Si658 Class 1 - Lecture - Winter 2015

&StructureSI658 Winter 2015Strategy

Jared Spool

Design is the rendering of intent.

1989 $111,000,000

$7,500,0002014

1963 Sleeper by Woody Allen United Artists 1973

1963I wanted the shape of it to sing an unencumbered song

image: https://www.linkedin.com/in/digijeff

1962

Always design a thing by considering it in its next larger context

https://flic.kr/p/awoXAa https://flic.kr/p/awoXAa1962 1963

What Is Good Structure?

http://99percentinvisible.org/episode/u-t-b-a-p-h/

TACTICS

STRATEGY

Photo: Melissa Mahoney

There is no right way.

http://www.theguardian.com/environment/2014/mar/14/europe-gm-crop-regulations1894

Toward Good Structure4

Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697

1. Mapped Intentions

Service Acquire

Acquire Service

Optimize Innovate

Now Future

Engagement Conversion

Intention Map

INTENT

STRUCTURE

http://www.uxbooth.com/articles/designing-for-mobile-part-1-information-architecture/

THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION

INSTEAD OF THE TRUTH

1971

19591955

1920

2. Arrange for Meaning

Find a JobPartners Seeking

Employment

UMJobs.org

Schedules

Academic HR Sta HR

HR Professionals Community of

Practice

Procedures

Workplace Improvement

Manage

Celebrating

Professional Development

Health

Family

Retirement

More Rewards

Emergency Hardship Program

Compliance Hotline

Shared Services Center

Wolverine Access

SPG

Ask HR

Stang

Leaves of Absence

Compensation and

Classification

Remote Employment

Return to Work

Mediation Services

Workplace Climate

Assessment

Campus Commitment

Nondiscrimination Policy

Diversity Matters

Voices of the Sta

Diversity Around Campus

Recruiting and Employment

Services

Successful Employee Selection

Temporary Stang Services

Retention Toolkit

Termination

Unit Cuto Calendar

Retirement Swag

E-Verify

UMatterCandy J. Johnson Award

Distinguished Diversity

Leadership Award

James T. Neubacher

Award

Presidents Sta

Innovation Award

Service Awards Sta Stories

HR Development

Career Development

ResourcesCareer Path Navigator

MHealthy Abuse HurtsHeath and

Medical Benefits

Benefits Forms Health Plan NavigatorBenefits Plan

RatesHealth Plans

Financial

Work/Life Resource

Center

Kids Kare at Home

Early Childhood

Education and Care

Child Care Centers

News

Mission and Vision

Service Areas

Contact + Directions

Strategic Plan

Confidentiality Statement

Statement on Stewardship

Other plans (insurance, etc.)

Content from Uniquely Michigan

Living and Working in Ann

Arbor

Police Department Oversight Committe

Oce of Institutional

Equity

Prescription Drug Plans Dental Plan Vision Plan

Regional Campuses

Get a Job

Do Your Work

Take Care

About UMHR

Changed Arrangement = Changed Meaning

Changed Adjacencies

= Changed Meaning

The Structural Integrity of Meaning Across Contexts- Jorge Arango

MEANING STRUCTURE

INTENT

3. Dumb Models

Rhetorical > Pictorial

FlatDrill-Down

PancakeConsistentExhaustive

DimensionalSee AcrossTasty CakesArticulatedMeaningful

shopping*

*

*

shopping

quoting

rentals

quoting

requesting

customrentals

us

us

*custom

*

Wor

kplac

e

HomeMotor Vehicle

Workplace

Distracted Driving

First Aid

Rx

Teen Driving

4. Structural Vocabulary

@lukew

Implicit Connotation

Integral Ornament

Innovative

Revolutionary

Extraordinary

Original

New Words

Pretty All Around

Consistent

Advanced Tech

Looks Expensive

Interesting

Heroic DU

CK

DECORATED SHED

Explicit Denotation

Applied Ornament

Evocative

Evolutionary

Ordinary

Conventional

Pretty In Front

Inconsistent

Looks Cheap

Boring

Expedient

Explicit Denotation Implicit Connotation

Applied Ornament Integral Ornament

Evocative Innovative

Evolutionary Revolutionary

Ordinary Extraordinary

Conventional Original

Old Words New Words

Pretty In Front Pretty All Around

Inconsistent Consistent

Conventional Tech Advanced Tech

Looks Cheap Looks Expensive

Boring Interesting

Expedient Heroic

Explicit Denotation

Applied Ornament

Evocative

Evolutionary

Ordinary

Conventional

Old Words

Pretty In Front

Inconsistent

Conventional Tech

Looks Cheap

Boring

Expedient

Complexity and Contradiction

INTENT MEANING

STRUCTURE

1. Mapped Intentions 2. Meaningful Arrangement 3. Dumb Models 4. Structural Vocabulary

PLACES MADE OF INFORMATION

Space < Place

Product < Experience

MINIMALLY VIABLE

MAXIMALLY VALUABLE

LASZLO BALOGH

Vitruvius

Thing < Architecture

firmness utility delight

a) firmitatisFirmnessStrength

RAYMOND BOYD

b) utilitatisCommodityUtility

(c) RICK & KATHY ROUSSEAU

c) venustatisDelightBeauty

RICK DAWES

By Dan Klyn from

By Dan Klyn from

IS THIS A GOOD PLACE FOR PEOPLE?

http://si658.danklyn.com

?