Social Campaign: Food Safety

Country - A

Population 7 crores

Food Production 10m tons

Country - B

Population 16 crores


1972

Population 7 crores


BANGLADESH

2014



BANGLADESH

1972 - 2014

During this time

Land available for agriculture has DECREASED by 15

Population

Growth

23 times

Food

Production

Growth

35 times

BRANDWITZ lsquo14 FINAL ROUNDTEAM SIMPLEX

SITUATIONALANALYSIS

PESTELANALYSIS

BRIEF ANALYSIS

BACKGROUND

ANALYSIS

BRIEFAnalysis

Bangladesh

Government is concerned

with the food safety scenario

in the country and are taking

steps to improve the

situation

We are a MARKETING

CONSULTANT helping the

Government of Bangladesh to

create an AWARENESScampaign in regards to this

issue

Due to that fact we have

some limitations at hand

as we cannot ensure any

policy changes or

implementation

procedures as it is the

decision of the Government

Situational Analysis The BIG Idea TG amp Segmentation The CampaignSynergy amp Impact

AnalysisChallenges amp Feasibility Monitoring amp Evaluation

BACKGROUNDAnalysis

What is Food Adulteration

It is the act of adding something INFERIOR

UNNECESSARY or HARMFUL to food



BACKGROUNDAnalysis

Food Adulteration Criterion

ADDITION

Of harmful substances

OMMISSION

Of valuable constituents

COPY

Of the original



BACKGROUNDAnalysis

Food Adulteration types

INTENTIONAL ACCIDENTAL



BACKGROUNDAnalysis

Food Adulteration Impacts

People suffer from cancer

due to this

300000

150000People suffer from

diabetes

People suffer from kidney

problems

200000

1500000People face problems

during pregnancy

Loses itrsquos fertility

LAND



PESTELAnalysis

POLITICAL ECONOMICAL SOCIAL

TECHNOLOGICAL ENVIRONMENTAL LEGAL



PESTELAnalysis

POLITICAL

bull High level of bureaucracy

bull Difficult to make policy

changes

bull Little or no private

sector involvement

bull Most middle-men have

political affiliations as

well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries

bull Low credit support

bull Middle-men are too

integrated in the value

chain

bull Most people in Bangladesh

have low purchasing power



PESTELAnalysis

SOCIAL

bull Most people are aware

already through media

bull No alternatives are available

even after awareness is

created

bull Consumers play a very

passive role

bull Middle-men are not getting

affected directly

bull Health and safety issues



PESTELAnalysis

TECHNOLOGICAL

bull Lack of usage of

scientific methods of

farming

bull Inability to adapt and

apply new technology

bull No research initiatives

bull No easy way to assure

quality



PESTELAnalysis

ENVIRONMENTAL

bull Imbalanced use of

fertilizers

bull Over usage of

pesticides is

problematic

bull Carcinogens are

spread



PESTELAnalysis

LEGAL

bull Laws are easy to bend

bull Laws are scraping the

surface only but not

reaching the core

bull Enforcement is not

there due to

corruption



Why Adulteration takes placehellip

bull Demand greater than supply

bull Point of parity for farmers and middle-man by loweringcosts of production

bull Increased Profit Margin

bull Not enough storage facility



Insight

bull Fruit and vegetables are adulterated the most and

thatrsquos why itrsquos most concerning as they are consumed

rawbull Current rate of contamination

Mohakhali Public Health Institute 54

DCC 79

Mobile Court 98

bull Availability of chemical adulterants is huge



Insight

Userrsquos buying preference

1- Taste

2- Appearance while buying

3- Freshness

4- Safe Food

5- Nutrition

6- Price

7- Packaging Labelling and Certification



Factors affecting buying preference

Issues

bull Awareness at root level is very low

bull Intermediaries are very well integrated into the

value chain and they donrsquot care about how it

affects the big picture

bull Laws and policies are already established

bull Long-term viability isnrsquot an issue

bull No outlet to act for aware people

bull Adulteration is controlled only on the surface



KEY Issue

Value Chain Actors and Controllers

are not making the right choice



THE

ldquoBIGrdquoIDEA

ldquoMAKE THE RIGHT CHOICErdquo





C Carelessness of the intermediaries

H High concentration of control on the surface only

O Outlets of action are not there

I Inability to think long term

C Consumers have no other options

E Education amp awareness at the root level is very low

SEGMENTATIONamp

TARGET GROUP

SEGMENTATIONGEOGRAPHIC



Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME

Low (10)Consumes 4 of total

consumption

Monthly income is below

10000

Medium (80)

