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Presentation on social media and pubic health.
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Health Care In A “Social Media” WorldSummer Institute Course: Health CommunicationNorthwest Center for Public Health Practice12 August 2010
Kathy E. Gill @kegill
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@Goals For TodayExamine how social media technologies,
specifically Twitter and Facebook, are affecting how health-related organizations communicate with their constituencies
Examine various types of communications goals that should incorporate these technologies
Understand the importance of mobile communication
Walk away with some best practices
What Are Social Media?
Technology that enables us to
communicate with one other and share information publicly
scenario
@1. Mobile100M smartphones sold worldwide in 2009;
50% increase projected for 2010
About 1-in-6 American mobile phone owners had a smartphone 4th quarter 2009; 1-in-4 of those had an iPhone; 1-in-2 had a Blackberry
Smartphones to overtake feature phones (sales) in 2011
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@2. Social Media NetworksTwitter
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@A New GenrePrivate messages made public
Broadcast versus Converse
D versus @ versus RT and #hashtags
Follow versus Friend
Favorites and Lists
Nibble v Full Course
Broadcast Is Better Than Nothing (and
essential in emergency).
But Twitter Is Primarily A Place For
Engagement
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@3. Best PracticesTake ownership if there is a vacuum in your
organization
Understand the social media landscape – play before planning if you want a persuasive business case
Customer experience should be priority one
Set goals! Profile audience Set objectives Develop strategies
Test, evaluate, revise; then do it again!
@Take-Aways Inexpensive, Immediate, Personal
Hard to measure, easy to mis-use
Mobile devices soon to be key gateway to our digital world
@Credits Examples from forthcoming book, Brands L.E.A.P. Into Twitter, edited by
Kathy E. Gill (@kegill). Hospital examples based on work by Anita Beninger (@anitamedia)
Locked gate : http://www.flickr.com/photos/stevenerat/51022600/
Modem: http://www.wa4dsy.net/heatherington/hayes/page4.html
Network: http://www.istockphoto.com/stock-photo-12290595-people-networking-concept.php
Megaphone: http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg
Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/
Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/
Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/
@CC License
Share&share alike, attribution, non-commercial
Kathy E. Gill http://faculty.washington.edu/kegill or
@kegill, @kegill_uw http://wiredpen.com/ and
http://slideshare.net/kegill
Course Info: http://www.nwcphp.org/training/summer-institute/health-communication
