Slides for FE257: Marketing on the Internet

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Building Communities, #OneHugAtATime

Stephanie WiriahardjaCommunity Manager, Higher Education@stephawie


Social media is the most disruptive form of communication the world has ever seen and

is changing the way people communicate.

“ ”

- Ryan Holmes, CEO of HootSuite


To Reach 10 Million Users

16 Days

750 Days

852 Days

17 years

21 years

91 years

Community Managers


The Rise of...


Make friends

Be local everywhere

Be the ring leader

Celebrate & share stories

Being a Community Manager


Make friends

Make Friends


Be Local Everywhere

85 Ambassadors

110+ HootUps43 cities 17 countries

15 translated dash


Be Local Everywhere


Be the Ring Leader

Forward their feedback

Direct them to the right people

Write relevant content

Keep them engaged

Build a sustainable ecosystem


Be the Ring Leader

Understand the + and -for each platform

Share and Celebrate Stories


Campus Ambassador Program


Be the voice of HootSuite on Campus

Gain recognition

Expand their network internationally

Be leaders in the social media space at school and community

Helps students to:

Community Manager, Higher Education

[email protected]@HootCampus @stephawie @HootClub

#ManyThanks


Stephanie Wiriahardja