Consumes 69 of total consumption

Monthly income is between

10000 ndash 200000

High (10)Consumes 27 of total

consumption

Monthly income is above

200000

SEGMENTATIONFROM FARM TO TABLE



FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS

SEGMENTATIONVALUE CHAIN ACTORS



Chemical Providers I DEAL

bull Long term impact completely unknown to them

bull All they need to think about is the profit

bull Little or no liability the group that is least blamed and often forgotten




Farmers দিন আদন দিন খাই এত া দিনতার সময় নাই

bull Profit matters the most

bull Often even when they are aware they have no other option but to

adulterate for greater bargaining power

bull Alternative ways of farming not known to all still traditional

bull Do not think long term

bull Most farmers are still not that well educated

bull Little or no understanding of the market forces

bull Most often the ones with the least amount of information




Co-operative Society সবাই যেন ভাল খাবারটাই পায়

bull Quality maintenance lies in their hands

bull Directly managing the whole collection process

bull Timeliness is crucial as they hold goods for delivery in the

later stage

bull No or little knowledge about the market

bull Dictated by intermediaries




Intermediaries যে আমাতে দে েরতব

bull They have most knowledge about the market

bull No or little direct affect on the value addition chain

bull Price influencers

bull Chemical adulterants ( intentional) most often addedby them

bull They bear most of the costs and add most value too




Retailers আদম য া সধ দবদি েদর

bull Larges ones concerned about freshness as their

consumers are also concerned ( Have a reputation to

maintain)

bull Smaller ones are larger in number and base everything

on price and economies of scale

bull Also greatly dictated by intermediaries

SEGMENTATIONCONSUMERS



I CARE bull Basically the homemakers

bull Those who are informed

bull prefer healthy food

bull are into the new ldquo EAT HEALTHY TRENDrdquo

bull will more readily opt for organic food even

at a higher price

I WANT THE BESTbull Bread-earners

bull Consists of both those with and without family

bull Have hectic lives

bull Want value for money

bull Contributes most to the household

bull Concerned about both personal and family health

I DONrsquoT MINDbull Domestic help

bull PRICE is the sole deciding factor

bull Not highly concerned

bull Availability matters and not quality

bull Those who are NOT INFORMED have no knowledge

about the side effects of adulterated food and

are more price-sensitive

I DIDNrsquoT KNOWbull Basically the homemakers

bull Those who are NOT INFORMED

bull Have no knowledge about the side effects of

adulterated food and are more price-sensitive

bull However may change buying patterns if informed

TARGET GROUP



Target Group 1

The dealers Intermediaries and

Retailers

Target Group 2

The uninformed Lower income

earning groups mostly in the Rural

category Consists of the category ldquoI

donrsquot mindrdquo and ldquo I Didnrsquot know

Target Group 3

The Makers Chemical providers

farmers co-op societies

THE

CAMPAIGN

THE CAMPAIGNTAGLINE



ভেজাল থামানজীবন বাা চান

THE CAMPAIGNLOGO



লাল সবজ গাছ

THE CAMPAIGNCOLOURS

GREEN amp RED



THE CAMPAIGNAMBASSADOR

Mr Shaikh Shiraj



THE CAMPAIGNBREAKDOWN



Phase 5 Extension amp Action Phase

Phase 4 Logic Phase

Phase 3 Emotive Phase

Phase 2 Training Phase

Phase 1 Foundation Phase

THE CAMPAIGNPHASE 1 FOUNDATION 6



MONTHS

Corporations

-Make a hotline number for the farmers

(0365)

