Smart plantingPlants have feelings, too.

Has this ever happened to you?

The case of Zlatko…

Motivation• Many people already nurture plants at their homes …but often miss

out on taking care of them:• Busy lifestyle• Holidays• Lack of knowledge• …

BUT, HOW TO KEEP ZLATKO HAPPY, TO HELP HIM GROW AND SURVIVE

(with us)

Thinkers in action

Nina: Accidental team member

Drajic: Known for 4 diving boards!!

Toma: From Pancevo

Živorad: Local gravity disturber

Nikola: Always for a beer!

Andrej:The Montenegrinian – researcher from London

Andrea: Hard-worker

Solution – Smart Planting

• Guidelines for owners on how to nurture plants• Sensor technology for conditions reporting of temperature, humidity,

dust, motion• Application for scheduling of watering and fertilizing based on daily

readings• Activity logs• Tailoring technology to user needs and deriving business models• Showing off plants on social networks #smartplanting

app-e plant

Thinkers offer:

This week…

Next month…

Market outlook• Target market: countries in the region

• Customer Base: individual plant growers in urban areas/households

• Market Projections: medium to large market, versions of app-e plant models to fit diverse demands

• Product Characteristics: adoptable hardware and software (one of the novelty selling points)

• Competition: still at the early stage, optimal production/selling value

Sales and distribution• Flower shops • Flower fairs in the region• Online www.app-eplant.com• Social media• Apps

Basic model Standard model Premium modelHardware

Sensors for moisture and temperature of soil

Sensors for measuring of moisture and temperature of soil;Sunlight intensity measurement;Ambient humidity/temperature measurement;

Sensors for measuring soil moisture and temperature;Sunlight intensity measurements;Ambient humidity and temperature measurement;Automatic watering;Water quality measurement;Air quality measurements.

Software

Guidelines on the method of growing plants;Time scheduling for watering and plant fertilization;Daily reports;

Guidelines on the method of growing plants;Time scheduling for watering and plant fertilization;Daily report;Automatic tweeting and notification;Anemometer;Solar and ultraviolet radiation

Guidelines on the method of growing plants;Time scheduling for watering and plant fertilization;Daily report;Automatic tweeting and notification;Anemometer;Solar and ultraviolet radiation

Future plans• Botanical gardens• Parks• Urban city gardens• Urban agriculture

Do not forget…

Plants have feelings, too.

Thank you for attention