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View a video of the presentation here: http://www.youtube.com/watch?v=lXtkMl_j5hQ Anshu Gupta: Creating a Parallel Economy with Reused Materials Founder and Director of GOONJ.org April 30, 2013, Haas School of Business, UC Berkeley Anshu Gupta, an Ashoka and Schwab Fellow, shared his experiences creating a cultural change - conscious giving, not thoughtless dumping - and how he came to lead one of the world's largest civic participation movements. He is the founder of GOONJ.org, a social enterprise that has created social innovations to address critical gaps in the developing world. Making clothing a matter of concern in the development sector emerged as his life's calling with GOONJ. Considered one of the leading social enterprises in India, GOONJ, is focused on under resourced areas in development work; whether its clothing for the poor, cloth sanitary pads for women, or school materials for children. The organization is addressing the growing gap between prospering cities and rural villages, by moving resources from the former, who discard it as waste, to the later, for whom it is precious. Event information and multimedia: http://nonprofit.haas.berkeley.edu/events.html The Schwab Charitable Philanthropy Speaker Series is presented by the Haas Center for Nonprofit and Public Leadership (CNPL) and sponsored by Schwab Charitable. About CNPL: The Center for Nonprofit and Public Leadership at the Haas School of Business, UC Berkeley, seeks to inspire the next generation of leaders to create and seize opportunities to achieve social impact across sectors. For resources and information on how business is integral to the achievement of positive social impact around the world: Website: http://bit.ly/haas-cnpl Facebook: http://bit.ly/cnpl-fb Twitter: @ImpactMBA
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Turning urban WASTAGE into rural RESOURCE !!
Disposer of unclaimed dead bodies ..
Organizing awareness cum collection camps
Sorting, repairing & packing Transportation to grassroots partners in 21 states
Village level meetings & implementation
The Process..
Cloth For Work- Turning age-old charitable act into dignified giving..
Digging up wells in water parched areas with the power of people
Bamboo bridges made with village wisdom & resources
Reviving & cleaning up village water bodies
Reviving a water channel to enhance irrigation; Bihar
Road revival; sanitation and infrastructure building
Over 5 villages got together to built up 2 kms road; Odisha
The success: NREGA recognized the road
Creating bamboo schools to libraries’ infrastructure
Over 900 development activities in the last 2 years itself
Infrastructure Development
31%
Environment & Agriculture
7% Water18%
Sanitation44%
Sanitation(Road, drainage and village cleaning,repairing drainage channel etc.)
Water (Well digging, recharging waterbodies, Pond, well & tubewellpremises cleaning)
Environment & Agriculture (Land bunding,Plantation, Kitchen garden,Check dam etc.)
Infrastructure Development( Repairing roads, communitystructures, Making Bamboo bridges& schools etc.)
Over 900 development activities in the last 2 years itself
Infrastructure Development
31%
Environment & Agriculture
7% Water18%
Sanitation44%
Sanitation(Road, drainage and village cleaning,repairing drainage channel etc.)
Water (Well digging, recharging waterbodies, Pond, well & tubewellpremises cleaning)
Environment & Agriculture (Land bunding,Plantation, Kitchen garden,Check dam etc.)
Infrastructure Development( Repairing roads, communitystructures, Making Bamboo bridges& schools etc.)
Over 900 development activities in the last 2 years itself
Infrastructure Development
31%
Environment & Agriculture
7% Water18%
Sanitation44%
Sanitation(Road, drainage and village cleaning,repairing drainage channel etc.)
Water (Well digging, recharging waterbodies, Pond, well & tubewellpremises cleaning)
Environment & Agriculture (Land bunding,Plantation, Kitchen garden,Check dam etc.)
Infrastructure Development( Repairing roads, communitystructures, Making Bamboo bridges& schools etc.)
Over 900 development activities in the last 2 years itself
Infrastructure Development
31%
Environment & Agriculture
7% Water18%
Sanitation44%
Sanitation(Road, drainage and village cleaning,repairing drainage channel etc.)
Water (Well digging, recharging waterbodies, Pond, well & tubewellpremises cleaning)
Environment & Agriculture (Land bunding,Plantation, Kitchen garden,Check dam etc.)
Infrastructure Development( Repairing roads, communitystructures, Making Bamboo bridges& schools etc.)
‘School to School’- Turning under utilised school material into motivational tool !!