Trainers

-Recruit

-Train on GAP GMP and HACCP

-Design future training program for

farmers

Ambassador

-Acquire Shaikh Siraj as the

ambassador

-New Segment in Hridoy Maati O

Manush Our Tagline

Campaign Managers-Recruit efficient and well known

campaign managers and advisors in

related field

-Recruit relationship managers for the

campaign

Collaboration

-With NGOs such as IRRI and BARSIC

since they have very strong root-level

network

- With local Krishi Officers

THE CAMPAIGNPHASE 2 TRAINING 6



MONTHS

Many farmers maybe unaware of the exact effects or

correct methods of adding pesticides and fertilizers This

phase makes them aware

Speaks to lsquoদিন আনন দিন খাই এন া দচনতার সময় নাইrsquo and lsquoসবাই ভেন োল খাবার টাই পায়rsquo




MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS

260 certified trainers to train farmers nationwide

Hands on training

The NGOs can have guest speakers

NGO Offices will act as a back track helpline for the farmers in the locality

TRAINING




MONTHS

PROMOTING THE TRAINING

Color-coded Billboards at

- Cha Dokan

-Mobile Recharge Stalls

-Outside Primary Schools

-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS

PROMOTING THE KRISHI OFFICER

Invite as Special Guest

to the Training session

Make sure that they hold

an interactive training

session with the

farmers as well to

familiarize with farmers

and become accessible




MONTHS

PROMOTING THE HOTLINE NUMBER

Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS

েদি যসবা - ০৩৬৫

Noukar Paal

THE CAMPAIGNPHASE 3 EMOTIVE 15



MONTHS

Emotive Phase (15 months)

Reverse Psychology

(6 months)

Impact

(9 months)

THE CAMPAIGNPHASE 3 EMOTIVE REVERSE PSYCHOLOGY

15



MONTHS

Strong messages like দবষ দমশাইলাম ান দি ওরা মরনল আমার দিদবষ ভবচলাম ান দি ওরা মরনল আমার দি

