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Getting the Most from Your Nonprofit Organization's Multi-Platform Website & its visitors (Online & Mobile). Presented by Liz Ngonzi at SAIF2011 Convention in Muldersdrift, South Africa (May 5, 2011) More information about Liz Ngonzi: http://lizngonzi.squarespace.com/http://lizngonzi.squarespace.com/
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AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
GETTING THE MOST FROM YOUR MULTI-PLATFORM WEBSITE & ITS VISITORS
(ONLINE & MOBILE)
THURSDAY, 5 MAY 2011 8:30 – 10:00AM
SOUTHERN AFRICA INSTITUTE FOR FUNDRAISING 10TH BIENNIAL CONVENTION
PRESENTED BY LIZ NGONZI
Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
SESSION OUTLINE
• Your NGO’s Website 10 Minutes
• Website Trends 15 Minutes• Website Best Practices 15 Minutes• Website Case Examples 35 Minutes• Summary / Questions 10 Minutes• Contact Details N/A
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
YOUR NGO’S WEBSITE: HOW EFFECTIVE IS IT?
1. Who are the Target Visitors?2. How Do They Find the Website?3. Which Pages or Sections are Most
Popular?4. Do Visitors Make Online Donations?5. How Else Does the Website Generate
Income?6. Is the Website Mobile-Enabled?
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
WEBSITE TRENDS: ENABLING FACTORS
1. Growth of Middle Class in South Africa and Diaspora Community Interested in Connecting to South Africa
2. Increased Broadband Internet Access and Reduced Costs
3. Mobile Phone Penetration4. Increase in NGOs with Websites5. Growing Relevance of Social Networking
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
INTERNET STATISTICSSOURCE:
HTTP://WWW.SMASHINGAPPS.COM/2011/02/24/10-MOST-INSIGHTFUL-
INTERNET-INFOGRAPHICS.HTML
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
INTERNET STATISTICSSOURCE:
HTTP://WWW.SMASHINGAPPS.COM/2011/02/24/10-MOST-INSIGHTFUL-
INTERNET-INFOGRAPHICS.HTML
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
WEBSITE TRENDS:
SOURCE - AFROGRAPHIQUE.TUMBLR.COM
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
WEBSITE TRENDS:SOURCE -
AFROGRAPHIQUE.TUMBLR.CO
M
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
WEBSITE TRENDS:SOURCE -
AFROGRAPHIQUE.TUMBLR.COM
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
WEBSITE BEST PRACTICES: DESIGN
• Accessible from Multiple Entry Points• Easy to Navigate and Aesthetically
Pleasing• Consistent with All Marketing Materials• Facilitates Social Sharing• Generates Income Beyond Donations• Enabled with Analytics Tracking• Accessible on Mobile Devices
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
WEBSITE BEST PRACTICES: CONTENT
• NGO’s Purpose is Immediately Apparent• Demonstrates Organization’s Legitimacy• Includes Specific Calls to Action by
Supporter Type (e.g., Donors, Media, Volunteers)
• Engages Website Visitors Through Compelling Video / Photos
• Provides Reasons for Repeat Visits
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
MOBILE WEBSITES: HIGHLIGHTS
• Avoid Flash Graphics• Scale Down Content for Quick Access
and Relevancy• Provide Maximum of Three Calls to
Action• Enable “Tap to Call” or “Tap to Access
Directions” Functionality
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
WEBSITE CASE EXAMPLE: CONTENT /DESIGN
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
WEBSITE CASE EXAMPLE: PROMOTIONAL VIDEO
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
WEBSITE CASE EXAMPLE: ONLINE DONATION
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
WEBSITE CASE EXAMPLE: DONATION CONFIRMATION
Website: http://www.topsy.org.za/
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
SUMMARY:
• Ensure that Target Supporters Can Find and Access NGO Website Easily
• Understand Visitors’ Needs and Interests
• Focus on Providing a Hassle-free and Engaging User Experience
QUESTIONS?
AMAZINGTASTEFUNDRAISING | EVENTS | LIFESTYLE CONSULTING | EDUCATION
CONTACT DETAILS FOR LIZ NGONZI
Email: [email protected] Taste Website: www.Amazing-
Taste.ComWebsite for My NYU Courses:
www.Epsilen.com/EN33Office: +1 973.327.4225Mobile: +1 732.208.3304Skype: Ngonzien1Twitter: @LizNgonziFacebook Group: Online & Mobile Supporter
Engagement Strategies for Nonprofits