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2. Table of Contents
Resume
Learning Objectives
Work Samples
3. Final Resume
4. Learning Objectives
5. Learning Objectives Reflections
I achieved my goal of obtaining at least 10 contacts while working
at Integer. I actually made more than 10, but I was I decided to
only rely on the top 10 since I am closet to these contacts.
I completed my objective of contributed 10 items to my department.
I contributed the 8 press releases and 2 nomination forms.
This was one of the first objectives that was a success. I learned
how to create a informative press release within the first two
weeks of work. My supervisor also complemented me on my work.
6. Work Samples
Media Monitoring
Writing a Press Release
Pitching a Press Release
Creating a Publicity Report
Nominations for Award Shows
Event Planning/ Execution
7. Every week during the summer I gave my supervisor a report
detailing weekly media mentions ofThe Integer Group as well as the
companys largest client, MillerCoors. This was helpful because I
learned how to use Google Alerts and put together a report,
something most Public Relations firms will do. Although the company
didnt use these reports it was a helpful tool when we created a
publicity report for the Integer Group. It was also a good exercise
for me so that I learned a valuable Public Relations skill as well
as learning more about the company I was working for.
Media Monitoring
8. 9. Writing a Press Release
This was something I expected out of my internship and was very
excited to learn. I learned the format for Press Releases and was
able to write 8 Press Releases myself. My supervisor asked me to
write releases on topics like promotions, the companys Eco-Fair,
and awards the company received. By writing so many releases I was
able to further develop my writing skills and provide valuable
works to the company. Throughout the summer my supervisor noticed
my improved writing and gave me harder, more important writing
assignments. By working on Press Release projects I also learned
how to communicate with people I didnt know and how to work around
uncooperative co-workers.
10. 11. Pitching a Press Release
I really enjoyed pitching releases to publications because it is
very exciting seeing your story in print. I was able to gain
placements in local publications such as the Denver Post and the
Denver Business Journal. National publications also picked up some
of my stories, journals like Adweek, Advertising Age, Brandweek and
Businessweek are a few of the publications who picked up releases I
pitched to them. I learned how to write professionally and
persuasively and how to successfully communicate with the media. I
also learned when to pitch press releases, and how to space them
throughout the week so that the stories have the best chance for
placement.
12. Integer Mail
Consumers seek American-made products over value
1 message
Thu, Jun 25, 2009 at 2:18 PM
To: Hi Tim,
The Integer Group and M/A/R/C Research are conducting a yearlong
shopper experience study to measure shopping opinions and
behaviors. The study will gather responses that will be published
in a monthly newsletter called The Checkout, which will include
updated data in every issue. The Checkout will also publish any
insights or trends that are uncovered during the span of the
survey. I have attached the most recent issue for your convenience.
I hope you find this data interesting and want to share the results
of our study with your readers by publishing updated survey
information (it could be shown graphically every month/bi-monthly,
a feature story or column, or however you see fit). Please review
the news release below to see the most recent data findings. If you
have any questions, please feel free to contact me.
Thank you!
13. This was the first time the Integer Denver office created a
publicity report. I worked with my supervisor and someone from the
Des Moines office to put together this report. This was incredibly
difficult because a lot of the variables were subjective. It also
had many variables making the report hard to create as well as keep
every variable consistent. But I learned a lot while doing this
project. I learned more about Excel and I learned the importance of
Public Relations to a company. We were able to find over $223,000
in free publicity for 2009 and it was great knowing that I
personally added $93,000 to that number.
Creating a Publicity Report
14. 15. Nominations for Award Shows
This was a difficult task. We had a very tight deadline on these
nominations and there was a lot of work to be done. We were
nominating people in three categories. Each category required a
nomination summary and two letters of recommendation. I had to
write all of these pieces about people I didnt know. The letters of
recommendation were actually written by me, but we placed important
names on them. This truly tested my writing ability and my ability
to embellish. I also had to work with others in order to get the
necessary information to write these pieces, which proved to be
difficult. Thankfully, I ended up finishing the pieces within the
time allotted, but I learned how to provide excellent work under
pressure.
16. Nomination for the AdColor Awards. We did three entries, each
includes a summary and two letters of recommendation
17. Event Planning/Execution
During my time at Integer I helped with 4 events. I didnt do a lot
of actual planning although I did help with the brainstorm for the
summer event. Most of my help was required for set up and running
the event. I helped make signs, hang up signs, check people in and
make sure the event ran smoothly. These events helped me appreciate
and acquire knowledge of how much work is actually required and how
many things you have to plan in order for the event to run
correctly. I also really enjoyed these events because I got to get
to know a lot of people. This was fun and I also got the
opportunity to network. I met people from KU as well as important
people in the company.
18. Summer Event
Integer Golf Outing
Best Places to Work Event
Eco -Fair