SOCIAL MED

IA

101S O C I A L N E T W O R K I N G F O R T H E A D V O C A T E . T H E E V A N G E L I S T . T H E “ I ’ V E G O T T H I N G S T O S A Y ” P E R S O N . Y O U .

PRESENTED BY: ALEXIS CEULESOUNDS LIKE “COOLEY”I’M A WIFE (19 YEARS)MOTHER OF A TEEN BOY & TWEEN GIRLPTA JUNKIERUN WITH SCISSORSI DO PLAY NICE WITH OTHERSDOING SOCIAL MEDIA SINCE AUG. 2008

WHAT ARE OUR GOALS TODAY?H O W T O B E S O C I A L & N O T B E T H A T P E R S O N Y O U H A T E T O F O L L O W O N S O C I A L N E T W O R K S

There actually are rules of engagement

H O W T O L I S T E N T O & R E A C H P E O P L E O N L I N E .H O W T O “ L I K E ” A F A N P A G E , S H A R E C O N T E N T A N D E V E N T S W I T H F R I E N D SF I N D L I K E M I N D E D F A N P A G E S

What are people saying and where do I find what they say?

WHERE THE HECK DO I START?

THIS IS YOU… TAKING A STEP FORWARD TODAY

WHO ARE ON SOCIAL NETWORKS?No Shows (41% of the US population) – these are people least involved with social media, if at all; they also infrequently purchase onlineNewcomers (15%) – passive users of a single social media network such as Facebook, primarily to enhance relationships that they have offlineOnlookers (16%) – are active only in the sense that watch others via social channels on a regular basis, but share almost no personal informationCliquers (6%) – active users of one network; they tend to be influential

among their small group of friends and familyMix-n-Minglers (19%) – those who regularly share and interact with a

diverse group of connections via social mediaSparks (3%) – most active and deeply engaged users of social media; will

serve as enthusiastic online ambassadors for their favorite brandsFrom Forresters, Danyl Bosomworth June 14, 2012

YOU DON’T NEED TO BE AN EXPERT.

FACEBOOK L O G I N T O Y O U R F A C E B O O K A C C O U N T , N O W . B E S U R E T O F I L L I N Y O U R

P R O F I L E I N F O R M A T I O N .

P H O T O S A N D A L L . D O N ’ T

B E S T E A L T H - L I K E

You don’t have to use a photo of

yourself but it’s nice

HOW TO FAN (LIKE) A PAGES E A R C H F O R M A I N S T R E A M C O A L I T I O N T O E N S U R E

Y O U S E E T H I S P A G E A N D T H E I R P O S T S , H O V E R Y O U R M O U S E O V E R T H E “ L I K E ” B U T T O N A N D Y O U ’ L L S E E A N O P T I O N T O “ S H O W I N N E W S F E E D ” . C L I C K T H A T O P T I O N . T A D A !

Works for any fan page

NOW SEARCH TRUE BLUE WOMEN

LET’S THANK JOHNNY’S TAVERN IN PRAIRIE VILLAGE TOO.

WHAT OTHER PAGES SHOULD I FOLLOW?Searching for your favorite organizations, clubs, businesses is

one way to find them. Better yet, got to a page you like already and see who THEY ARE FOLLOWING.

KEEP YOUR SENSE OF HUMOR WITH THIS ONE:Bad Lip Reading

When you find a post on a fan or business page that you like or you think reflects you well, you can hit the “SHARE” button below the post. That will put it on your page.

WHAT DO I POST?

BE RESPECTFUL TO SOCIAL NETWORKING… IF YOU WANT TO ENJOY IT.B E L I K E T H I S A N D B E P R E P A R E D F O R F E E D B A C K B O T H W A Y S .

I F Y O U C A N H A N D L E T H E B A C K L A S H , M O R E P O W E R T O Y O U .

TRY THIS WHEN IN DOUBT… K I L L ‘ E M W I T H K I N D N E S S

S P A R E Y O U R F R I E N D S T H E R A N T S A N D H A T E F U L C O M M E N T S

FACEBOOK IS NOT YOUR DIARY.

TWITT

ER

A N D WH Y Y

O U SH O U L D T

R Y I T

TWITTER. WHAT IT CAN DO FOR YOU.It’s an incredible information resource and listening tool

“LISTEN” BY SEARCHING KEY WORDS ON TWITTER# A K I N N O T I C E T H E R T ’ S # Y O D E R

TWITT

ER LOCAL

twitt

erloc

al.net

can ce

ntraliz

e the

Twitt

er co

nversa

tions

YOU’RE HERE BECAUSE…

EVOLVE. DON’T GET LEFT BEHIND.

TRY PHOTO EDITING APPS LIKE INSTAGRAM

LOCATION BASED NETWORKS LIKE FOURSQUARE C H E C K I N T O P L A C E S Y O U L I K E A N D W A N T T O H E L P P R O M O T E O R F I N D I N T E R E S T I N G

E A R N B A D G E S & R E W A R D S

WHEN WAS THE LAST TIME, YOU TRIED SOMETHING, FOR THE FIRST TIME?

ALEXIS FAULKNER CEULE

@ALEXISCEULECONFESSIONSOFASOCIALMEDIAMAMAPRENEUR.BLOGSPOT.COM