SIMPLE METHODS TO

PROMOTE YOUR BUSINESS

SET UP YOUR OWN WEBSITE

Example :www.weebly.com

www.wix.com

MAKE BLOGGING A HIGH PRIORITY

Blog is an excellent marketing tool for

businesses

START BUILDING YOUR EMAIL LIST FROM DAY ONE

Most businesses are aware of the benefits of email marketing

DISTRIBUTE PRESS RELEASE ONCE A MONTH

Press releases are easy to create and can be promotional in nature

TAKE STEPS TO BOOST CONVERSIONS

There are many small businesses that get a lot of traffic on their website but fail to

convert them into leads

LEARN FROM OTHER BUSINESSES

You can learn a lot from other successful businesses in your niche

OFFER DISCOUNTS AND DEALS

Every consumer loves a discount

RUN COMPETITIONS

Running a competition is another very effective way to market your business

START USING VIDEOS TO MARKET YOUR BUSINESS

Videos are very popular with consumers today and offer an excellent way to

market your business. There are many ways a small business can use videos as

part of their marketing strategy.

HAVE AN ONGOING OPTIMISATION STRATEGY

Your website will be of little use if no one can find it on search engines

LIST YOUR BUSINESS ON POPULAR LOCAL DIRECTORIES

Other local business directories such as Google Plus Local, Bing Local and Yahoo Local are equally important. Make sure

to include a good description about your business and a link to your website.

LIST YOUR BUSINESS ON LOCATION BASED SERVICES AND APPS

Location based services such as Yelp and Foursquare are very popular among

consumers

BE ACTIVE ON SOCIAL MEDIA

A majority of small business already have a profile on the main social networks such as Facebook and Twitter. But this initself will not offer much marketing

benefits for your business

TRY GOOGLE ADWORDSGoogle Adwords, Google’s pid advertising

program, is a very effective way to get your website listed on search engines

for your desired search terms.

CONSIDER PAID ADVERTISING ON SOCIAL MEDIA

If you are new and do not yet have a large enough following on social media, you can consider paid advertising on social

media. Social networks like Twitter, Facebook and YouTube offer cost-effective advertising options for

businesses.

MAKE SURE YOUR SITE IS ACCESSIBLE TO MOBILE USERS

Having a mobile optimized website is one of the simplest ways to reach mobile

users

LEVERAGE CONTENT MARKETING

Content marketing i.e. producing and distributing quality content that is

relevant to your audience is one of the most effective ways to market your

business and attract customers.

HAVE AN EDITORIAL CALENDAR

We have already discussed the importance of producing quality content

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