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Overview:- What is a social enterprise?
- Dealing with uncertainty as a social entrepreneur
- Understanding the social problem and your solution
- Measuring and Evaluating Impact: Three models
- Useful resources
What is a social enterprise?
Doing well…
… and doing good.
financially
socially
Doing well and doing good.
What do you think?
DISCUSS
How is a social enterprise different
from...
- a charity? - a CSR programme?
DISCUSS
A charity...
A charity… relies on grants and
donations.
A CSR programme...
A CSR programme…is motivated
primarily by PR and cost-saving.
Social Enterprises have a double
bottom line
Double bottom line
financial social
Double bottom line
financial social
Sustainability & self-sufficiency
What are some of the challenges for
social entrepreneurs?
DISCUSS
Uncertainty for social entrepreneurs:
- Intractable social problems
Uncertainty for social entrepreneurs:
- Intractable social problems- Creating new markets
Uncertainty for social entrepreneurs:
- Intractable social problems- Creating new markets- How to establish price points
Uncertainty for social entrepreneurs:
- Intractable social problems- Creating new markets- How to establish price points- Poor or non-existent infrastructure
How do you mitigate against this uncertainty?
1.Thoroughly understand the social problem
2. Thoroughly understand your
solution
Understand the problem
Human Centred Design
Understand the problem
Human Centred Design 1.Primary research: Learn from
people
Understand the problem
Human Centred Design 1.Primary research: Learn from
people2.Secondary research: Speak to
experts
Understand the problem
Human Centred Design 1.Primary research: Learn from
people2.Secondary research: Speak to
experts3.Immerse yourself in context
Understand the problem
Human Centred Design 1.Primary research: Learn from
people2.Secondary research: Speak to
experts3.Immerse yourself in context4.Analogous inspiration
Understand the solution
1.What are the costs involved?
Costs?
Understand the solution
1.What are the costs involved?2.How will you generate revenue?
Revenue?
Understand the solution
1.What are the costs involved?2.How will you generate revenue?3.Who are your beneficiaries?
Understand the solution
1.What are the costs involved?2.How will you generate revenue?3.Who are your beneficiaries?
- What will they have to do differently?
Beneficiaries?
Why should you measure and evaluate your impact?
Why should you measure and evaluate your impact?
It can be difficult and time-consuming, but there are three good reasons to do so...
Measuring and Evaluating Impact
1.Understand your social impact
Measuring and Evaluating Impact
1.Understand your social impact2.Attract investors and mentors
Measuring and Evaluating Impact
1.Understand your social impact2.Attract investors and mentors3.Tendering for public services (Social
Value Act)
Examples of Impact Models
1.Social Return on Investment2.Mission / Financial Axis3.Theory of Change Model
1.Social Return on Investment
1.Based on Cost-Benefit Analysis2.Social Value (£) : Investment (£1)3.Clear and easy-to-understand
reference point
theSROInetwork.org
2. Mission / Revenue Axis
When evaluating a new project or direction…
1.Does it align with your mission?2.What revenue does it bring?
Mission / Financial Axis
3. Theory of Change Model
1.What’s your mission?2.What assumptions are you making?
Theory of Change: Mission and Vision
- Mission: present tense- Vision: future tense- Collaborative effort to develop both- Trust your gut instinct!
Awamaki’s mission
“Awamaki collaborates with the greater Ollantaytambo
community to create economic opportunities and improve social
well-being.”
Awamaki’s visionThe members of the cooperatives we work with…
… will obtain stronger economic foundations through access to new economic markets.… will obtain personal development skills leading to enhanced social well-being.… will gain the skills to manage their own cooperatives.
Theory of Change: Assumptions
- Ground these in your research.- Thoroughly understand the
problem!- Be transparent about your
assumptions.
Awamaki’s Assumptions
Theory of Change
INPUTS ACTIVITIES OUTPUTS OUTCOMES IMPACT
Theory of Change
INPUTS
What resources
do you have?
ACTIVITIES
What projects do you run?
OUTPUTS
What are the
measurable indicators of those
projects?
OUTCOMES
What is the result of the
projects you run?
IMPACT
What is your
impact?
Theory of Change: Awamaki
INPUTS
Staff Volunteers DonationsGrantsSales Income
ACTIVITIES
Skills-based workshopsTechnical trainingTeacher trainingAccess to marketHomestays for volunteers
Theory of Change: Awamaki
OUTPUTS
Improved quality of weavingsHomestays providing good serviceWomen trained as Spanish teachersVolunteers do meaningful work
OUTCOMES
Increased income for womenSkilled workforceEntry into the formal marketChange volunteers’ perspectives
Theory of Change: Awamaki
IMPACT
Improve social well-being for women/familiesAccess to economic opportunitiesHigher level of formal education obtainedVolunteers go on to change the world!
Useful Resources:
- Sheffield Social Enterprise Network: newsletter
- Union St: coworking and networking- School for Social Entrepreneurs:
newsletter- The Guardian Social Enterprise:
sector stories- UnLtd: support, funding, resources- Social Enterprise UK: national body for
socents
