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UNL Extension educators discuss the So Lo Mo aspects of online marketing.
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So Lo MoThe Convergence of Social, Local, and Mobile in
MarketingBy Jenny Nixon and Connie Hancock
UNL Extension Educators
The elephant in the room
Social Side of Consumers
• Social• Time spent on social
media• 20 – 25% of online
time is devoted to social media
• 63% said consumer ratings and reviews are important
Source: http://www.businessreviewusa.com/marketing/social-media/how-much-time-do-we-spend-on-social-media-sites
Social?
• How many of you have……. • A business Facebook account• A Twitter Account• Created a Blog• Uploaded a Youtube video• Created Podcast• Created a Flickr account• Posted content to Pinterest
The Social Side of Travelers
• 81% of travelers find user reviews important• 49% of travelers won’t book without reviews• 53% of reviews are written by women… and
women give a 10% higher rating than men!
Source: http://www.olery.com/infographic-the-naked-truth-about-hotel-reviews/
Searching Locally
• Local• 20% of all searches conducted are Location
specific according to Google
Local?
• How many of you have……. • Searched for your business name to find out
your online business reputation • Claimed your Google+ Local page• Claimed your profile on related sites• Made your own interactive map• Unified your profile brand across the internet
Mobile Devices
• Mobile• Mobile search is up
200% since 2010• Only 10% of web
pages optimized for mobile
• A bad mobile experience will drive customers away
Source: Google 2012
Mobile?
• How many of you have……. • Optimized your web page for mobile• Used an app• Offered a mobile coupon• Know what your call to action is
Combing it All
• Strategies to combine• Social• Local• Mobile
marketing channels?
So Lo Mo Strategy
• Website is still key• Claim your presences• Cultivate the conversation• Incorporate mobile friendly/ready• Engage the customer• Call to action• Start with Mo and Lo and follow with So