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WHAT IS SAMPLING
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PRESENTATION ON
SAMPLINGPrepaired By:
Rajni Devi
M.A,M.LIB.SC,PGDCA(UGC NET)
Dept of Library & Information science
Kurukshetra University, Kurukshetra
SAMPLING
Introduction
Sampling method refers to thecollection of data from a few element ofthe Population. Population refers to theaggregate of data source. Any aggregatefrom which data is collected is called apopulation. A sample is a subset ofpopulation.
Essential of Good Sampling
• Representative
• Adequacy
• Homogeneity
• Independent Ability
• Cost
Type of sampling
• Probability Sampling
• Non Probability Sampling
Type of sampling
Probability sampling
Simple random sampling
Systematic sampling
Stratified Random Sampling
Cluster Sampling
Sampling with probability proportional to size
Sequential Sampling
Non Probability sampling
Quota Sampling
Purposive or Judgement Sampling
Accidental Sampling
Snowball sampling
Probability Sampling
Probability sampling is also knownas random or chance sampling.Under this sampling design, everyitem of the population has an equalchance of inclusion in the sample.
Types of Probability Sampling
• Simple random sampling
• Systematic sampling
• Stratified Random Sampling
• Cluster Sampling
Simple Random Sample
• Every subset of a specified size n from the population has an equal chance of being selected
Systematic Sample
• Every nth member ( for example: every 10th person) is selected from a list of all population members.
Stratified Random Sample
• The population is divided into two or more groupscalled strata, according to some criterion, such asgeographic location, grade level, age, or income, andsubsamples are randomly selected from each strata.
Cluster Sample
• The population is divided into subgroups (clusters) like families. A simple random sample is taken of the subgroups and then all members of the cluster selected are surveyed.
Non Probability Sampling
Non probability sampling refers to thesampling process in which the samples areselected for a specific purpose with a pre-determined basis of selection. This type ofsampling is also required at times whenrandom selection may be possible.
Non Probability Sampling
• Convenient Sampling
• Quota Sampling
• Purposive or Judgment Sampling
• Snowball sampling
Convenient Sampling
The sampling procedure of obtaining theunits that are most conveniently available.
Quota Sampling
In Quota Sampling, population is firstsegmented into mutually exclusive sub-groups.Then judgment is used to select the subjects orunits from each segment based on a specifiedproportion.
Purposive or Judgment Sampling
Samples in which the selection criteria arebased on personal judgment that the elementis representative of the population understudy.
Snowball Sampling
Samples in which selection of additionalrespondents is based on referrals from theinitial respondents.