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Products and Services
Kenneth O. SychingpingAteneo Graduate School of Business
Shaping the Market Offerings
ph.linkedin.com/in/ken5jk/
Outline:
Products and Services….1. ..are market offerings.2. ..provides value.3. ..can be differentiated.4. ..can be mixed.5. ..can be similar but unique!
Outline:
Products and Services….1. ..are market offerings.2. ..provides value.3. ..can be differentiated.4. ..can be mixed.5. ..can be similar but unique!
Products are tangible goods!
They can be:Durable and Non-durable
They can also be used either by:Consumers (convenience, shopping, specialty,
unsought)Industries (Materials, Capital, Supplies)
Products and Services Concept 1:
Products and services are market offerings.
Services are intangible!
They are an act or performance.
They do not result in ownership!
Each service experience is unique.
Products and Services Concept 1:
Products and services are market offerings.
Outline:
Products and Services….1. ..are market offerings.2. ..provides value.3. ..can be differentiated.4. ..can be mixed.5. ..can be similar but unique!
Value to a customer can be the:
1. Core benefit2. Basic product3. Expected product4. Augmented product5. Potential product
Products and Services Concept 2:
Products and services provide value.
Outline:
Products and Services….1. ..are market offerings.2. ..provides value.3. ..can be differentiated.4. ..can be mixed.5. ..can be similar but unique!
Products goods are differentiated by:
1. Form 6. Durability2. Features 7. Reliability3. Customization 8. Repairability4. Performance Quality 9. Style5. Conformance Quality
Products and Services Concept 3:
Products and services can be differentiated.
Services are differentiated by:
1. Ordering Ease2. Delivery3. Installation4. Customer Training5. Customer Consulting6. Maintenance and Repair
Products and Services Concept 3:
Products and services can be differentiated.
Outline:
Products and Services….1. ..are market offerings.2. ..provides value.3. ..can be differentiated.4. ..can be mixed.5. ..can be similar but unique!
Set of products can be mixed together.
Product mixes are defined by:Width, length, depth and consistency.
Product line can also be stretched:Upward, downward or both ways!
Products and Services Concept 4:
Products and services can be mixed.
Services and products can be mixed in different ways:
1. Purely tangible goods2. Tangible good with accompanying services3. Hybrid4. Major service with accompanying minor goods and
services5. Pure service
Products and Services Concept 4:
Products and services can be mixed.
Outline:
Products and Services….1. ..are market offerings.2. ..provides value.3. ..can be differentiated.4. ..can be mixed.5. ..can be similar but unique!
Your products and services are similar to your competitors.
But you can make them unique by:
1. Improving the quality2. Improving customer relationship3. Improving customer experience
Products and Services Concept 5:
Products and services can be similar but unique!
Summary:
Products and Services….1. ..are market offerings.2. ..provides value.3. ..can be differentiated.4. ..can be mixed.5. ..can be similar but unique!
My Conclusion: Products and services
Different mixes of products and services can be made in order to make something common to something unique!
Products and Services
Kenneth O. SychingpingAteneo Graduate School of Business
Shaping the Market Offerings
