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Seminars at BSP By Jordy Verbeurgt
First seminar:How to do business with Germans“workshop on intercultural competence” By: Michael Bahles
Content
Intercultural competence The Iceberg model High and Low context countries The Lewis Model Hofstede’s cultural dimensions Holistic approach Conclusion
Intercutural competence
Openess Flexibility Self-reflection Empathy Tolerance for ambiguity Readiness for learning
in reality everything is different than it seems
Knowledge
Skills Behaviour
Attitudes
The Iceberg model
High context cultureLess verbally explicitMore internationalize communicationRelations
Low context cultureSpecificDetailedPreciseExplicit
High and low context cultures
The Lewis Model
Blue: cool, factual Red: warm, emotional Yellow: courteous, amiable,
accomodating
Hofstede’s Cultural dimensions
“Hofstede's cultural dimensions theory is a framework for cross-cultural communication, developed by Geert Hofstede. It describes the effects of a society's culture on the values of its members, and how these values relate to behaviour, using a structure derived from factor analysis.”
Germany PD: mid-high/high Individualistic: mid-low/low Masculinity: Masculin Structured: Very structured LT/ST: Vey long term-oriented
Holistic approach
Metaphors to describe the country culture USA: American Footbal Violent, strict rules Mexico: Fiesta party, drinks, food Russia: Ballet drama, serious, strictness, suffering Italy: Opera drama, fun, women, positive, loud Germany: Symphony detailed, serious Belgium: Lace differences brought together
Conclusion: first seminarhow to do business with Germans1. Be on Time! (or earlier)2. Have only a short small talk3. Deal with business seriously4. Be thoroughly prepared5. Present everything in a logical, structured way!6. Be aware of direct questions and comments7. Don’t take critique personal8. Have a profound argumentation9. Be frank and create trust (by facts)10.Stay to your word
Second Seminar:Entrepreneurial Hotspot BERLIN By: Prof. Dr. Andreas Braun
Objectives
What is an entrepreneur? Why is Berlin a hotspot? What tools do entrepreneurs use?
Made in Berlin (examples) Theekampagne
Established with students Squeezed the Supply
Chain Market Only one tea
Most succesful importer of tea
E-Rockit (bankrupt) Product between bycicle
and motor (see video) Cost 20,000-30,000 euros
Betahaus Bringing entrepreneurs together
networking Drive Now
Partnership with BMW Card, app, look for nearest car, go to
the car, open car with cars, park the car
Each minute costs 29 cents Business model innovation
What is an etrepreneur?
“An entrepreneur is someone who starts a venture not because she/he has to do, but she/he sees an opportunity”
Why is Berlin a hotspot?
“Berlin is poor, but sexy!” – Berlin’s former mayor Klaus Wowereit 5 factors largely determin the success as a start-up hub
Talents Infrastructure Network Public image Capital
What tools do entrepreneurs use?
The Brain Business model canvas Business Plan
1. Executive summary2. Business description3. Products and services 4. Sales and marketing5. Operations6. Management team7. Development8. Financial summary
Elevator pitch
Third seminar:The German economy and politics in a nutshell By: Dipl. Sos. Kristin Schilling Medical School Berlin Business School Berlin Potsdam
Berlin (Politics and demography)
Captial of Germany 3.5 million inhabitants (2nd most of Europe) Michael Müller is the mayor After WWII Berlin was divided in two parts (East and West)
Divided by the Berlin Wall (1961-1989)
Berlin is the seat of the German executive, housed in the Chancellery, the Bundeskanzleramt ("White House" of Germany).
Berlin (Economy)
Currency: Euro GDP: 109.2 million euros Service sector most dominant in Berlin’s economy (80%) Labour force: 1.85 million Unemployment: 10.0% (all-time
low) Biggest start-up scene in Europe Biggest Company: Deutche Bahn: 21,260 employees Nicknames
City of Design Hotspot