What have you learned from your

audience feedback?

Evaluation – Question 3

Collecting audience feedbackTo collect audience feedback, I designed a questionnaire which included 11 questions about my media texts. I showed my main task (video) and two ancillary texts to my class, then allowed them time to answer the questions I provided.

The results of the questionnaire were all different, but created patterns throughout the different questions. These different responses allowed me to see which aspects of my media texts were successful, and which need to be changed or developed to work better for my target audience.

Target audienceIn the first question of my questionnaire, I asked my audience to identify the age of the target audience. The choices were:

10-14 (years) 15-24 25-35 36-45 46-55 56+

The most popular choice of target audience was 15-24 years, which is my original target audience. This showed me that my media products were appropriate for the target age range, and that people who view my media products can recognise the target audience.

10-14 years

15-24 years

25-35 years

46-55 years

56+ years

0

1

2

3

4

5

6

What age group is the target audience?

What age group is the target audience?

GenreThe second question on my questionnaire was about genre. I gave my audience choice of 8 genres, and allowed them to choose the ones they felt were appropriate for my media products.

From this I can see that most people thought my film belonged in the action genre, which was the original genre of my film. This shows that my trailer is effective in showing the film’s genre.

What is the genre of the trailer?

Sci-FiFantasyRomanceThrillerComedyActionAdventureHorror

Genre No. of votes

Sci-Fi 4Fantasy 1Romance 0Thriller 1Comedy 0Action 5Adventure 1Horror 0

Audience genderThe third question was about audience gender. I asked the audience which gender they thought the film would appeal to most, then asked them why. I did this because I thought that using a mix of open and closed ended questions would give me a range of answers which I could use to improve my film as the gender audience for my film is both male and female. From the chart I can see that the majority of the audience thought the gender of the target audience was male, however some still thought it was female, so while it is not an even ratio, the idea that some members of the audience thought the film would appeal to girls is still a success, as most action films are solely aimed at males.

What gender is the target au-dience?

MaleFemale

NarrativeI asked the audience if they understood the narrative of my film, and all of the candidates circled yes. This tells me that my trailer is effective in delivering a narrative/storyline to a perspective audience, and the codes and conventions work well enough for them to understand the narrative of the film.

Identifying charactersI asked my audience to identify the characters and suggest their roles. I used the work of Vladamir Propp to designate roles to my characters. My main character is the hero, who starts off good and is still good in the end. My second character is an anti-hero, who appears good at first but is soon discovered to be evil. Then the third character is my villain. He starts off evil and remains evil throughout the film. Here are my results:

The Hero The Anti-Hero The Villain0

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2

3

4

5

6

Identifying Character Roles

Correctly Identified Incorrectly Identified

Other feedbackAs well as the feedback I received from my questionnaire, I also got feedback from participating in a ‘show and tell’ with my classmates. We all shared our products, and then gave each other feedback and tips on what to improve and what they thought was good.

By doing this we provided each other with information on how to improve our work, and guidance to the effective our work is for our target audiences and gender audiences.

Magazine coverMost of the feedback I received for my magazine poster was about the background being too bright and plain. 4 people mentioned this and suggested different ways of changing it, however due to time restrictions I haven’t had the time to change it. It has everything else on it, and everyone said they liked the layout (I was complimented on the way I put the main image over the top of my masthead, as this is seen in a lot of professional magazines.). The background was the only thing that people found problematic. Personally, I believe that the background is okay, and compliments the bright and light colour scheme of the magazine cover, as I found out in my research that this is seen in some magazine covers in special editions, which I based my magazine cover on.

My magazine cover

Other magazine covers

Film posterThe feedback I got from my film poster was very positive. Everyone said that the layout I’d chosen was similar to that used in actual media products, and made it look more professional. Also, people liked the tag line I’d used, as well as the colour scheme and the format of my cast and crew list. Some people added that it could be improved to look more professional if I added the actors’ names to the top, as this is very common in real life film posters. As well as this, some people noticed that there were white outlines around one of the characters which hadn’t been removed once the photo had been edited in, which I had to remove. Other than that, people thought there was nothing else that could be done to improve my poster.

My updated film poster Added:• Actor’s names• Slightly altered

colour scheme

My original film poster