SEO TRAINING COURSE CONTENT

Basic Of SEO• What is Domain?• Basic Knowledge of www.• Difference between Portal and Search engine.• Types of Search Engines• How Search Engine Works.• What is SEO?• Type of SEO

-On Page-Off Page

• Type of SEO Techniques-Black-Hat-White-Hat-Grey-Hat

SEO Research and Analysis• Market Research• Keyword Research and Analysis• Keyword Opportunity• Competitors Website analysis• SWOT analysis of Website• How to Choose Best Keywords• Tools Available for Keyword Research

Website Design and SEO Guideline

• Content Research• Content Guideline• Content Optimization• Design and Layout (Overview)• XML sitemap / URL list sitemap

ON Page Optimization• Page Title• Meta Description and Meta Keywords• Headings• Bold Text• Canonical Tags (URL Optimization)• Meta Tags• Image and ALT Tags (Image Optimization)• Internal Link Building (Overview)• Sitemap• Invisible Text

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• Robot.Txt files Use and Creation.• Doorway Pages.• 301 and 302 redirects.• 404 Error• Duplicate Content• Verification code for Search Engine

OFF Page Optimization• Page Rank• Link Popularity• Link Building in Detail (Internal and External)• Directory Submission• Social Bookmarking Submission• Blog Submission• Articles Submission• Link Exchange• Posting to Forums• RSS feeds Submission• Press release Submission• Competitors link analysis

Analytics• Google Analytics• Installing Google Analytics• How to Study Google Analytics• How Google Analytics can Help SEO• Advanced Reporting• Website analysis using various Tools• Open site Explorer (MozBar)

SEO Tools• Keyword density analyzer Tools• Google Tools• Yahoo/Bing Tools• Rich Snippet text Tool• Comparison Tools• Link Popularity Tools

SEO Reporting• Google analysis• Tracking and Reporting• Reports Submission• Securing Ranks

AN Advanced Web Education Center

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