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Search Engine Optimization- SEOClass -4
Topics Covered: To find topics for blogging Post & Page creation Meta description Optimization Permalink, Comment, Level Optimization Layout, Navigation & widget setup Template upload & Edit Basic, Privacy, Search Preference & Other settings
Things to know before making a blog
Your Target Audience
Understanding The Five W’sWho is coming to your blog?
What are they looking for or reading or doing? Or what
inspires and influences them? What are their goals and
ambitions?
When are they coming to your blog the most? (Time of day,
night)
Where are they coming from? (Referral, Search engine, Social
etc)
Why are they coming to your blog, why are they reading your content, leaving, signing up to your email newsletter etc…?
Why is this so important?
Create more relevant,resourceful and readable content that they want to read
If they’re looking for a solution, provide them with the best possible and honest alternative
Use the social media platforms to conduct a survey. Post questions to your fans on Facebook or followers on Twitter, or send a short questionnaire to your email subscribers asking them what they enjoy reading the most about on your blog.
Analyze your statistics in Google Analytics to see what pages your readers are drawn to the most, and what pages have the highest exit rates (bounce). What search queries are being used to find content
Post a reader’s poll on your Facebook page or in the sidebar of your blog
Host contests, offer them prizes, let them understand that you really care.
These are a few ideas and suggestions you can use to find out more about your target audience.
PLANNINGWatch out your visitors
Plan your content based on your visitors demand
Keep an eye on your analytics and webmaster tool data and set up a plan
Always be prepared to give some time to your audience by commenting, emailing and giving off newsletters
Check and make a plan to make changes to your blog and its features if needed
Watch out what other bloggers in your industry have been doing with their sites and get some ideas and set your own plans
Plan,Keep Planning
Maintenanceo Most people starts blogging with excitement but soon fails to continue
Reason: Ups and downs with blogging and lack of motivation
o Maintain your blogging and stay motivated to continue writing and growing your blog
At 1st creat a google account
Start a Blog in Four Steps:
Choose a name for your blog Install your blog (takes about 5-10 minutes) Customize your blog design and layout Write your first blog post!
Networking Try to be active in the following sites:
FaceBook Myspace LinkedIn Twitter
StumbleUpon Digg
Be active in all other Social Networking sites that you find like minded people from your industry.
Networking is very important for a new blogger and a must thing for the Pro’s.
Network with bloggers who have already achieved what you want – i.e traffic
Start building relationships through networking by guest blogging, using twitter, managing facebook groups and fanpage
Be useful, give first and then receive, make friends within your network.
Do everything positive to grab your networks attention towards your activities.
Branding
A Brand is a living entity
A Brand is the emotional response your company receives. The emotion behind
what someone feels,sees,tastes etc when they come across your brand.
A memorable logo is just the beginning.
Tips To Brand Your Blog Pick your blog’s name with care Choose a memorable address Give your blog a tagline Select your blog’s theme >>>>>> Determine the typeface Choose your bloggers Determine the topics your blog will cover. Create a voice for your blog(Remember they must sound like a human being is
writing them. Who is the writer and what is his perspective?)
Determine the language used Select the blog’s main keywords Consider post length Write your blog legalese
Project Co-ordinatorM. Towfiqul Arafatwww.towfiqularafat.com
