SEVEN C’S OF EFFECTIVE

COMMUNICATION

DESIGN BY NASEEM HASRAT KIU SKARDU CAMPUS

The Seven C’s of Communication are an important tool for effective communication. Which makes you conversation impressive and meaningful. This communication can be oral or written.

LISTED BELOW ARE THE SEVEN C’S OF COMMUNICATION:

Completeness Correctness Conciseness Courtesy Clarity Consideration Concreteness

COMPLETENESS

Provide all information. ‘Wh’ questions must be answered for this purpose.

Answer all questions. Add something extra when required.Example: If a person want to buy a

mobile.He need 8 megapixel mobile. But the

company provide you the complete information which you need and some external feature.

CONCISENESS

Avoid wordy (long) expressions. Avoid unnecessary repetition.

Example: We bought jackets which were made of leather.We bought leather jackets.

CORRECTNESS Use the right level of writing. (Formal,

Informal, Substandard) Use effective writing mechanisms.

(Handwriting, font, format, punctuation, visual aids)

Use the right level of language.

COURTESY

Be appreciative. Use expressions that show respect. Use non-discriminatory language.Example:

The bank is closed. or

You can draw the money tomorrow.the second one is more polite and courteous.

CLARITY

We should make sentence or join words which gives clear meaning.

Use of facts and figures. Use of active voice.Example:Example can be used instead of E.g.

CONSIDERATION

Focus on ‘You’ instead of ‘I’ and ‘We’. (You-Attitude).

Show audience benefit. Focus on positive ideas. communication should be conveyed

according to the nature of audience.

CONCRETENESS

Use proper facts and figures in a systematic way, so that the audience may understand communication easily.

Use action verbs. Choose familiar words. Choose image building words.

THANK YOU