Speaks to lsquo ভি আমানি দি িরনবrsquo amp lsquoআদম ভ া খাদল দবদি ই িদরrsquo

and hits their emotional chord


15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি

দমশাইলাম ান দিওরা মরতলআমার দি

THE CAMPAIGNPHASE 3 EMOTIVE IMPACT

15



MONTHS

Will talk about Karma and how exactly adulteration is harming

the society and oneself

Speaks to Farmers Farmer Co-Ops and Middle Men


15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders

bull Community Leaders like the religious leaders Ponchayet leaders

school masters and such can be made to preach against the use

of additives and harmful chemicals

bull They are the most influential and if they say something the

people will heed


15



MONTHS

School Play

Scene 1

bull Farmer

bull Overusing Pesticides and Fertilizers

bull Land Looses Fertility

Scene 2

bull Middle Man

bull Mixing Adulterants

bull Karma hits

bull Sadness

Scene 3

bull Retailers

bull Selling Adulterated Food

bull Karma Hits

bull Sadness

Scene 4

bull Consumers

bull Bangali Pet toh ShoiJaabe

bull Hospital


15



MONTHS

School Play

bull Kids will tell parents

bull Parents who will come to see it will realize the impacts

bull 4 fold communication in one

bull Future Generation also made aware early on


15



MONTHS

In this phase the legal actions against

adulterants will also be advertised across all

the communication channels as a tool of karma

THE CAMPAIGNPHASE 4 LOGIC 6



MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages

Radio showPosters in

retail




MONTHS

দবি দমশাইলাম ান দি ওরা

মরতল আমার দি

bull Posters amp Billboards like this

will appeal to both the

farmers and the others

bull Farmers will be hit with the

long term impact of over

usage of pesticides and

fertilizers




MONTHS

খাবার এ যভজাল ভমশাননা দবি ভমশাননার

সমান এটি এিটি আইন িণডনীয়

অপরাধ


will appeal to the middlemen

and the farmers

bull Law will act as a deterrent

through this




MONTHS

ভেজাল যবিতবা না ভেজাল

দেনতবা না ভেজাল খাতবা না


will go up in the retail shops

bull Puts pressure on the

retailers to keep healthy

food and stop adulteration

themselves

THE CAMPAIGNPHASE 5 EXTENSION amp ACTION 2



YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS

Billboards amp Print Advertisements

আপনার যেি আহার

ভেজাল থামান জীবন বাা চান




YEARS







YEARS

Transparent Branded Plastic bags




YEARS

4357 Hotline

bull Whistle Blowing Hotline

bull 10 are good people ask for their help

bull Engages the consumer makes them active participants




YEARS

4357 HotlineH

E

LP




YEARS

Faces

bull Success Stories and how people dealt with adulteration

will be highlighted

bull All 5 Value Chain Actors

bull Again engages consumers




YEARS

TVC

Basic mentality

of peopleবাঙালীর ভপট সব

সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY



EMOTION LOGICMAKE THE RIGHT CHOICE

THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign

Extension and Action

Phase Emotional

Activities

FACES

IMPACT



TG 1 ndashTHE MAKERS

HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT



TG 2 ndashTHE DEALERS

HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT



TG 3 ndashTHE CONSUMERS

RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers

Noukar Pal Hotline Number

ATL ToolsSchool Play

BaulJatra

Village Leaders Law Advertised

Plastic Bag Faces Facebook

CREATING AWARENESS

IMPACT



CREATING FOOD SAFETY CULTURE

Training introduces new techniques

Hotline Number

MultisectoralInvolvement of

Corporate KrishiOfficers and NGOs

School PlaysBaul

JatraBaala

Prominent Location Plastering

Village LeadersEveryonersquos Talking

about thisHelpline Number

Radio Show and Faces

Facebook

Farmers Retailers and Consumers all are aware and

following a set culture will effect middle man

IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES


AnalysisChallenges amp

FeasibilityMonitoring amp Evaluation

Getting Shaikh Shiraj and Hridoy-Maati-o-Manush to co-operate

Difficulty in attaining the Hotline numbers

Trained personnel may leave for other jobs

Farmers may not want to change

Profit motivated businessmen might not be swayed with emotion

People fearful about calling the helpline

Plastic Bags may be costly

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




FINANCIALS CALCULATION OF SOCIAL RETURNS

Disease Number of Patients

Affected

Cost of Treating Per

Person

Cost of Treatment Total

Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000

Pregnancy Problems 15000 25000 375000000

Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS

ESTIMATED TOTAL COSTS 242019000

ESTIMATED SOCIAL RETURNS 2775000000

ESTIMATED SROI 2293

MONITORINGamp

EVALUATION

MONITORING amp EVALUATION


AnalysisChallenges amp Feasibility

Monitoring amp Evaluation

Match them to the goals

Calculate the Impact after every Phase

Calculate the level of

Awareness after every Phase

Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING

Pre testing and Post testing done to see the

effect of training on the trainers

Random testing done

Setting up chronographic goals amp achieving them





Phase 2

FOR GREATER AWARENESS

bull More aggressive usage of billboards

bull Miking will be targeted towards the most rural

regions too

bull Promote hotline number in areas of high agro-

base concentration

FOR GREATER IMPACT

bull Have locals who are successful spread the

word

bull Those who have proven to be ldquomodel traineesrdquo

can better interact and make it more

acceptable





Phase 3


