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Lisa Colton's presentation to the C
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Being a Jewish Educator
in a Networked World:
A Shift Beyond New Widgets & Gadgets
School Opening Institute 2011
Presented by Lisa Colton, Founder & President Darim Online
[email protected] 434.977.1170
http://slidesha.re/soi11
Social Media is a Contact Sport
Marketing & Communications
Personal &
Professional
Learning
Classroom &
Curricular
Applications
SHIFTS1. Attention Economy
2. Role of information in building
knowledge, meaning and identity
3. Increased importance of relationships
1. Attention Economy
How does this background impact the
way you work?
Attention Economy
Attention Economy
Less class time/fewer days
More convenience Make more use of time at home
Provide broader value
What gains more attention? Go to them rather than
making them come to us
How does this background impact the
way you work?
Really see what
people value
We’re bribing them
to come
Risk of watering
down content
2. Role & Accessibility of Information
What is information good for? How do we evaluate it?
How does that relate to our goals as Jewish educators?
In a world where information is at our fingertips
anytime, any place…
What is the impact on Jewish
educational systems?
And on your role in achieving
educational goals?
What assumptions about being
educators do we need to question?
Consumer Producer
Relationships
In an attention economy,
relationships are paramount!
How do we build, sustain
and use relationships to
achieve our goals?
P
O
S
T
GROUNDSWELL’s P.O.S.T.
1.PEOPLE: Identify audience(s)
2.OBJECTIVES
– What are you goals and objectives
for this audience?
– What are your audience’s goals?
3.What is the STRATEGY to reach these
goals?
4.Determine the specifics of the
TECHNOLOGIES you’ll use.
Implement, measure, refine!
You have a worksheet in your packet!
Attention Economy
In an attention economy,
it’s critical to understand
your PEOPLE really
well.
• Background
• Attributes
• Needs
• Schedules
• Challenges
• Modes of
communication
P
O
S
T
Your goals &
objectives
Their goals &
objectivesThis is where you gain mission centric attention
in an attention economy
P
O
S
T
Expand The Walls: Formspring.me
http://www.formspring.me/rabbiblake
Relationships
Hub and Spokes Networked
