“Using Social Media Activism to Realize your Own Dream.”

Presented by: Tomeeka FarringtonPrincipal/Founder, Spotlight

Communications

Lawrence AcademyMonday, January 16, 2012

WHO AM I?

Social Media Activist

WHO AM I? Principal/Founder of Spotlight Communications

Boston-based marketing and communications company

Provide social media campaigns, PR, web design, and video production services

Founded Social Media U in 2011

Social Media Activist: Use social media technology every day to reach thousands of different audiences

ABOUT THIS WORKSHOP

This workshop will help you understand how social media and social activism are used across sites such as Facebook, Twitter and YouTube by Organizations such as the Martin Luther King, Jr. Day of Service. Students will use this model to help develop their own social media activism campaigns.

WHAT IS SOCIAL MEDIA ACTIVISM?

4 SOCIAL MEDIA STRATEGY IDEAS WE CAN LEARN FROM

DR. MARTIN LUTHER KING, JR.

1. Content

2. “The Dream”

3. Focus

4. Influence

WHAT IS THE MLK DAY OF SERVICE?

After a long struggle, legislation was signed in 1983 creating a federal holiday marking the birthday of Rev. Dr. Martin Luther King, Jr.  The federal holiday was first observed in 1986, making 2011 the 25th anniversary of the King federal holiday.

WHAT IS THE MLK DAY OF SERVICE?

In 1994, Congress designated the Martin Luther King Jr. Federal Holiday as a national day of service and charged the Corporation for National and Community Service with leading this effort. Taking place each year on the third Monday in January, the MLK Day of Service is the only federal holiday observed as a national day of service – a “day on, not a day off.”

“A DAY ON, NOT A DAY OFF….”

https://twitter.com/

NOW IT’S YOUR TURN

WHAT IS YOUR SOCIAL MEDIA ACTIVISM CAMPAIGN?

-DR. MARTIN LUTHER KING, JR.

“What are you doing for others?”

ADDITIONAL RESOURCES

MLK Day Website: http://mlkday.gov/

MLK Day Twitter: https://twitter.com/#!/mlkday

MLK Day Facebook: https://www.facebook.com/mlkday

9 Social Media Uprisings that Sought to Change the World in 2011: http://mashable.com/2011/12/07/social-media-uprising-activism/#372597-London-Riots

THANK YOU!!

www.spotlightcommunications.net

http://www.twitter.com/spotlight535

http://www.facebook.com/spotlightcommunications