bull More aggressive usage of billboards Posters

and other ATL tools

bull Hridoye-Matti-O-Manush can be shown on BTV

FOR GREATER IMPACT

bull Have those who can ldquorelaterdquo with the Karma

Campaign as spokespeople

bull Identify locations where most people are

gathering and concentrate Baul jatra etc in

the vicinity





Phase 4



and other ATL tools

bull Hridoye-Matti-O-Manush can be shown on

television with greater frequency

FOR GREATER IMPACT

bull Advertise the LAWs with more aggressiveness

to instill fear and create a sense of

responsibility

bull Promote the success stories of Whistle-

blowing





Phase 5



and other ATL tools

bull Release the Momtaz jingle when the awareness

is dying down

FOR GREATER IMPACT

bull Show stories of those who have used the

helpline and hisher rewarding experience

bull Success stories broadcasted with greater

frequency

bull Concentrate plastic bags availability in areas

with greater populace

RECOMMENDATIONS

bull A lsquocoolrsquo supply chain- Cold Storage from farm

to table so need to adulteration will decrease

bull Increase the minimum buying price for non-

adulterated produce acts as an incentive to

farmers and intermediaries

bull Make sure mobile courts check at every stage

of the value chain and not just the end

bull Slowly introduce alternative forms of farming

requiring little amount of fertilizers- Alley

Farming

bull Using Corporate Distribution Channels

through CSR

TAKEAWAYS

C Careful intermediaries

H High concentration of awareness on all levels

O Outlets of action are now there through Helpline

I Inability to think long term has been adressed

C Consumers have other options

E Education amp awareness at the root level is high

THANK YOUWE WELCOME ANY amp ALL QUESTIONS

Country - B



1972

Population 7 crores


BANGLADESH

2014



BANGLADESH

1972 - 2014

During this time


Population

Growth

23 times

Food

Production

Growth

35 times


SITUATIONALANALYSIS

PESTELANALYSIS

BRIEF ANALYSIS

BACKGROUND

ANALYSIS

BRIEFAnalysis

Bangladesh





situation

We are a MARKETING




issue




policy changes or

implementation





BACKGROUNDAnalysis






BACKGROUNDAnalysis


ADDITION


OMMISSION


COPY

Of the original



BACKGROUNDAnalysis





BACKGROUNDAnalysis



due to this

300000


diabetes


problems

200000


during pregnancy


LAND



PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








1972

Population 7 crores


BANGLADESH

2014



BANGLADESH

1972 - 2014

During this time


Population

Growth

23 times

Food

Production

Growth

35 times


SITUATIONALANALYSIS

PESTELANALYSIS

BRIEF ANALYSIS

BACKGROUND

ANALYSIS

BRIEFAnalysis

Bangladesh





situation

We are a MARKETING




issue




policy changes or

implementation





BACKGROUNDAnalysis






BACKGROUNDAnalysis


ADDITION


OMMISSION


COPY

Of the original



BACKGROUNDAnalysis





BACKGROUNDAnalysis



due to this

300000


diabetes


problems

200000


during pregnancy


LAND



PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








2014



BANGLADESH

1972 - 2014

During this time


Population

Growth

23 times

Food

Production

Growth

35 times


SITUATIONALANALYSIS

PESTELANALYSIS

BRIEF ANALYSIS

BACKGROUND

ANALYSIS

BRIEFAnalysis

Bangladesh





situation

We are a MARKETING




issue




policy changes or

implementation





BACKGROUNDAnalysis






BACKGROUNDAnalysis


ADDITION


OMMISSION


COPY

Of the original



BACKGROUNDAnalysis





BACKGROUNDAnalysis



due to this

300000


diabetes


problems

200000


during pregnancy


LAND



PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








1972 - 2014

During this time


Population

Growth

23 times

Food

Production

Growth

35 times


SITUATIONALANALYSIS

PESTELANALYSIS

BRIEF ANALYSIS

BACKGROUND

ANALYSIS

BRIEFAnalysis

Bangladesh





situation

We are a MARKETING




issue




policy changes or

implementation





BACKGROUNDAnalysis






BACKGROUNDAnalysis


ADDITION


OMMISSION


COPY

Of the original



BACKGROUNDAnalysis





BACKGROUNDAnalysis



due to this

300000


diabetes


problems

200000


during pregnancy


LAND



PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS









SITUATIONALANALYSIS

PESTELANALYSIS

BRIEF ANALYSIS

BACKGROUND

ANALYSIS

BRIEFAnalysis

Bangladesh





situation

We are a MARKETING




issue




policy changes or

implementation





BACKGROUNDAnalysis






BACKGROUNDAnalysis


ADDITION


OMMISSION


COPY

Of the original



BACKGROUNDAnalysis





BACKGROUNDAnalysis



due to this

300000


diabetes


problems

200000


during pregnancy


LAND



PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








SITUATIONALANALYSIS

PESTELANALYSIS

BRIEF ANALYSIS

BACKGROUND

ANALYSIS

BRIEFAnalysis

Bangladesh





situation

We are a MARKETING




issue




policy changes or

implementation





BACKGROUNDAnalysis






BACKGROUNDAnalysis


ADDITION


OMMISSION


COPY

Of the original



BACKGROUNDAnalysis





BACKGROUNDAnalysis



due to this

300000


diabetes


problems

200000


during pregnancy


LAND



PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








BRIEFAnalysis

Bangladesh





situation

We are a MARKETING




issue




policy changes or

implementation





BACKGROUNDAnalysis






BACKGROUNDAnalysis


ADDITION


OMMISSION


COPY

Of the original



BACKGROUNDAnalysis





BACKGROUNDAnalysis



due to this

300000


diabetes


problems

200000


during pregnancy


LAND



PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








