SALES LETTERS

Generally:

All business letters are sales letters written to sell something.- Product- Policy- Idea- Service- Information

Sales Letters

• Document designed to generate sales.• Convinces the reader to place an order.• Request additional information.• Lend support to the product or service

offered.

Advantages:

• Less costly• Convenient• Effective• Addressed to specific audience or target

market.• Very comprehensive.

7 Commandments of Writing Sales Letters

1. Focus on what your prospect wants, needs, hopes, dreams and desires…or appeal to their emotions!

2. Never forget that benefit sell!3. Always write to someone specific.4. Get your reader’s attention immediately.5. You must write to sell.6. Don’t put them to sleep.7. Please tell them exactly what you want them to do.

Parts of Sales Letter

Sales Letters are not ‘Announcement’.

A. Headline- Usually 3-30 words long should attract the

immediately the attention of the reader.- Promises that the product will surely benefit the

reader.- Substitutes for the inside address and

salutation.

• Should be in a colored textbox.• Font styles should be attractive.• Use power words like “You, Finally, At Last, Free,

Proven, Imagine, Fast, Cheap, enjoy, now, Learn, etc.”

Example:FREE CAP FOR EVERY PURCHASE OF WATER DISPENSER!

FINALLY, HERE IS A MEDICINE THAT WILL SURELY CURE YOUR DIABETES!