Old toys and games- now a cause to rejuvenate kids centers
A step to convert hundreds of Aanganwadis into colourful and children friendly places.
An Aanganwadi worker explains the impact - “Pehley bachcha aata nahi tha, ab bachcha jata nahi ” means
earlier the kids didn’t use to come, now they don’t go !!
Not Just a Piece of Cloth-Turning waste cotton cloth into a viable solution !!
Opening up dialogue on a taboo issue
Old sewing machines into stitching centers
Discarded frames can give vision
Discarded doors, windows, tiles can built up structures…
Laptops/ computers can open computer centers..
Old furniture could provide better sitting
Setting up music bands with discarded musical instruments
Value adding to city’s discard at GOONJ’s Processing centers
Last shreds of material into Income generation
Rural MarketRural MarketUrban MarketUrban Market
Sujni – Sujni – a new livelihood
DHL
Big Bazaar
Whirlpool
PantaloonsGlobusDLF Place, Saket
Radio Mirchi
Johnson & Johnson
Raymond
Big FM
Some co-branded campaigns
The Organisation
InternalInternal ExternalExternal
Five member governing body
150 people full- time on payrolls
8 offices cum processing centers in the country
Implementation in parts of 21 states
A strong network of over 250 partner groups
Regular campaigns by over 300 corporates/schools etc
Co- branded campaigns with many established brands
Large volunteers base nationally & internationally
A new term in the development sector- Largest non monetary resource agency..
Impact & Innovation ..‘In an annual budget of 600,000 USD'
Over 2.10 million
pieces of clothes
Over 900 development activities in
the last 2 years itself..
AND..
Over 200,000 pieces of
toys & games..
2 million sanitary pads from waste
cloth..
200,000 kg of un-
wearable cloth turned into
quilts by village women
Channelising a million
Kg of material annually
Over 300,000 pieces of
stationary items /
educational material
Establishing old material as a tool for social change..
To make people
aware of their basic
rights
And to tell people-the
massive potential
they have!!
To free up meagre
resources of people
for other pressing
needs
To mobilise large scale
civic participation
To fill urban-rural divide
To focus on ignored
basic needs To value
local wisdom and
resources
Jun’ 12: GDN- Japanese award for Most Innovative Development Project
Feb’ 12: GOONJ.. won ‘Edelgive‘ award in health & well- begin category.
Dec’11: SAFRG award for initiatives in raising resources.
Nov’10: Listed in ‘Forbes’ as one of the India’s most powerful rural entrepreneurs.
May’10: ‘Innovation for India’ award by Marico for developing innovative solution by using old cloth and other material.
Nov’ 12: ‘Social entrepreneur of the year award’ to Mr. Anshu Gupta, by the Schwab foundation, sister concern of World Economic Forum.
Jul’ 12: GOONJ recognized as ‘Game Changing Innovation’ by NASA & US State Dept.
Some Recognitions !!
Nov’09: ‘Cloth for Work’ wins international Lien i3 Challenge Award
Mar’ 09: CNN IBN’s ‘Real Heros’ award to Mr. Anshu Gupta
Mar’ 08 : India NGO of the year’ award by Resource Alliance.
May’ 07: GOONJ’s sanitary pad inititaive ‘Not just a piece of cloth’ wins World Bank’s Global Development Market Place Award.
Jul’ 07: GOONJ’s first initiative “VASTRA-SAMMAN” recognized as one of ‘The Good Practices’ in Dubai International Awards.
2004: Prestigious Ashoka Fellowship to Anshu Gupta, for his innovative idea & its mass social impact.
Won Changemaker’s Innovation Awards for School to School (S2S) in 2004, for ‘RAHAT’ in 2006 & for ‘Not just a piece of cloth’ in 2009.
Mar’10: Jamnalal Bajaj CFBP Award for ‘Fair Practices’
Changing face ..
Focus on receiver’s DIGNITY rather than donor’s PRIDE
Clothes: not just a basic need..
You can also contribute..
JOIN US..for
Technology inputs Documentation of knowledge, impact & innovations
Policy level attention to the issues and idea Financial Resources while keeping our values intact without depending on typical investment or venture models One time support to build infrastructure
Effective global replication of GOONJ model
a place in research, academics & policy to Create a parallel economy
Which is not CASH based but TRASH based..
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