BACKGROUNDAnalysis






BACKGROUNDAnalysis


ADDITION


OMMISSION


COPY

Of the original



BACKGROUNDAnalysis





BACKGROUNDAnalysis



due to this

300000


diabetes


problems

200000


during pregnancy


LAND



PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








BACKGROUNDAnalysis


ADDITION


OMMISSION


COPY

Of the original



BACKGROUNDAnalysis





BACKGROUNDAnalysis



due to this

300000


diabetes


problems

200000


during pregnancy


LAND



PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








BACKGROUNDAnalysis





BACKGROUNDAnalysis



due to this

300000


diabetes


problems

200000


during pregnancy


LAND



PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








BACKGROUNDAnalysis



due to this

300000


diabetes


problems

200000


during pregnancy


LAND



PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








PESTELAnalysis





PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








PESTELAnalysis

POLITICAL



changes


sector involvement



well



PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








PESTELAnalysis

ECONOMICAL

bull Unfair Pricing

bull Dominance of

intermediaries




chain





PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








PESTELAnalysis

SOCIAL





created


passive role


affected directly




PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








PESTELAnalysis

TECHNOLOGICAL



farming





quality



PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








PESTELAnalysis

ENVIRONMENTAL


fertilizers

bull Over usage of

pesticides is

problematic


spread



PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








PESTELAnalysis

LEGAL




reaching the core


there due to

corruption










Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS















Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








Insight





DCC 79

Mobile Court 98




Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








Insight


1- Taste


3- Freshness

4- Safe Food

5- Nutrition

6- Price





Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








Issues











KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








KEY Issue





THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








THE

ldquoBIGrdquoIDEA












SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS



















SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS
















SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








SEGMENTATIONamp

TARGET GROUP




Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











Geographic

Urban

Semi urban

Rural

284

716

SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








SEGMENTATIONINCOME



INCOME


consumption


10000

Medium (80)



10000 ndash 200000


consumption


200000




FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











FARMERS

FARMERrsquoS CO-OP

INTERMEDIARIES

RETAILERS

CONSUMERS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS


































later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS



























later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS















later stage


















maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS























maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS














maintain)












at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS
















at a higher price



















TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








TARGET GROUP



Target Group 1


Retailers

Target Group 2





Target Group 3



THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








THE

CAMPAIGN

THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








THE CAMPAIGNTAGLINE




THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








THE CAMPAIGNLOGO




THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








THE CAMPAIGNCOLOURS

GREEN amp RED




Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS









Mr Shaikh Shiraj







Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS












Phase 4 Logic Phase







MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS

Corporations


(0365)

Trainers

-Recruit



farmers

Ambassador


ambassador


Manush Our Tagline



related field


campaign

Collaboration



network





MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS








MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS

Train the

Farmers

Promote the

Krishi

Officer

Promote the

training

itself

Promote the

Hotline




MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS


Hands on training



TRAINING




MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS



- Cha Dokan



-Tube Well

-Masjid

Miking in Rickshaw

in Haat Bazar

Reach out to

Farmer Co-ops

prior to the

training

Hridoy-Maati-O-

Manush




MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS






session with the

farmers as well to






MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS


Krishi

Officer tells

them during

training

Billboards

outside

densely

populated

areas

Trainers

promote it

during

training

Shaikh Siraj

Billboard

after

training

Hridoy-

Maati-O-

Manush

Noukar

paal




MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS


Noukar Paal




MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS


Reverse Psychology

(6 months)

Impact

(9 months)


