides showing pictures on the key offering of your business (like the product, snapshot etc).

Annexure