15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS









15



MONTHS





15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS









15



MONTHS

Posters

RadioBilboards

Bauls


15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS









15



MONTHS

দবি



15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS









15



MONTHS





15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS









15



MONTHS

School

Plays

TVCs

Jatras

Billboards

Pothnatoks

Radio

Retail

Outlets

Village

Leaders

Hridoy-

maati-o-

manush


15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS









15



MONTHS

Community Leaders





people will heed


15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS









15



MONTHS

School Play

Scene 1

bull Farmer



Scene 2

bull Middle Man


bull Karma hits

bull Sadness

Scene 3

bull Retailers


bull Karma Hits

bull Sadness

Scene 4

bull Consumers


bull Hospital


15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS









15



MONTHS

School Play






15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS









15



MONTHS







MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS

Billboards

amp tea stall

fronts

LAWPosters in

villages


retail




MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS









fertilizers




MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS



অপরাধ



and the farmers


through this




MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











MONTHS








themselves




YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











YEARS

Print Ads

4356 hotline

Composition

of a song by

Momtaz

Plastic Bags

Billboard

Successful

Faces

Posters in

villages

TVC amp Radio

show

Social Media

Integration

Posters in

Retail Outlets




YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











YEARS







YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











YEARS







YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











YEARS





YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











YEARS

4357 Hotline







YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











YEARS

4357 HotlineH

E

LP




YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











YEARS

Faces


will be highlighted






YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS











YEARS

TVC

Basic mentality


সনয় োয়

Mother

warns sonCavalier

about this

issue Consumes

adulterated

food

Falls sick

Scientist

explains

why

SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








SYNERGY amp

IMPACTANALYSIS

SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








SYNERGY




THROUGH

SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








SYNERGY



Attract

through

EMOTION

Deliver

Through

LOGIC

KRISHI Official

4357- Helpline

Hotline 0365

Retail Agents

Impacts of

Adulteration

Hridoye-Maati-

o-manush

Reverse Psychology

Karma

Campaign


Phase Emotional

Activities

FACES

IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








IMPACT




HOTLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

TRAINING

KRISHI

OFFICER

IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








IMPACT




HELPLINE

NUMBER

VILLAGE

LEADERS

ATL

TOOLS

School Plays

Baul

Jatra

Pathnatok

LAW

POSTERS IN

RETAIL

OUTLETS

POSTERS IN

POPULATED

ARES

RETAIL

AGENTS

IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








IMPACT




RADIO

SHOW

FACES

ATL

TOOLS

PLASTIC

BAGS

EMOTIONAL

BILLBOARDS

amp PRINT ADS

POSTERS IN

RETAIL

OUTLETS

HELPLINE

NUMBERS

IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








IMPACT



TO CREATE

AWARENESS

TO CREATE A

FOOD

SAFETY

CULTURE

IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








IMPACT



Training to Farmers



BaulJatra



CREATING AWARENESS

IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








IMPACT





Hotline Number



School PlaysBaul

JatraBaala





Facebook



IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








IMPLEMENTATION

CHALLENGESamp

FEASIBILITY

CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








CHALLENGES











FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








FEASIBILITY




GAANDT CHART

FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








FEASIBILITY




GAANDT CHART

FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








FEASIBILITY






Affected


Person


Cancer 3000 2000000 600000000

Diabetes 1500 500000 750000000

Kidney Problems 2000 300000 600000000


Food Poisoning 45000 10000 450000000

Total 66500 2775000000

FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








FEASIBILITY




FINANCIALS



ESTIMATED SROI 2293

MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








MONITORINGamp

EVALUATION









Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS
















Random

sampling and

distribution

Pre and Post

testing level of

adulterants used in

the market





Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS












Phase 1

TESTING



Random testing done






Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS












Phase 2




regions too


base concentration

FOR GREATER IMPACT


word



acceptable





Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS












Phase 3



and other ATL tools


FOR GREATER IMPACT





the vicinity





Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS












Phase 4



and other ATL tools



FOR GREATER IMPACT



responsibility


blowing





Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS












Phase 5



and other ATL tools


is dying down

FOR GREATER IMPACT




frequency



RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








RECOMMENDATIONS










Farming


through CSR

TAKEAWAYS








TAKEAWAYS







